Brand page · Clothing
Overland: 286K visits a month, 328 active Meta ads.
Overland — Quality craftsmanship since 1973. Explore handcrafted sheepskin and leather outwear designed to weather winter's worst. Dress for the cold in lasting style with insulating coats, boots, hats, and more crafted from premium natural fibers. Stay cozy with sheepskin slippers and soft decor that makes every room more inviting. In September 2026 overland.com drew an estimated 286K visits, up 18% on the month before. It ranks #502 of 97,158 Clothing brands.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Quality craftsmanship since 1973. Explore handcrafted sheepskin and leather outwear designed to weather winter's worst. Dress for the cold in lasting style with insulating coats, boots, hats, and more crafted from premium natural fibers. Stay cozy with sheepskin slippers and soft decor that makes every room more inviting.
01 · Traffic
How much traffic Overland gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Overland drew an estimated 286K visits in September 2026, up 18% on the month before and up 92% over three months.
- Worldwide#44,532of 4.5M sites · Top 1%
- In United States#14,551of 1.2M sites · Top 5%
- Clothing, worldwide#3,412of 459,295 brands · Top 1%
- Clothing, United States#502of 97,158 brands · Top 1%
286K
estimated visits in September
1 mo ▲ +17.6%4 mo ▲ +92.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Overland.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Overland holds 4.0 out of 5 on Trustpilot over 4 reviews: 100% of customers give five stars and 0% one star.
Women's Clothing Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Overland sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Overland's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Overland in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Overland is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Overland runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2022 (image, text, video).
Warmth with StyleOverland Sheepskin Co.14 Oct 2026video
Built for the West. What do you think of my new @overlandsheepskin jacket? . #overlandsheepskin #myoverlandOverland Sheepskin Co.14 Oct 2026video
Warmth with StyleOverland Sheepskin Co.14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Overland Sheepskin Co., Inc.verified
Image ad21 Oct 2026Overland Sheepskin Co., Inc.verified
Video ad21 Oct 2026Overland Sheepskin Co., Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Overland.
The creators who tag @overlandsheepskin on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @overlandsheepskin on Instagram, led by Sandra M Cavallo (375K followers, 2.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSandra M Cavallo@oldsilvershed · 🇺🇸 US | Decoration garden diy Creator | 375K | 2.3% | 4 | Tagged @overlandsheepskin |
06 · Competitors according to Gravity
Who Overland competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Overland among Clothing brands. The closest is Derimarket, then ugg.com, Angel Jackets, Fjackets, Wilsons Leather, schott-store.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Derimarketderimarket.net | |||||||
| ugg.comugg.com | |||||||
| Angel Jacketsangeljackets.com | |||||||
| Fjacketsfjackets.com | |||||||
| Wilsons Leatherwilsonsleather.com | |||||||
| schott-storeschott-store.com |
07 · Company
The company behind Overland.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Overland is an e-commerce brand, founded in 1973 according to LinkedIn, on a domain registered in September 1997. It employs about 146 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1973, per LinkedIn
- Domain registered
- 3 Sept 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 146 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- overland.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Overland
What people ask Google about Overland.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Overland legit or a scam?
According to Gravity by Benchr, Overland is a brand: its website has existed since September 1997, it employs 146 people on LinkedIn, it has 107,973 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is Overland known for?
Quality craftsmanship since 1973. Explore handcrafted sheepskin and leather outwear designed to weather winter's worst. Dress for the cold in lasting style with insulating coats, boots, hats, and more crafted from premium natural fibers. Stay cozy with sheepskin slippers and soft decor that makes every room more inviting. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does Overland have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Overland advertises on Facebook and Instagram and on Google, where its offers often run. Check overland.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Overland?
Gravity by Benchr records a company, founded in 1973 according to LinkedIn, on a domain registered in 1997, with 146 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Overland doing well?
Yes. Gravity by Benchr estimates about 285,800 visits to overland.com in September 2026, up 18% in a month and up 92% over three months. Overland ranks #502 of 97,158 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Overland spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Overland on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, Overland ranks #502 of 97,158 by estimated traffic. Its closest competitors on the same market are Derimarket, ugg.com, Angel Jackets, Fjackets, Wilsons Leather. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Overland.