Brand page · Clothing · Germany
emma & noah: 86.1k visits a month, 195 active Meta ads, Gravity score 685.
emma & noah — emma & noah is a German baby products company that sells baby clothing, accessories, and essentials made from natural materials with sustainable production practices. In September 2026 emmanoah.de drew an estimated 86.1k visits, up 123% on the month before. It ranks #187 of 7,326 Clothing brands in Germany and holds a 4.7 Trustpilot rating over 276 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 283 peers: Clothing brands in Germany with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
emma & noah is a German baby products company that sells baby clothing, accessories, and essentials made from natural materials with sustainable production practices.
01 · Traffic
How much traffic emma & noah gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
emma & noah drew an estimated 86.1k visits in September 2026, up 123% on the month before and up 102% over three months.
- Worldwide#106,659of 4.5m sites · Top 5%
- In Germany#4,840of 184k sites · Top 5%
- Clothing, worldwide#10,234of 459,295 brands · Top 5%
- Clothing, Germany#187of 7,326 brands · Top 5%
86.1k
estimated visits in September
1 mo ▲ +123.1%4 mo ▲ +102.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about emma & noah.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
emma & noah holds 4.7 out of 5 on Trustpilot over 276 reviews, 237 of them in the last twelve months: 89% of customers give five stars and 4% one star. That volume places emma & noah in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Baby Clothing Store Baby Store Children's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What emma & noah sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
emma & noah sells on Shopify, 95% of its catalogue in stock. The best seller is Schlafsack mit Füßen 2.5 TOG | Punkte Mint, at €49.90–€69.90, followed by Schlafsack mit Füßen 1.0 TOG | Punkte Mint and Schlafsack mit Füßen 2.5 TOG | Leo Grau.
#1Schlafsack mit Füßen 2.5 TOG | Punkte Mintemma & noah€49.90–€69.90In stock
#2Schlafsack mit Füßen 1.0 TOG | Punkte Mintemma & noah€49.90–€69.90In stock
#3Schlafsack mit Füßen 2.5 TOG | Leo Grauemma & noah€49.90–€69.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places emma & noah in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 94% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$72.69
- Currency
- EUR
04 · Ads
What emma & noah is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
emma & noah runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Zeit für den gefütterten Schlafsack 🍂emma & noah7 Oct 2026image
Warm durch den Herbst 🍂emma & noah7 Oct 2026image
Bleibt die ganze Nacht zugedecktemma & noah7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Emma & Noah GmbHverified
Image ad21 Oct 2026Emma & Noah GmbHverified
Text ad21 Oct 2026Emma & Noah GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about emma & noah.
The creators who tag @emmanoahbaby on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @emmanoahbaby on Instagram, led by Pumpkin Organics (41.4k followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPumpkin Organics@pumpkin.organics · 🇦🇹 AT | Food cooking nutrition Creator | 41.4k | 1.0% | 1 | Tagged @emmanoahbaby |
06 · Competitors according to Gravity
Who emma & noah competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for emma & noah among Clothing brands in Germany. The closest is emma & noah, then emma & noah, Lil' Leo, Alvi, Kalumi, Slumbersac.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| emma & noahemmanoah.ch | |||||||
| emma & noahemmanoah.it | |||||||
| Lil' Leolil-leo.de | |||||||
| Alvialvi.de | |||||||
| Kalumikalumi.shop | |||||||
| Slumbersacslumbersac.es |
07 · Company
The company behind emma & noah.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
emma & noah is a company based in Düsseldorf, Germany, founded in 2018 according to LinkedIn. It employs about 19 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany · Düsseldorf
- Founded
- 2018, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 19 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- emmanoah.de · Shopify · EUR
- Catalogue
- 136 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about emma & noah
What people ask Google about emma & noah.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is emma & noah legit or a scam?
According to Gravity by Benchr, emma & noah is a brand based in Düsseldorf, Germany: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 19 people on LinkedIn, it has 141,229 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
emma & noah reviews
Customers rate emma & noah 4.7 out of 5 on Trustpilot over 276 reviews, 237 of them in the last twelve months: 89% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is emma & noah?
emma & noah is a German baby products company that sells baby clothing, accessories, and essentials made from natural materials with sustainable production practices. Gravity by Benchr classifies it under Clothing, with Baby & Toddler making up 7% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
emma & noah prices: how much is it?
emma & noah's best seller, Schlafsack mit Füßen 2.5 TOG | Punkte Mint, sells from €49.90 to €69.90 on emmanoah.de. 95% of the catalogue is in stock. Gravity does not track prices daily: check emmanoah.de before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does emma & noah have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: emma & noah advertises on Facebook and Instagram and on Google, where its offers often run. Check emmanoah.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy emma & noah?
emma & noah sells on its own website, emmanoah.de, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind emma & noah?
Gravity by Benchr records a company based in Düsseldorf, Germany, founded in 2018 according to LinkedIn, with 19 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is emma & noah growing?
Yes. Gravity by Benchr estimates about 86,100 visits to emmanoah.de in September 2026, up 123% in a month and up 102% over three months. emma & noah ranks #187 of 7,326 Clothing brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does emma & noah use?
Gravity by Benchr identifies emmanoah.de as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is emma & noah's ad budget?
Gravity by Benchr does not publish a spend figure for emma & noah on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Germany?
Among Clothing brands in Germany in the Gravity by Benchr index, emma & noah ranks #187 of 7,326 by estimated traffic. Its closest competitors on the same market are emma & noah, emma & noah, Lil' Leo, Alvi and Kalumi. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with emma & noah.