Brand page · Nursing & Feeding
Enfamil traffic, ads & competitors 517k visits a month, 113 active Meta ads.
Enfamil — Enfamil is a trusted leader in infant formula and baby nutrition, offering science-backed products tailored to support every stage of a child's early development. In September 2026 enfamil.com drew an estimated 517k visits, down 1% on the month before. It ranks #3 of 636 Nursing & Feeding brands and holds a 2.0 Trustpilot rating over 11 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Enfamil is a trusted leader in infant formula and baby nutrition, offering science-backed products tailored to support every stage of a child's early development.
01 · Traffic
Enfamil website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Enfamil drew an estimated 517k visits in September 2026, down 1% on the month before and down 7% over three months.
- Worldwide#24,182of 4.5m sites · Top 1%
- In United States#7,929of 1.2m sites · Top 1%
- Nursing & Feeding, worldwide#11of 5,006 brands · Top 1%
- Nursing & Feeding, United States#3of 636 brands · Top 1%
517k
estimated visits in September
1 mo ▼ −1.3%4 mo ▼ −7.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Enfamil reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Enfamil holds 2.0 out of 5 on Trustpilot over 11 reviews, 3 of them in the last twelve months: 18% of customers give five stars and 82% one star.
Baby Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Enfamil best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Enfamil's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Enfamil in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Enfamil ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Enfamil runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since October 2022 (text, video).
Choose Enfamil NeuroProEnfamil7 Oct 2026video
Support them as they growEnfamil7 Oct 2026video
Day 1 Digestion SupportEnfamil7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Reckitt Benckiser LLCverified
Text ad20 Oct 2026Reckitt Benckiser LLCverified
Text ad20 Oct 2026Reckitt Benckiser LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Enfamil influencers
The creators who tag @enfamil on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Enfamil competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Enfamil among Nursing & Feeding brands. The closest is Similac®, then Nara, ByHeart, Kendamil, Bobbie, laboratoire-gallia.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Similac®similac.com | |||||||
| Naranara.com | |||||||
| ByHeartbyheart.com | |||||||
| Kendamilkendamil.com | |||||||
| Bobbiehibobbie.com | |||||||
| laboratoire-gallia.comlaboratoire-gallia.com |
07 · Company
Who is behind Enfamil?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Enfamil is an e-commerce brand, on a domain registered in February 1996.
- Domain registered
- 10 Feb 1996
- Own store
- enfamil.com · Shopify
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Enfamil
What people ask Google about Enfamil.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Enfamil legit or a scam?
According to Gravity by Benchr, Enfamil is a brand: its website has existed since February 1996, it sells on a Shopify store, it has 132,006 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Enfamil reviews
Customers rate Enfamil 2.0 out of 5 on Trustpilot over 11 reviews, 3 of them in the last twelve months: 18% give five stars, 82% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Enfamil known for?
Enfamil is a trusted leader in infant formula and baby nutrition, offering science-backed products tailored to support every stage of a child's early development. Gravity by Benchr classifies it under Nursing & Feeding. Source: Gravity by Benchr product classification.
Is there a Enfamil discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Enfamil advertises on Facebook and Instagram and on Google, where its offers often run. Check enfamil.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Enfamil?
Enfamil sells on its own website, enfamil.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Enfamil?
Gravity by Benchr records a company, whose domain was registered in 1996. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Enfamil doing well?
Not at the moment. Gravity by Benchr estimates about 516,800 visits to enfamil.com in September 2026, down 1% in a month and down 7% over three months. Enfamil ranks #3 of 636 Nursing & Feeding brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Enfamil use?
Gravity by Benchr identifies enfamil.com as a Shopify store (standard plan, not Shopify Plus). It advertises through Meta and on Google since October 2022. Source: Gravity by Benchr platform and advertising records.
How much does Enfamil spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Enfamil on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Nursing & Feeding brands?
Among Nursing & Feeding brands in the Gravity by Benchr index, Enfamil ranks #3 of 636 by estimated traffic. Its closest competitors on the same market are Similac®, Nara, ByHeart, Kendamil and Bobbie. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Enfamil.