Brand page · Clothing Accessories · United States
Emi Jay: 276K visits a month, 165 active Meta ads, Gravity score 667.
Emi Jay — Emi Jay is a hair care brand that sells hair essentials including hair care products, clips, accessories, brushes, tools, sets, and gifts. In September 2026 emijay.com drew an estimated 276K visits, up 9% on the month before. It ranks #109 of 34,142 Clothing Accessories brands in United States and holds a 2.6 Trustpilot rating over 18 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 376 peers: Clothing Accessories brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Emi Jay is a hair care brand that sells hair essentials including hair care products, clips, accessories, brushes, tools, sets, and gifts.
01 · Traffic
How much traffic Emi Jay gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Emi Jay drew an estimated 276K visits in September 2026, up 9% on the month before and up 23% over three months.
- Worldwide#40,127of 4.5M sites · Top 1%
- In United States#13,045of 1.2M sites · Top 5%
- Clothing Accessories, worldwide#299of 85,207 brands · Top 1%
- Clothing Accessories, United States#109of 34,142 brands · Top 1%
276K
estimated visits in September
1 mo ▲ +8.6%4 mo ▲ +22.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Emi Jay.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Emi Jay holds 2.6 out of 5 on Trustpilot over 18 reviews, 3 of them in the last twelve months: 22% of customers give five stars and 67% one star. That volume places Emi Jay in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Emi Jay sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Emi Jay sells on Shopify, 52% of its catalogue in stock. The best seller is Shipping Protection by Route, at US$0.98–US$140.38, followed by Big Effing Clip in Buttercream and Big Effing Clip in Cherry Kiss.
#1Shipping Protection by RouteEmi JayUS$0.98–US$140.38In stock
#2Big Effing Clip in ButtercreamEmi JayUS$36.00In stock
#3Big Effing Clip in Cherry KissEmi JayUS$36.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Emi Jay in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 71% of the catalogue
- In stock
- 52%
- Upper price quartile
- US$36.00
- Currency
- USD
04 · Ads
What Emi Jay is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Emi Jay runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2025 (image, text, video).
Soft, creamy, and impossibly cozy.EmiJay Inc.7 Oct 2026video
The iconic scent in a hydrating mist.EmiJay Inc.7 Oct 2026video
The iconic scent, now in a hydrating mist.EmiJay Inc.6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Emi Jayverified
Text ad20 Oct 2026Emi Jayverified
Text ad20 Oct 2026Emi Jayverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Emi Jay.
The creators who tag @emijayinc on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @emijayinc on Instagram, led by Betty (126K followers, 2.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBetty@sincerely.betty · 🇺🇸 US | Beauty cosmetics skincare Creator | 126K | 2.3% | 9 | Tagged @emijayinc |
06 · Competitors according to Gravity
Who Emi Jay competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Emi Jay among Clothing Accessories brands in United States. The closest is MELLO, then TELETIES, Coucou Suzette, KKNEKKI®, slickhaircompany.com, L'ange.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MELLOwearmello.com | |||||||
| TELETIESteleties.com | |||||||
| Coucou Suzettecoucousuzette.com | |||||||
| KKNEKKI®kknekki.com | |||||||
| slickhaircompany.comslickhaircompany.com | |||||||
| L'angelangehair.com |
07 · Company
The company behind Emi Jay.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Emi Jay is a company based in Van Nuys, United States, founded in 2009 according to LinkedIn, on a domain registered in January 2009. It employs about 24 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Van Nuys
- Founded
- 2009, per LinkedIn
- Domain registered
- 3 Jan 2009
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 24 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- emijay.com · Shopify · USD
- Catalogue
- 73 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Emi Jay
What people ask Google about Emi Jay.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Emi Jay legit?
According to Gravity by Benchr, Emi Jay is a brand based in Van Nuys, United States: its website has existed since January 2009, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 24 people on LinkedIn, it has 294,553 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Emi Jay reviews
Customers rate Emi Jay 2.6 out of 5 on Trustpilot over 18 reviews, 3 of them in the last twelve months: 22% give five stars, 67% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Emi Jay sell?
Emi Jay is a hair care brand that sells hair essentials including hair care products, clips, accessories, brushes, tools, sets, and gifts. Gravity by Benchr classifies it under Clothing Accessories, with Hair Accessories making up 75% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Emi Jay cost?
Emi Jay's best seller, Shipping Protection by Route, sells from US$0.98 to US$140.38 on emijay.com. 52% of the catalogue is in stock. Gravity does not track prices daily: check emijay.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Emi Jay promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Emi Jay advertises on Facebook and Instagram and on Google, where its offers often run. Check emijay.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Emi Jay?
Emi Jay sells on its own website, emijay.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Emi Jay?
Gravity by Benchr records a company based in Van Nuys, United States, founded in 2009 according to LinkedIn, on a domain registered in 2009, with 24 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Emi Jay doing well?
Yes. Gravity by Benchr estimates about 275,900 visits to emijay.com in September 2026, up 9% in a month and up 23% over three months. Emi Jay ranks #109 of 34,142 Clothing Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Emi Jay use?
Gravity by Benchr identifies emijay.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Emi Jay's ad budget?
Gravity by Benchr does not publish a spend figure for Emi Jay on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in United States?
Among Clothing Accessories brands in United States in the Gravity by Benchr index, Emi Jay ranks #109 of 34,142 by estimated traffic. Its closest competitors on the same market are MELLO, TELETIES, Coucou Suzette, KKNEKKI®, slickhaircompany.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Emi Jay.