Brand page · Clothing
ellos.fi: 827k visits a month, 186 active Meta ads.
ellos.fi — Ellos is a Finnish online retailer offering a wide selection of clothing, shoes, home furnishings, and beauty products for the whole family, with over 400 brands. In September 2026 ellos.fi drew an estimated 827k visits, down 39% on the month before. It ranks #4 of 541 Clothing brands and holds a 4.3 Trustpilot rating over 18,936 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Ellos is a Finnish online retailer offering a wide selection of clothing, shoes, home furnishings, and beauty products for the whole family, with over 400 brands.
01 · Traffic
How much traffic ellos.fi gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ellos.fi drew an estimated 827k visits in September 2026, down 39% on the month before and down 4% over three months.
- Worldwide#16,820of 4.5m sites · Top 1%
- In Finland#60of 20.4k sites · Top 1%
- Clothing, worldwide#1,318of 459,295 brands · Top 1%
- Clothing, Finland#4of 541 brands · Top 1%
827k
estimated visits in September
1 mo ▼ −39.3%4 mo ▼ −3.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ellos.fi.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ellos.fi holds 4.3 out of 5 on Trustpilot over 18,936 reviews, 4,406 of them in the last twelve months: 64% of customers give five stars and 8% one star. That volume places ellos.fi in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Men's Clothing Store Women's Clothing Store Decoration and Interior Design Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ellos.fi sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read ellos.fi's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places ellos.fi in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What ellos.fi is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ellos.fi runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2022 (image, text).
Romance Midiellos13 Oct 2026image
Inspireras härellos13 Oct 2026video
Boxertrosa Morelloellos13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Ellos ABverified
Text ad19 Oct 2026Ellos ABverified
Text ad19 Oct 2026Ellos ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ellos.fi.
The creators who tag @ellosofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ellosofficial on Instagram, led by Matilda Bergström (16.1k followers, 2.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMatilda Bergström@matilda.bergstroms · 🇸🇪 SE | Decoration garden diy Creator | 16.1k | 2.5% | 9 | Tagged @ellosofficial |
06 · Competitors according to Gravity
Who ellos.fi competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ellos.fi among Clothing brands. The closest is ELLOS GROUP, then laredoute.it, next.no, anthropologie.com, heine, bonprix.es.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ELLOS GROUPellosgroup.com | |||||||
| laredoute.itlaredoute.it | |||||||
| next.nonext.no | |||||||
| anthropologie.comanthropologie.com | |||||||
| heineheine.at | |||||||
| bonprix.esbonprix.es |
07 · Company
The company behind ellos.fi.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ellos.fi is an e-commerce brand, on a domain registered in March 2001.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
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- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 13 Mar 2001
- Share capital
- Data not available
- Status
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- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ellos.fi
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ellos.fi
What people ask Google about ellos.fi.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ellos.fi legit or a scam?
According to Gravity by Benchr, ellos.fi is a brand: its website has existed since March 2001, its Trustpilot profile is claimed by the brand, it has 438,052 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
ellos.fi reviews: is it worth it?
Customers rate ellos.fi 4.3 out of 5 on Trustpilot over 18,936 reviews, 4,406 of them in the last twelve months: 64% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is ellos.fi known for?
Ellos is a Finnish online retailer offering a wide selection of clothing, shoes, home furnishings, and beauty products for the whole family, with over 400 brands. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does ellos.fi have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: ellos.fi advertises on Facebook and Instagram and on Google, where its offers often run. Check ellos.fi for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind ellos.fi?
Gravity by Benchr records a company, whose domain was registered in 2001. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is ellos.fi doing well?
Not at the moment. Gravity by Benchr estimates about 826,500 visits to ellos.fi in September 2026, down 39% in a month and down 4% over three months. ellos.fi ranks #4 of 541 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does ellos.fi spend on Meta ads?
Gravity by Benchr does not publish a spend figure for ellos.fi on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, ellos.fi ranks #4 of 541 by estimated traffic. Its closest competitors on the same market are ELLOS GROUP, laredoute.it, next.no, anthropologie.com and heine. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ellos.fi.