Brand page · Health Care · United States
Equip: 245k visits a month, 269 active Meta ads, Gravity score 620.
Equip — Equip Foods makes grass-fed beef protein powder and clean supplements from real food ingredients. The brand offers dairy-free, third-party tested products without artificial additives. In September 2026 equipfoods.com drew an estimated 245k visits, down 23% on the month before. It ranks #176 of 12,108 Health Care brands in United States and holds a 1.9 Trustpilot rating over 14 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 483 peers: Health Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Equip Foods makes grass-fed beef protein powder and clean supplements from real food ingredients. The brand offers dairy-free, third-party tested products without artificial additives.
01 · Traffic
How much traffic Equip gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Equip drew an estimated 245k visits in September 2026, down 23% on the month before and down 17% over three months.
- Worldwide#44,275of 4.5m sites · Top 1%
- In United States#14,458of 1.2m sites · Top 5%
- Health Care, worldwide#899of 105,715 brands · Top 1%
- Health Care, United States#176of 12,108 brands · Top 5%
245k
estimated visits in September
1 mo ▼ −22.5%4 mo ▼ −16.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Equip.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Equip holds 1.9 out of 5 on Trustpilot over 14 reviews, 12 of them in the last twelve months: 7% of customers give five stars and 93% one star.
Food Products Supplier Organic Food Store Natural Foods Store Food Manufacturer Fitness and Nutrition Service Health Food Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Equip sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Equip sells on Shopify, 89% of its catalogue in stock. The best seller is Prime Protein, at US$63.99–US$67.99, followed by Prime Bar and Grass-Fed Collagen.
#1Prime ProteinEquipUS$63.99–US$67.99In stock
#2Prime BarEquipUS$49.99In stock
#3Grass-Fed CollagenEquipUS$43.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Equip in its comparison group.
- Average rating
- 4.37 / 5
- Rated products
- 59% of the catalogue
- In stock
- 89%
- Upper price quartile
- US$42.00
- Currency
- USD
04 · Ads
What Equip is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Equip runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since July 2024 (image, text, video).
Equip Kids Protein Is Finally Here!Equip6 Oct 2026image
Equip Kids Protein Bar Is HERE!!Equip6 Oct 2026image
Low sugar, high protein, AND great flavor!Equip6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026PureWODverified
Image ad21 Oct 2026PureWODverified
Image ad21 Oct 2026PureWODverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Equip.
The creators who tag @equipfoods on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @equipfoods on Instagram, led by Edie Horstman | INHC, CNC (19.9k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEdie Horstman | INHC, CNC@wellnesswithedie · 🇺🇸 US | Food cooking nutrition Creator | 19.9k | 0.4% | 13 | Tagged @equipfoods |
06 · Competitors according to Gravity
Who Equip competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Equip among Health Care brands in United States. The closest is Orgain, then Levels, VITAL PROTEINS, Chief Nutrition (Australia), Organised, Truvani.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Orgainorgain.com | |||||||
| Levelslevelsprotein.com | |||||||
| VITAL PROTEINSvital-proteins.jp | |||||||
| Chief Nutrition (Australia)wearechief.com | |||||||
| Organisedorganised.co | |||||||
| Truvanitruvani.com |
07 · Company
The company behind Equip.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Equip is a company based in Louisville, United States, on a domain registered in November 2016. It employs about 22 people and is listed at private_equity stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Louisville
- Founded
- Data not available
- Domain registered
- 18 Nov 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 22 on LinkedIn · 11-50
- Funding stage
- Private equity · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- equipfoods.com · Shopify · USD
- Catalogue
- 49 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Equip
What people ask Google about Equip.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Equip legit or a scam?
According to Gravity by Benchr, Equip is a brand based in Louisville, United States: its website has existed since November 2016, it sells on a Shopify store, it employs 22 people on LinkedIn, it has 158,938 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Equip?
Customers rate Equip 1.9 out of 5 on Trustpilot over 14 reviews, 12 of them in the last twelve months: 7% give five stars, 93% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Equip known for?
Equip Foods makes grass-fed beef protein powder and clean supplements from real food ingredients. The brand offers dairy-free, third-party tested products without artificial additives. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 44% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Equip prices: how much is it?
Equip's best seller, Prime Protein, sells from US$63.99 to US$67.99 on equipfoods.com. 89% of the catalogue is in stock. Gravity does not track prices daily: check equipfoods.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Equip discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Equip advertises on Facebook and Instagram and on Google, where its offers often run. Check equipfoods.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Equip?
Equip sells on its own website, equipfoods.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Equip?
Gravity by Benchr records a company based in Louisville, United States, whose domain was registered in 2016, with 22 employees on LinkedIn, listed at private_equity stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Equip doing well?
Not at the moment. Gravity by Benchr estimates about 244,800 visits to equipfoods.com in September 2026, down 23% in a month and down 17% over three months. Equip ranks #176 of 12,108 Health Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Equip use?
Gravity by Benchr identifies equipfoods.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since July 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Equip's ad budget?
Gravity by Benchr does not publish a spend figure for Equip on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in United States?
Among Health Care brands in United States in the Gravity by Benchr index, Equip ranks #176 of 12,108 by estimated traffic. Its closest competitors on the same market are Orgain, Levels, VITAL PROTEINS, Chief Nutrition (Australia) and Organised. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Equip.