Brand page · Home & Garden · United States
Elm Dirt traffic, ads & competitors 50.1k visits a month, 83 active Meta ads, Gravity score 579.
Elm Dirt — Elm Dirt is a family-founded organic soil and fertilizer company that creates premium organic fertilizers and plant nutrition products including Plant Juice, Bloom Juice, and natural soil amendments to help plants grow healthier naturally without harmful chemicals. In September 2026 elmdirt.com drew an estimated 50.1k visits, up 78% on the month before. It ranks #39 of 1,811 Home & Garden brands in the United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 45 peers: Home & Garden brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Elm Dirt is a family-founded organic soil and fertilizer company that creates premium organic fertilizers and plant nutrition products including Plant Juice, Bloom Juice, and natural soil amendments to help plants grow healthier naturally without harmful chemicals.
01 · Traffic
Elm Dirt website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Elm Dirt drew an estimated 50.1k visits in September 2026, up 78% on the month before and up 41% over three months.
- Worldwide#169,825of 4.5m sites · Top 5%
- In United States#54,392of 1.2m sites · Top 5%
- Home & Garden, worldwide#74of 4,448 brands · Top 5%
- Home & Garden, United States#39of 1,811 brands · Top 5%
50.1k
estimated visits in September
1 mo ▲ +77.7%4 mo ▲ +41.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Elm Dirt reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Elm Dirt holds 2.6 out of 5 on Trustpilot over 7 reviews, 5 of them in the last twelve months: 14% of customers give five stars and 71% one star.
Agricultural Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Elm Dirt best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Elm Dirt sells on Shopify, 90% of its catalogue in stock. The best seller is Plant Juice, at US$19.95–US$174.95, followed by Bloom Juice Award-Winning Formula and Ancient Soil Organic Living Soil.
#1Plant JuiceElm DirtUS$19.95–US$174.95In stock
#2Bloom Juice Award-Winning FormulaElm DirtUS$19.95–US$174.95In stock
#3Ancient Soil Organic Living SoilElm DirtUS$29.95–US$199.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Elm Dirt in its comparison group.
- Average rating
- 4.58 / 5
- Rated products
- 88% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$51.73
- Currency
- USD
04 · Ads
Elm Dirt ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Elm Dirt runs Meta ads on Facebook, Instagram, Messenger, Threads.
Yellow leaves usually mean a starving plantElm Dirt7 Oct 2026video
Orchids, cactus, tomatoes: one bottleElm Dirt6 Oct 2026video
Plant Juice is alive. That's the difference.Elm Dirt6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Elm Dirt influencers
The creators who tag @elmdirt on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @elmdirt on Instagram, led by Karina’s Boutique/ Online (15.8k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKarina’s Boutique/ Online@karinasboutique2017 · 🇺🇸 US | Fashion style luxury Creator | 15.8k | 0.1% | 1 | Tagged @elmdirt |
06 · Competitors according to Gravity
Elm Dirt competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Elm Dirt among Home & Garden brands in the United States. The closest is Dr. JimZ, then Spore Sorcery, mommapots.com, Sticker Burr Roller, LAWN LIFE, Fluora.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Dr. JimZdrjimz.com | |||||||
| Spore Sorcerysporesorcery.com | |||||||
| mommapots.commommapots.com | |||||||
| Sticker Burr Rollerstickerburrroller.com | |||||||
| LAWN LIFEthelawnlife.com | |||||||
| Fluorafluoraplant.com |
07 · Company
Who is behind Elm Dirt?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Elm Dirt is a company based in Grandview, United States, founded in 2020 according to LinkedIn, on a domain registered in January 2020. It employs about 9 people.
- Entity country
- 🇺🇸 United States · Grandview
- Founded
- 2020, per LinkedIn
- Domain registered
- 25 Jan 2020
- Status
- Operating
- Employees
- 9 on LinkedIn
- Own store
- elmdirt.com · Shopify · USD
- Catalogue
- 14 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Elm Dirt
What people ask Google about Elm Dirt.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Elm Dirt legit?
According to Gravity by Benchr, Elm Dirt is a brand based in Grandview, United States: its website has existed since January 2020, it sells on a Shopify store, it employs 9 people on LinkedIn, it has 38,221 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Elm Dirt known for?
Elm Dirt is a family-founded organic soil and fertilizer company that creates premium organic fertilizers and plant nutrition products including Plant Juice, Bloom Juice, and natural soil amendments to help plants grow healthier naturally without harmful chemicals. Gravity by Benchr classifies it under Home & Garden, with Home & Garden making up 45% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Elm Dirt prices: how much is it?
Elm Dirt's best seller, Plant Juice, sells from US$19.95 to US$174.95 on elmdirt.com. 90% of the catalogue is in stock. Gravity does not track prices daily: check elmdirt.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Elm Dirt discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Elm Dirt advertises on Facebook and Instagram, where its offers often run. Check elmdirt.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Elm Dirt?
Elm Dirt sells on its own website, elmdirt.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Elm Dirt?
Gravity by Benchr records a company based in Grandview, United States, founded in 2020 according to LinkedIn, on a domain registered in 2020, with 9 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Elm Dirt doing well?
Yes. Gravity by Benchr estimates about 50,100 visits to elmdirt.com in September 2026, up 78% in a month and up 41% over three months. Elm Dirt ranks #39 of 1,811 Home & Garden brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Elm Dirt use?
Gravity by Benchr identifies elmdirt.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Elm Dirt spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Elm Dirt on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Home & Garden brands in the United States?
Among Home & Garden brands in the United States in the Gravity by Benchr index, Elm Dirt ranks #39 of 1,811 by estimated traffic. Its closest competitors on the same market are Dr. JimZ, Spore Sorcery, mommapots.com, Sticker Burr Roller and LAWN LIFE. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Elm Dirt.