Brand page · Clothing Accessories · Canada
MELLO: 341K visits a month, 941 active Meta ads, Gravity score 721.
MELLO — Mello is a brand that sells flexible claw clips engineered for comfort and durability, designed to move with the scalp rather than against it. In September 2026 wearmello.com drew an estimated 341K visits, down 6% on the month before. It ranks #83 of 34,142 Clothing Accessories brands in Canada.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 45 peers: Clothing Accessories brands in Canada with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Mello is a brand that sells flexible claw clips engineered for comfort and durability, designed to move with the scalp rather than against it.
01 · Traffic
How much traffic MELLO gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MELLO drew an estimated 341K visits in September 2026, down 6% on the month before and up 60% over three months.
- Worldwide#33,829of 4.5M sites · Top 1%
- In United States#10,990of 1.2M sites · Top 1%
- Clothing Accessories, worldwide#230of 85,207 brands · Top 1%
- Clothing Accessories, United States#83of 34,142 brands · Top 1%
341K
estimated visits in September
1 mo ▼ −6.4%4 mo ▲ +60.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about MELLO.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MELLO holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What MELLO sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
MELLO sells on Shopify, 92% of its catalogue in stock. The best seller is mello clip | 1 - pack, at US$25.00, followed by mello clip | 3 - pack and mello clip | 6 - pack.
#1mello clip | 1 - packMELLOUS$25.00In stock
#2mello clip | 3 - packMELLOUS$55.00In stock
#3mello clip | 6 - packMELLOUS$75.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places MELLO in its comparison group.
- Average rating
- 4.75 / 5
- Rated products
- 75% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$60.00
- Currency
- USD
04 · Ads
What MELLO is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MELLO runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2025 (image, text, video).
Shop Korea's #1 Claw ClipMello7 Oct 2026video
Shop Korea's #1 Claw ClipMello7 Oct 2026video
Shop Korea's #1 Claw ClipMello7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Mello Retail Inc.verified
Text ad20 Oct 2026Mello Retail Inc.verified
Text ad20 Oct 2026Mello Retail Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about MELLO.
The creators who tag @mymelloclip on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mymelloclip on Instagram, led by The Rootist (32.9K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TThe Rootist@the_rootist · 🇺🇸 US | Beauty cosmetics skincare Creator | 32.9K | 0.3% | 1 | Tagged @mymelloclip |
06 · Competitors according to Gravity
Who MELLO competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MELLO among Clothing Accessories brands in Canada. The closest is Coucou Suzette, then Shop Chunks, KKNEKKI®, TELETIES, Emi Jay, SANPO ONLINE.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Coucou Suzettecoucousuzette.com | |||||||
| Shop Chunkschunks.shop | |||||||
| KKNEKKI®kknekki.com | |||||||
| TELETIESteleties.com | |||||||
| Emi Jayemijay.com | |||||||
| SANPO ONLINEsanpo-online.jp |
07 · Company
The company behind MELLO.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MELLO is a company based in Richmond, Canada, founded in 2025 according to LinkedIn, on a domain registered in March 2025. It employs about 4 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇦 Canada · Richmond
- Founded
- 2025, per LinkedIn
- Domain registered
- 12 Mar 2025
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wearmello.com · Shopify · USD
- Catalogue
- 4 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MELLO
What people ask Google about MELLO.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MELLO legit?
According to Gravity by Benchr, MELLO is a brand based in Richmond, Canada: its website has existed since March 2025, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 97,840 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is MELLO?
Mello is a brand that sells flexible claw clips engineered for comfort and durability, designed to move with the scalp rather than against it. Gravity by Benchr classifies it under Clothing Accessories, with Hair Accessories making up 75% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does MELLO cost?
MELLO's best seller, mello clip | 1 - pack, sells US$25.00 on wearmello.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check wearmello.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
MELLO promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: MELLO advertises on Facebook and Instagram and on Google, where its offers often run. Check wearmello.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy MELLO?
MELLO sells on its own website, wearmello.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns MELLO?
Gravity by Benchr records a company based in Richmond, Canada, founded in 2025 according to LinkedIn, on a domain registered in 2025, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MELLO doing well?
Yes. Gravity by Benchr estimates about 340,600 visits to wearmello.com in September 2026, down 6% in a month and up 60% over three months. MELLO ranks #83 of 34,142 Clothing Accessories brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MELLO use?
Gravity by Benchr identifies wearmello.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since July 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does MELLO spend on Meta ads?
Gravity by Benchr does not publish a spend figure for MELLO on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in Canada?
Among Clothing Accessories brands in Canada in the Gravity by Benchr index, MELLO ranks #83 of 34,142 by estimated traffic. Its closest competitors on the same market are Coucou Suzette, Shop Chunks, KKNEKKI®, TELETIES, Emi Jay. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MELLO.