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- EquipOutdoors
Brand page · Outdoor Recreation · New Zealand
EquipOutdoors traffic, ads & competitors 50.7k visits a month, 42 active Meta ads, Gravity score 760.
EquipOutdoors — EquipOutdoors NZ Specialists in the sale of Outdoor Camping Equipment, RV, Tramping & Travel Gear. Camping Tents, Adventure Tents, Packs, Sleeping Bags, Gas Cookers, Portable Toilets, Clothing & Travel Adventure Gear. Shop Online a large selection of quality equipment by leading outdoor brands from around the world. In September 2026 equipoutdoors.co.nz drew an estimated 50.7k visits, up 20% on the month before. It ranks #20 of 783 Outdoor Recreation brands in New Zealand.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 19 peers: Outdoor Recreation brands in New Zealand with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
EquipOutdoors NZ Specialists in the sale of Outdoor Camping Equipment, RV, Tramping & Travel Gear. Camping Tents, Adventure Tents, Packs, Sleeping Bags, Gas Cookers, Portable Toilets, Clothing & Travel Adventure Gear. Shop Online a large selection of quality equipment by leading outdoor brands from around the world.
01 · Traffic
EquipOutdoors website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
EquipOutdoors drew an estimated 50.7k visits in September 2026, up 20% on the month before and up 34% over three months.
- Worldwide#168,123of 4.5m sites · Top 5%
- In New Zealand#658of 26.3k sites · Top 5%
- Outdoor Recreation, worldwide#3,603of 101,136 brands · Top 5%
- Outdoor Recreation, New Zealand#20of 783 brands · Top 5%
50.7k
estimated visits in September
1 mo ▲ +19.7%4 mo ▲ +33.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
EquipOutdoors reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
EquipOutdoors holds 4.2 out of 5 on Trustpilot over 7 reviews: 86% of customers give five stars and 14% one star.
Camping Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
EquipOutdoors best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read EquipOutdoors's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places EquipOutdoors in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
EquipOutdoors ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
EquipOutdoors runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since December 2021 (image, text, video).
Companion Rover Lithium 40Ah Power StationEquipOutdoors6 Oct 2026image
Spring Kick Off Sale On NowEquipOutdoors5 Oct 2026image
EquipOutdoorsEquipOutdoors3 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Protective Elements Limitedverified
Text ad20 Oct 2026Protective Elements Limitedverified
Text ad20 Oct 2026Protective Elements Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
EquipOutdoors influencers
The creators who tag @equipoutdoors on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
EquipOutdoors competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for EquipOutdoors among Outdoor Recreation brands in New Zealand. The closest is Scuba Brothers, then it's my!bike, Fiskegrej.dk, Hopmans Fietsgigant, Alltricks, ribolov-ufa.ru.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Scuba Brothersscubabros.ru | |||||||
| it's my!bikeitsmybike.ru | |||||||
| Fiskegrej.dkfiskegrej.dk | |||||||
| Hopmans Fietsgiganthopmansfietsgigant.nl | |||||||
| Alltricksalltricks.co.uk | |||||||
| ribolov-ufa.ruribolov-ufa.ru |
07 · Company
Who is behind EquipOutdoors?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
EquipOutdoors is a company based in New Zealand, on a domain registered in July 2003.
- Entity country
- 🇳🇿 New Zealand
- Domain registered
- 4 Jul 2003
- Own store
- equipoutdoors.co.nz
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about EquipOutdoors
What people ask Google about EquipOutdoors.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is EquipOutdoors legit or a scam?
According to Gravity by Benchr, EquipOutdoors is a brand based in New Zealand: its website has existed since July 2003, it has 3,335 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is EquipOutdoors known for?
EquipOutdoors NZ Specialists in the sale of Outdoor Camping Equipment, RV, Tramping & Travel Gear. Camping Tents, Adventure Tents, Packs, Sleeping Bags, Gas Cookers, Portable Toilets, Clothing & Travel Adventure Gear. Shop Online a large selection of quality equipment by leading outdoor brands from around the world. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
EquipOutdoors promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: EquipOutdoors advertises on Facebook and Instagram and on Google, where its offers often run. Check equipoutdoors.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind EquipOutdoors?
Gravity by Benchr records a company based in New Zealand, whose domain was registered in 2003. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is EquipOutdoors doing well?
Yes. Gravity by Benchr estimates about 50,700 visits to equipoutdoors.co.nz in September 2026, up 20% in a month and up 34% over three months. EquipOutdoors ranks #20 of 783 Outdoor Recreation brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is EquipOutdoors' ad budget?
Gravity by Benchr does not publish a spend figure for EquipOutdoors on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in New Zealand?
Among Outdoor Recreation brands in New Zealand in the Gravity by Benchr index, EquipOutdoors ranks #20 of 783 by estimated traffic. Its closest competitors on the same market are Scuba Brothers, it's my!bike, Fiskegrej.dk, Hopmans Fietsgigant and Alltricks. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with EquipOutdoors.