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- Erla of Sweden
Brand page · Clothing · Sweden
Erla of Sweden traffic, ads & competitors 32.1k visits a month, 45 active Meta ads, Gravity score 623.
Erla of Sweden — Erla of Sweden is a Swedish online retailer specializing in men's clothing including jackets, coats, suits, shirts, trousers, and accessories. In September 2026 erlaofsweden.se drew an estimated 32.1k visits, down 21% on the month before. It ranks #135 of 1,542 Clothing brands in Sweden.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 95 peers: Clothing brands in Sweden with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Erla of Sweden is a Swedish online retailer specializing in men's clothing including jackets, coats, suits, shirts, trousers, and accessories.
01 · Traffic
Erla of Sweden website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Erla of Sweden drew an estimated 32.1k visits in September 2026, down 21% on the month before and up 58% over three months.
- Worldwide#248,599of 4.5m sites · Top 10%
- In Sweden#1,861of 27.3k sites · Top 10%
- Clothing, worldwide#23,624of 459,295 brands · Top 10%
- Clothing, Sweden#135of 1,542 brands · Top 10%
32.1k
estimated visits in September
1 mo ▼ −21.0%4 mo ▲ +57.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Erla of Sweden reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Erla of Sweden holds 4.0 out of 5 on Trustpilot over 3 reviews, 1 of them in the last twelve months: 100% of customers give five stars and 0% one star.
Men's Clothing Store Clothing Store Streetwear Store T-Shirt Store Children's Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Erla of Sweden best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Erla of Sweden sells on Shopify, 100% of its catalogue in stock. The best seller is Linneskjorta Olivgrön, at SEK 499.00, followed by Linneskjorta Vit and Flanellskjorta Mörkblå.
#1Linneskjorta OlivgrönErla of SwedenSEK 499.00In stock
#2Linneskjorta VitErla of SwedenSEK 499.00In stock
#3Flanellskjorta MörkblåErla of SwedenSEK 399.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Erla of Sweden in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$79.84
- Currency
- SEK
04 · Ads
Erla of Sweden ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Erla of Sweden runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2022 (image, text, video).
Flanellskjortor i 100% bomullErla of Sweden7 Oct 2026image
Flanellskjortor i 100% bomullErla of Sweden7 Oct 2026image
ManchesterbyxorErla of Sweden6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad19 Oct 2026Fashion Partner Group i Borås ABverified
Image ad19 Oct 2026Fashion Partner Group i Borås ABverified
Image ad19 Oct 2026Fashion Partner Group i Borås ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Erla of Sweden influencers
The creators who tag @erlaofsweden1892 on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Erla of Sweden competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Erla of Sweden among Clothing brands in Sweden. The closest is 2K WRLD, then Less Worries, Ciszere, soyaconcept.se, BEMOOD, Soya Group.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| 2K WRLD2kwrld.com | |||||||
| Less Worrieslessworries.com | |||||||
| Ciszereciszere.com | |||||||
| soyaconcept.sesoyaconcept.se | |||||||
| BEMOODbemood.tw | |||||||
| Soya Groupsoyaconcept.com |
07 · Company
Who is behind Erla of Sweden?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Erla of Sweden is a company based in Borås, Sweden.
- Entity country
- 🇸🇪 Sweden · Borås
- Own store
- erlaofsweden.se · Shopify · SEK
- Catalogue
- 39 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Erla of Sweden
What people ask Google about Erla of Sweden.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Erla of Sweden legit or a scam?
According to Gravity by Benchr, Erla of Sweden is a brand based in Borås, Sweden: it sells on a Shopify store, it has 1,604 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Erla of Sweden sell?
Erla of Sweden is a Swedish online retailer specializing in men's clothing including jackets, coats, suits, shirts, trousers, and accessories. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 61% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Erla of Sweden expensive?
Erla of Sweden's best seller, Linneskjorta Olivgrön, sells SEK 499.00 on erlaofsweden.se. 100% of the catalogue is in stock. Gravity does not track prices daily: check erlaofsweden.se before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Erla of Sweden have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Erla of Sweden advertises on Facebook and Instagram and on Google, where its offers often run. Check erlaofsweden.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Erla of Sweden?
Erla of Sweden sells on its own website, erlaofsweden.se, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is Erla of Sweden growing?
Yes. Gravity by Benchr estimates about 32,100 visits to erlaofsweden.se in September 2026, down 21% in a month and up 58% over three months. Erla of Sweden ranks #135 of 1,542 Clothing brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Erla of Sweden use?
Gravity by Benchr identifies erlaofsweden.se as a Shopify store (standard plan, not Shopify Plus), selling in SEK. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Erla of Sweden's ad budget?
Gravity by Benchr does not publish a spend figure for Erla of Sweden on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Sweden?
Among Clothing brands in Sweden in the Gravity by Benchr index, Erla of Sweden ranks #135 of 1,542 by estimated traffic. Its closest competitors on the same market are 2K WRLD, Less Worries, Ciszere, soyaconcept.se and BEMOOD. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Erla of Sweden.