Brand page · Shoes · Australia
EMU Australia: 77K visits a month, 535 active Meta ads.
EMU Australia — EMU Australia is a premium Australian footwear brand that crafts sheepskin footwear and accessories for women, men and kids using all-natural materials including Australian sheepskin, leather and Merino wool. In September 2026 emuaustralia.com.au drew an estimated 77K visits, up 10% on the month before. It ranks #89 of 1,268 Shoes brands in Australia and holds a 4.7 Trustpilot rating over 945 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
EMU Australia is a premium Australian footwear brand that crafts sheepskin footwear and accessories for women, men and kids using all-natural materials including Australian sheepskin, leather and Merino wool.
01 · Traffic
How much traffic EMU Australia gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
EMU Australia drew an estimated 77K visits in September 2026, up 10% on the month before and up 6% over three months.
- Worldwide#117,429of 4.5M sites · Top 5%
- In Australia#2,697of 105K sites · Top 5%
- Shoes, worldwide#2,510of 46,962 brands · Top 10%
- Shoes, Australia#89of 1,268 brands · Top 10%
77K
estimated visits in September
1 mo ▲ +9.8%4 mo ▲ +5.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about EMU Australia.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
EMU Australia holds 4.7 out of 5 on Trustpilot over 945 reviews, 565 of them in the last twelve months: 75% of customers give five stars and 15% one star. That volume places EMU Australia in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.
Shoe Store Fashion Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What EMU Australia sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read EMU Australia's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places EMU Australia in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What EMU Australia is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
EMU Australia runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since July 2025 (image, text, video).
Be more you. Be more EMUEMU Australia13 Oct 2026video
Meet Our Most-Loved ScuffEMU Australia13 Oct 2026image
Luxury comfort designed in Australia 🤎EMU Australia13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026EMU (AUST) PTY LTDverified
Text ad20 Oct 2026EMU (AUST) PTY LTDverified
Text ad20 Oct 2026EMU (AUST) PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about EMU Australia.
The creators who tag @emuaustralia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @emuaustralia on Instagram, led by Paula | Fashion & Inspo (16.6K followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPaula | Fashion & Inspo@mycodeofstyle · 🇵🇱 PL | Fashion style luxury Creator | 16.6K | 1.1% | 7 | Tagged @emuaustralia |
06 · Competitors according to Gravity
Who EMU Australia competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for EMU Australia among Shoes brands in Australia. The closest is Original UGG Australia Classic, then UGG EXPRESS, ugg.com, Derimarket, Overland, Ovečkárna.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Original UGG Australia Classicuggaustraliaclassic.com.au | |||||||
| UGG EXPRESSuggexpress.com.au | |||||||
| ugg.comugg.com | |||||||
| Derimarketderimarket.net | |||||||
| Overlandoverland.com | |||||||
| Ovečkárnaoveckarna.cz |
07 · Company
The company behind EMU Australia.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
EMU Australia is a company based in Australia, founded in 1994 according to LinkedIn. It employs about 53 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia
- Founded
- 1994, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 53 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- emuaustralia.com.au · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about EMU Australia
What people ask Google about EMU Australia.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is EMU Australia legit or a scam?
According to Gravity by Benchr, EMU Australia is a brand based in Australia: its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 53 people on LinkedIn, it has 111,638 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
EMU Australia reviews: is it worth it?
Customers rate EMU Australia 4.7 out of 5 on Trustpilot over 945 reviews, 565 of them in the last twelve months: 75% give five stars, 15% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is EMU Australia known for?
EMU Australia is a premium Australian footwear brand that crafts sheepskin footwear and accessories for women, men and kids using all-natural materials including Australian sheepskin, leather and Merino wool. Gravity by Benchr classifies it under Shoes. Source: Gravity by Benchr product classification.
Is there a EMU Australia discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: EMU Australia advertises on Facebook and Instagram and on Google, where its offers often run. Check emuaustralia.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy EMU Australia?
EMU Australia sells on its own website, emuaustralia.com.au, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind EMU Australia?
Gravity by Benchr records a company based in Australia, founded in 1994 according to LinkedIn, with 53 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is EMU Australia growing?
Yes. Gravity by Benchr estimates about 77,000 visits to emuaustralia.com.au in September 2026, up 10% in a month and up 6% over three months. EMU Australia ranks #89 of 1,268 Shoes brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does EMU Australia use?
Gravity by Benchr identifies emuaustralia.com.au as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2025. Source: Gravity by Benchr platform and advertising records.
How much does EMU Australia spend on Meta ads?
Gravity by Benchr does not publish a spend figure for EMU Australia on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in Australia?
Among Shoes brands in Australia in the Gravity by Benchr index, EMU Australia ranks #89 of 1,268 by estimated traffic. Its closest competitors on the same market are Original UGG Australia Classic, UGG EXPRESS, ugg.com, Derimarket, Overland. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with EMU Australia.