Brand page · Outdoor Recreation · Germany
EQUIVA traffic, ads & competitors 117k visits a month, 37 active Meta ads, Gravity score 465.
EQUIVA — EQUIVA GmbH is a German equestrian equipment retail chain that sells riding apparel, horse supplies, and equestrian sports accessories. In September 2026 equiva.com drew an estimated 117k visits, up 3% on the month before. It ranks #56 of 1,894 Outdoor Recreation brands in Germany and holds a 4.1 Trustpilot rating over 43 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 61 peers: Outdoor Recreation brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
EQUIVA GmbH is a German equestrian equipment retail chain that sells riding apparel, horse supplies, and equestrian sports accessories.
01 · Traffic
EQUIVA website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
EQUIVA drew an estimated 117k visits in September 2026, up 3% on the month before and up 2% over three months.
- Worldwide#81,931of 4.5m sites · Top 5%
- In Germany#3,738of 184k sites · Top 5%
- Outdoor Recreation, worldwide#1,372of 101,136 brands · Top 5%
- Outdoor Recreation, Germany#56of 1,894 brands · Top 5%
117k
estimated visits in September
1 mo ▲ +2.9%4 mo ▲ +2.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
EQUIVA reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
EQUIVA holds 4.1 out of 5 on Trustpilot over 43 reviews, 30 of them in the last twelve months: 63% of customers give five stars and 19% one star. That volume places EQUIVA in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%.
Equestrian Store Horseback Riding Service Tack Shop Saddlery
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
EQUIVA best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read EQUIVA's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places EQUIVA in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
EQUIVA ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
EQUIVA runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since November 2022 (image, text, video).
🐴 Jetzt Friend werdenEquiva7 Oct 2026image
🐴 Jetzt Friend werdenEquiva7 Oct 2026image
EquivaEquiva7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026EQUIVA GmbHverified
Text ad20 Oct 2026EQUIVA GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
EQUIVA influencers
The creators who tag @equiva on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @equiva on Instagram, led by Belissimo HS (47k followers, 7.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBelissimo HS@belissimo_hs · 🇩🇪 DE | Pets nature Creator | 47k | 7.2% | 2 | Tagged @equiva |
06 · Competitors according to Gravity
EQUIVA competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for EQUIVA among Outdoor Recreation brands in Germany. The closest is horze.at, then FUNDIS Reitsport, Krämer Pferdesport, loesdau.de, equus.co.uk, lemieux.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| horze.athorze.at | |||||||
| FUNDIS Reitsportfundis-reitsport.de | |||||||
| Krämer Pferdesportkraemer.de | |||||||
| loesdau.deloesdau.de | |||||||
| equus.co.ukequus.co.uk | |||||||
| lemieux.comlemieux.com |
07 · Company
Who is behind EQUIVA?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
EQUIVA is a company based in Germany, on a domain registered in June 1998. It employs about 89 people.
- Entity country
- 🇩🇪 Germany
- Domain registered
- 30 Jun 1998
- Employees
- 89 on LinkedIn
- Own store
- equiva.com
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about EQUIVA
What people ask Google about EQUIVA.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is EQUIVA legit?
According to Gravity by Benchr, EQUIVA is a brand based in Germany: its website has existed since June 1998, it employs 89 people on LinkedIn, it has 154,660 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about EQUIVA?
Customers rate EQUIVA 4.1 out of 5 on Trustpilot over 43 reviews, 30 of them in the last twelve months: 63% give five stars, 19% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is EQUIVA known for?
EQUIVA GmbH is a German equestrian equipment retail chain that sells riding apparel, horse supplies, and equestrian sports accessories. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
EQUIVA promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: EQUIVA advertises on Facebook and Instagram and on Google, where its offers often run. Check equiva.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind EQUIVA?
Gravity by Benchr records a company based in Germany, whose domain was registered in 1998, with 89 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is EQUIVA doing well?
Yes. Gravity by Benchr estimates about 117,400 visits to equiva.com in September 2026, up 3% in a month and up 2% over three months. EQUIVA ranks #56 of 1,894 Outdoor Recreation brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does EQUIVA spend on Meta ads?
Gravity by Benchr does not publish a spend figure for EQUIVA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in Germany?
Among Outdoor Recreation brands in Germany in the Gravity by Benchr index, EQUIVA ranks #56 of 1,894 by estimated traffic. Its closest competitors on the same market are horze.at, FUNDIS Reitsport, Krämer Pferdesport, loesdau.de and equus.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with EQUIVA.