Brand page · Jewelry · Australia
Erstwilder: 188k visits a month, 228 active Meta ads, Gravity score 668.
Erstwilder — Erstwilder is an Australian brand that designs and produces limited-run, vintage-inspired, playful and colourful layered resin brooches, earrings, necklaces and other accessories. In September 2026 erstwilder.com drew an estimated 188k visits, down 10% on the month before. It ranks #31 of 4,011 Jewelry brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 61 peers: Jewelry brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Erstwilder is an Australian brand that designs and produces limited-run, vintage-inspired, playful and colourful layered resin brooches, earrings, necklaces and other accessories.
01 · Traffic
How much traffic Erstwilder gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Erstwilder drew an estimated 188k visits in September 2026, down 10% on the month before.
- Worldwide#55,229of 4.5m sites · Top 5%
- In Australia#1,140of 105k sites · Top 5%
- Jewelry, worldwide#1,045of 132,285 brands · Top 1%
- Jewelry, Australia#31of 4,011 brands · Top 1%
188k
estimated visits in September
1 mo ▼ −9.9%4 mo ▲ +0.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Erstwilder.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Erstwilder holds 3.6 out of 5 on Trustpilot over 6 reviews, 2 of them in the last twelve months: 50% of customers give five stars and 50% one star.
Jewelry Store Jewellery Manufacturer Costume Jewelry Shop Jewelry Designer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Erstwilder sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Erstwilder sells on Shopify, 24% of its catalogue in stock. The best seller is Lucky Dip Brooch, at A$32.00, followed by MagnaPin and Lucky Dip Necklace.
#1Lucky Dip BroochErstwilderA$32.00In stock
#2MagnaPinErstwilderA$29.95In stock
#3Lucky Dip NecklaceErstwilderA$49.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Erstwilder in its comparison group.
- Average rating
- 4.94 / 5
- Rated products
- 89% of the catalogue
- In stock
- 24%
- Upper price quartile
- US$38.32
- Currency
- AUD
04 · Ads
What Erstwilder is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Erstwilder runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2024 (image, text).
Let your style blossom 🌿Erstwilder6 Oct 2026video
Flower Power 💐❤️Erstwilder6 Oct 2026video
A little piece of the garden 🌿Erstwilder6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad30 Jun 2026Erstwilderverified
Text ad17 Jun 2026Erstwilderverified
Text ad17 Jun 2026Erstwilderverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Erstwilder.
The creators who tag @erstwilder on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @erstwilder on Instagram, led by 🍒Yasmina Greco🍒 (81k followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �🍒Yasmina Greco🍒@crazy4me · 🇺🇸 US | Fashion style luxury Creator | 81k | 0.5% | 4 | Tagged @erstwilder |
06 · Competitors according to Gravity
Who Erstwilder competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Erstwilder among Jewelry brands in Australia. The closest is Luna, then Strike Gently, Fable England, jennifergibsonjewellery.com, Little Rooms, Bijou Brigitte.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lunashopluna.co.uk | |||||||
| Strike Gentlystrikegently.co | |||||||
| Fable Englandfableengland.com | |||||||
| jennifergibsonjewellery.comjennifergibsonjewellery.com | |||||||
| Little Roomslittlerooms.com | |||||||
| Bijou Brigittebijou-brigitte.com |
07 · Company
The company behind Erstwilder.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Erstwilder is a company based in Moorabbin, Australia, founded in 2011 according to LinkedIn, on a domain registered in July 2011. It employs about 13 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Moorabbin
- Founded
- 2011, per LinkedIn
- Domain registered
- 5 Jul 2011
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 13 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- erstwilder.com · Shopify · AUD
- Catalogue
- 223 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Erstwilder
What people ask Google about Erstwilder.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Erstwilder legit?
According to Gravity by Benchr, Erstwilder is a brand based in Moorabbin, Australia: its website has existed since July 2011, it sells on a Shopify store, it employs 13 people on LinkedIn, it has 142,689 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Erstwilder?
Erstwilder is an Australian brand that designs and produces limited-run, vintage-inspired, playful and colourful layered resin brooches, earrings, necklaces and other accessories. Gravity by Benchr classifies it under Jewelry, with Brooches & Lapel Pins making up 36% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Erstwilder expensive?
Erstwilder's best seller, Lucky Dip Brooch, sells A$32.00 on erstwilder.com. 24% of the catalogue is in stock. Gravity does not track prices daily: check erstwilder.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Erstwilder discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Erstwilder advertises on Facebook and Instagram and on Google, where its offers often run. Check erstwilder.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Erstwilder?
Erstwilder sells on its own website, erstwilder.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Erstwilder?
Gravity by Benchr records a company based in Moorabbin, Australia, founded in 2011 according to LinkedIn, on a domain registered in 2011, with 13 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Erstwilder growing?
Yes. Gravity by Benchr estimates about 187,900 visits to erstwilder.com in September 2026, down 10% in a month and up 0% over three months. Erstwilder ranks #31 of 4,011 Jewelry brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Erstwilder use?
Gravity by Benchr identifies erstwilder.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Erstwilder's ad budget?
Gravity by Benchr does not publish a spend figure for Erstwilder on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Australia?
Among Jewelry brands in Australia in the Gravity by Benchr index, Erstwilder ranks #31 of 4,011 by estimated traffic. Its closest competitors on the same market are Luna, Strike Gently, Fable England, jennifergibsonjewellery.com and Little Rooms. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Erstwilder.