Brand page · Clothing · United States
EMS traffic, ads & competitors 134k visits a month, 23 active Meta ads, Gravity score 462.
EMS — Eastern Mountain Sports is an outdoor retailer focused on connecting people with nature through quality, affordable gear for outdoor activities. In September 2026 ems.com drew an estimated 134k visits, down 5% on the month before. It ranks #1,141 of 97,158 Clothing brands in the United States and holds a 1.7 Trustpilot rating over 17 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Eastern Mountain Sports is an outdoor retailer focused on connecting people with nature through quality, affordable gear for outdoor activities.
01 · Traffic
EMS website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
EMS drew an estimated 134k visits in September 2026, down 5% on the month before and down 18% over three months.
- Worldwide#73,287of 4.5m sites · Top 5%
- In United States#24,176of 1.2m sites · Top 5%
- Clothing, worldwide#6,868of 459,295 brands · Top 5%
- Clothing, United States#1,141of 97,158 brands · Top 5%
134k
estimated visits in September
1 mo ▼ −5.0%4 mo ▼ −17.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
EMS reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
EMS holds 1.7 out of 5 on Trustpilot over 17 reviews, 5 of them in the last twelve months: 6% of customers give five stars and 88% one star. That volume places EMS in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Outdoor Clothing and Equipment Shop Activewear Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
EMS best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
EMS sells on Shopify, 62% of its catalogue in stock. The best seller is EMS Mens Fencemender Rebar Pants, at US$44.99, followed by EMS Isla II Women’s Long Down Jacket and EMS Mens Lined Fencemender Pants.
#1EMS Mens Fencemender Rebar PantsEMSUS$44.99In stock
#2EMS Isla II Women’s Long Down JacketEMSUS$109.99–US$167.99In stock
#3EMS Mens Lined Fencemender PantsEMSUS$59.99–US$99.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places EMS in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 62%
- Upper price quartile
- US$95.00
- Currency
- USD
04 · Ads
EMS ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
EMS runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2025 (image, text, video).
The North Face Womens Antora Rain PantEastern Mountain Sports3 Oct 2026image
The North Face Womens Antora Rain PantEastern Mountain Sports30 Sept 2026video
EMS Compass Womens 4 Points Slim PantEastern Mountain Sports30 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026MOUNTAIN WAREHOUSE LIMITEDverified
Image ad21 Oct 2026MOUNTAIN WAREHOUSE LIMITEDverified
Text ad21 Oct 2026MOUNTAIN WAREHOUSE LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
EMS influencers
The creators who tag @easternmntnsports on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @easternmntnsports on Instagram, led by Meg Stewart | hiking + wilderness medicine teacher (47.2k followers, 4.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMeg Stewart | hiking + wilderness medicine teacher@meglifewanderful · 🇺🇸 US | Spirituality religion esotericism Creator | 47.2k | 4.5% | 2 | Tagged @easternmntnsports |
06 · Competitors according to Gravity
EMS competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for EMS among Clothing brands in the United States. The closest is Columbia Sportswear, then Columbia Sportswear, thenorthface.cl, Outdoor Research, Eddie Bauer, global.llbean.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Columbia Sportswearcolumbiasportswear.co.in | |||||||
| Columbia Sportswearcolumbiasportswear.ca | |||||||
| thenorthface.clthenorthface.cl | |||||||
| Outdoor Researchoutdoorresearch.com | |||||||
| Eddie Bauereddiebauer.com | |||||||
| global.llbean.comglobal.llbean.com |
07 · Company
Who is behind EMS?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
EMS is a company based in Wilmington, United States, founded in 1964 according to LinkedIn, on a domain registered in August 1991. It employs about 14,431 people and is listed at m_and_a stage.
- Entity country
- 🇺🇸 United States · Wilmington
- Founded
- 1964, per LinkedIn
- Domain registered
- 28 Aug 1991
- Status
- was_acquired
- Employees
- 14,431 on LinkedIn
- Funding stage
- M and a
- Own store
- ems.com · Shopify · USD
- Catalogue
- 247 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about EMS
What people ask Google about EMS.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is EMS a legit company?
According to Gravity by Benchr, EMS is a brand based in Wilmington, United States: its website has existed since August 1991, it sells on a Shopify store, it employs 14,431 people on LinkedIn, it has 50,666 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
EMS reviews: is it worth it?
Customers rate EMS 1.7 out of 5 on Trustpilot over 17 reviews, 5 of them in the last twelve months: 6% give five stars, 88% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does EMS sell?
Eastern Mountain Sports is an outdoor retailer focused on connecting people with nature through quality, affordable gear for outdoor activities. Gravity by Benchr classifies it under Clothing, with Outerwear making up 15% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
EMS prices: how much is it?
EMS' best seller, EMS Mens Fencemender Rebar Pants, sells US$44.99 on ems.com. 62% of the catalogue is in stock. Gravity does not track prices daily: check ems.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does EMS have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: EMS advertises on Facebook and Instagram and on Google, where its offers often run. Check ems.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy EMS?
EMS sells on its own website, ems.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns EMS?
Gravity by Benchr records a company based in Wilmington, United States, founded in 1964 according to LinkedIn, on a domain registered in 1991, with 14,431 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is EMS growing?
Not at the moment. Gravity by Benchr estimates about 133,900 visits to ems.com in September 2026, down 5% in a month and down 18% over three months. EMS ranks #1,141 of 97,158 Clothing brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does EMS use?
Gravity by Benchr identifies ems.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since August 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does EMS spend on Meta ads?
Gravity by Benchr does not publish a spend figure for EMS on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the United States?
Among Clothing brands in the United States in the Gravity by Benchr index, EMS ranks #1,141 of 97,158 by estimated traffic. Its closest competitors on the same market are Columbia Sportswear, Columbia Sportswear, thenorthface.cl, Outdoor Research and Eddie Bauer. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with EMS.