Brand page · Nursing & Feeding · United Kingdom
ella: 118k visits a month, 10 active Meta ads, Gravity score 574.
ella — Ella's Kitchen is a UK baby food brand that sells organic baby food, weaning recipes, and food products for children aged 6 months to 5 years. In September 2026 ellaskitchen.co.uk drew an estimated 118k visits, up 27% on the month before. It ranks #6 of 210 Nursing & Feeding brands in United Kingdom and holds a 1.8 Trustpilot rating over 27 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 6 peers: Nursing & Feeding brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Ella's Kitchen is a UK baby food brand that sells organic baby food, weaning recipes, and food products for children aged 6 months to 5 years.
01 · Traffic
How much traffic ella gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ella drew an estimated 118k visits in September 2026, up 27% on the month before and up 40% over three months.
- Worldwide#81,493of 4.5m sites · Top 5%
- In United Kingdom#4,181of 192k sites · Top 5%
- Nursing & Feeding, worldwide#81of 5,006 brands · Top 5%
- Nursing & Feeding, United Kingdom#6of 210 brands · Top 5%
118k
estimated visits in September
1 mo ▲ +27.2%4 mo ▲ +40.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ella.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ella holds 1.8 out of 5 on Trustpilot over 27 reviews, 4 of them in the last twelve months: 52% of customers give five stars and 41% one star. That volume places ella in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Baby Store Food Products Supplier Health Food Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ella sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read ella's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places ella in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What ella is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ella runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2023 (image, text, video).
Join the Tastebuddies Club for free 🍓Ella's Kitchen18 Sept 2026video
Weaning help, sorted 🥦Ella's Kitchen9 Sept 2026video
Get your free weaning kit 💌Ella's Kitchen9 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Ella's Kitchen (Brands) Limitedverified
Text ad21 Oct 2026Ella's Kitchen (Brands) Limitedverified
Text ad21 Oct 2026Ella's Kitchen (Brands) Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ella.
The creators who tag @ellaskitchenuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ellaskitchenuk on Instagram, led by Natasha (31.5k followers, 3.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNatasha@tashilouu · 🇬🇧 GB | Parenting family Creator | 31.5k | 3.1% | 2 | Tagged @ellaskitchenuk |
06 · Competitors according to Gravity
Who ella competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ella among Nursing & Feeding brands in United Kingdom. The closest is bebecook.com, then Little Spoon, Once Upon a Farm, gerber.com, Bebivita, foodcare-cle.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| bebecook.combebecook.com | |||||||
| Little Spoonlittlespoon.com | |||||||
| Once Upon a Farmonceuponafarmorganics.com | |||||||
| gerber.comgerber.com | |||||||
| Bebivitabebivita.de | |||||||
| foodcare-cle.comfoodcare-cle.com |
07 · Company
The company behind ella.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ella is a company based in United Kingdom, founded in 2006 according to LinkedIn, on a domain registered in April 2004. It employs about 154 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 2006, per LinkedIn
- Domain registered
- 20 Apr 2004
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 154 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ellaskitchen.co.uk · Wordpress
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ella
What people ask Google about ella.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ella legit?
According to Gravity by Benchr, ella is a brand based in United Kingdom: its website has existed since April 2004, its Trustpilot profile is claimed by the brand, it sells on a Wordpress store, it employs 154 people on LinkedIn, it has 259,536 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
ella reviews: is it worth it?
Customers rate ella 1.8 out of 5 on Trustpilot over 27 reviews, 4 of them in the last twelve months: 52% give five stars, 41% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is ella?
Ella's Kitchen is a UK baby food brand that sells organic baby food, weaning recipes, and food products for children aged 6 months to 5 years. Gravity by Benchr classifies it under Nursing & Feeding. Source: Gravity by Benchr product classification.
Does ella have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: ella advertises on Facebook and Instagram and on Google, where its offers often run. Check ellaskitchen.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy ella?
ella sells on its own website, ellaskitchen.co.uk, a Wordpress store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind ella?
Gravity by Benchr records a company based in United Kingdom, founded in 2006 according to LinkedIn, on a domain registered in 2004, with 154 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is ella growing?
Yes. Gravity by Benchr estimates about 118,200 visits to ellaskitchen.co.uk in September 2026, up 27% in a month and up 40% over three months. ella ranks #6 of 210 Nursing & Feeding brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does ella use?
Gravity by Benchr identifies ellaskitchen.co.uk as a Wordpress store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does ella spend on Meta ads?
Gravity by Benchr does not publish a spend figure for ella on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Nursing & Feeding brands in United Kingdom?
Among Nursing & Feeding brands in United Kingdom in the Gravity by Benchr index, ella ranks #6 of 210 by estimated traffic. Its closest competitors on the same market are bebecook.com, Little Spoon, Once Upon a Farm, gerber.com and Bebivita. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ella.