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Brand page · Health Care · Italy

ESI Top 5% worldwide Top 5% in Italy Top 5% in Health Care Top 10% in Health Care in Italy
esi.it·🇮🇹 Milano, Italy· Shopify

ESI traffic, ads & competitors 43.3k visits a month, 6 active Meta ads, Gravity score 626.

ESI — ESI is an Italian company that produces natural food supplements for wellness and health. The company develops herbal and phytotherapy-based products for various health needs including digestive, cardiovascular, respiratory, and musculoskeletal wellness. In September 2026 esi.it drew an estimated 43.3k visits, up 17% on the month before. It ranks #37 of 634 Health Care brands in Italy.

esi.it@esi.italia 31.1kFacebookLinkedIn 8.5kTrustpilot 4.1Meta Ad Library 6

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
43.3k
+17% vs. August 2026
Instagram followers
31.1k
1,353 posts · @esi.italia
Trustpilot
4.1
5 reviews · 2 in 12 months
Meta ads
6
active · on Google since 2025
Products
96%
in stock · 398 collections
Rank in Italy
#37
of 634 in Health Care
LinkedIn
8.5k
followers · 198 employees
Earned media value
€1.1k
per month, Instagram

Gravity score

626/ 1000 · 9 of 10 indicators rated
Brand Power530
Momentum675
Performance672

Percentiles within 38 peers: Health Care brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

ESI is an Italian company that produces natural food supplements for wellness and health. The company develops herbal and phytotherapy-based products for various health needs including digestive, cardiovascular, respiratory, and musculoskeletal wellness.

01 · Traffic

ESI website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

ESI drew an estimated 43.3k visits in September 2026, up 17% on the month before and up 5% over three months.

  • Worldwide#192,264of 4.5m sites · Top 5%
  • In Italy#4,492of 138k sites · Top 5%
  • Health Care, worldwide#5,226of 105,715 brands · Top 5%
  • Health Care, Italy#37of 634 brands · Top 10%
Monthly visitssource Sept 2026

43.3k

estimated visits in September

1 mo ▲ +17.2%4 mo ▲ +4.7%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

ESI reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

ESI holds 4.1 out of 5 on Trustpilot over 5 reviews, 2 of them in the last twelve months: 60% of customers give five stars and 20% one star.

Trustpilotread 21 Oct 2026
4.1TrustScore · 5 reviews · 2 in 12 months
5 ★60%
4 ★20%
3 ★0%
2 ★0%
1 ★20%

Vitamin and Supplements Store Fitness and Nutrition Service

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

ESI best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

ESI sells on Shopify, 96% of its catalogue in stock. The best seller is Biocollagenix Strong, at €50.90, followed by Biocollagenix tablets - antioxidant action and Pure Melatonin Retard (slow release).

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Fitness & Nutrition1%
Gift Cards1%

Share of the catalogue by product family.

Activity mixdominant: Health Care
Health Care75%
Personal Care22%
Food Items2%
General Office Supplies1%
Beverages1%

The dominant category places ESI in its comparison group.

Prices and ratingsstore data
Average rating
4.56 / 5
Rated products
8% of the catalogue
In stock
96%
Upper price quartile
US$25.54
Currency
EUR

05 · Influencers

ESI influencers

The creators who tag @esi.italia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @esi.italia on Instagram, led by Erboristeria Canalchiaro (14k followers, 0.5% engagement).

Influencersaccounts tagging @esi.italia · Instagram
AccountProfileFollowersEngagementTagsRelationship
EErboristeria Canalchiaro@canalchiaroerboristeria · 🇮🇹 ITFood cooking nutrition Creator14k0.5%2Tagged @esi.italia
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

ESI competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for ESI among Health Care brands in Italy. The closest is NaturaDiretta, then HeBio Store, Agocap Pharma & Beauty, syform.com, Swisse Italia, Esserre Pharma.

CompetitorsHealth Care · Italy · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
NaturaDirettanaturadiretta.com
HeBio Storehebio.it
Agocap Pharma & Beautyagocap.it
syform.comsyform.com
Swisse Italiait.swisse.com
Esserre Pharmaesserrepharma.com
Competitors Gravity finds for ESI. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare ESI with NaturaDiretta

07 · Company

Who is behind ESI?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

ESI is a company based in Milano, Italy, founded in 1994 according to LinkedIn. It employs about 198 people.

Legal entityGravity index, Nov 2026
Entity country
🇮🇹 Italy · Milano
Founded
1994, per LinkedIn
Status
Operating
Employees
198 on LinkedIn
DistributionGravity index, Nov 2026
Own store
esi.it · Shopify · EUR
Catalogue
398 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about ESI

What people ask Google about ESI.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is ESI a legit company?

According to Gravity by Benchr, ESI is a brand based in Milano, Italy: it sells on a Shopify store, it employs 198 people on LinkedIn, it has 31,098 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is ESI?

ESI is an Italian company that produces natural food supplements for wellness and health. The company develops herbal and phytotherapy-based products for various health needs including digestive, cardiovascular, respiratory, and musculoskeletal wellness. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does ESI cost?

ESI's best seller, Biocollagenix Strong, sells €50.90 on esi.it. 96% of the catalogue is in stock. Gravity does not track prices daily: check esi.it before buying. Source: Gravity by Benchr catalogue reading, October 2026.

ESI promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: ESI advertises on Facebook and Instagram and on Google, where its offers often run. Check esi.it for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy ESI?

ESI sells on its own website, esi.it, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns ESI?

Gravity by Benchr records a company based in Milano, Italy, founded in 1994 according to LinkedIn, with 198 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is ESI growing?

Yes. Gravity by Benchr estimates about 43,300 visits to esi.it in September 2026, up 17% in a month and up 5% over three months. ESI ranks #37 of 634 Health Care brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does ESI use?

Gravity by Benchr identifies esi.it as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since October 2025. Source: Gravity by Benchr platform and advertising records, November 2026.

What is ESI's ad budget?

Gravity by Benchr does not publish a spend figure for ESI on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Health Care brands in Italy?

Among Health Care brands in Italy in the Gravity by Benchr index, ESI ranks #37 of 634 by estimated traffic. Its closest competitors on the same market are NaturaDiretta, HeBio Store, Agocap Pharma & Beauty, syform.com and Swisse Italia. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ESI.