Brand page · Clothing · Australia
ESTHER traffic, ads & competitors 122k visits a month, 141 active Meta ads, Gravity score 603.
ESTHER — ESTHER & CO. is an Australian online fashion brand that sells women's dresses, clothing, and accessories for various occasions including bridesmaid outfits and wedding guest attire. In September 2026 esther.com.au drew an estimated 122k visits, up 59% on the month before. It ranks #275 of 12,275 Clothing brands in Australia and holds a 1.9 Trustpilot rating over 13 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
ESTHER & CO. is an Australian online fashion brand that sells women's dresses, clothing, and accessories for various occasions including bridesmaid outfits and wedding guest attire.
01 · Traffic
ESTHER website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ESTHER drew an estimated 122k visits in September 2026, up 59% on the month before and up 34% over three months.
- Worldwide#79,470of 4.5m sites · Top 5%
- In Australia#1,737of 105k sites · Top 5%
- Clothing, worldwide#7,493of 459,295 brands · Top 5%
- Clothing, Australia#275of 12,275 brands · Top 5%
122k
estimated visits in September
1 mo ▲ +59.4%4 mo ▲ +34.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
ESTHER reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ESTHER holds 1.9 out of 5 on Trustpilot over 13 reviews, 1 of them in the last twelve months: 8% of customers give five stars and 92% one star.
Women's Clothing Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
ESTHER best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
ESTHER sells on Shopify, 89% of its catalogue in stock. The best seller is Iolana Dress - Black, at A$119.95, followed by Korbela Dress - Beige and Korbela Dress - Sage.
#1Iolana Dress - BlackESTHERA$119.95In stock
#2Korbela Dress - BeigeESTHERA$109.95In stock
#3Korbela Dress - SageESTHERA$109.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places ESTHER in its comparison group.
- Average rating
- 4.38 / 5
- Rated products
- 30% of the catalogue
- In stock
- 89%
- Upper price quartile
- US$76.68
- Currency
- AUD
04 · Ads
ESTHER ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ESTHER runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2025 (image, text, video).
Get Festive with Iolana MidiEsther & Co.25 Sept 2026video
Say Yes to Summer Dresses 💐Esther & Co.20 Sept 2026video
Your Faves Selling Fast 🌸Esther & Co.20 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026ESTHER CLOTHING PTY LTDverified
Image ad19 Oct 2026ESTHER CLOTHING PTY LTDverified
Text ad19 Oct 2026ESTHER CLOTHING PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
ESTHER influencers
The creators who tag @esther.and.co on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @esther.and.co on Instagram, led by Talita Estelle (99k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTalita Estelle@health.and.me · 🇦🇺 AU | Health medicine Creator | 99k | 0.1% | 6 | Tagged @esther.and.co |
06 · Competitors according to Gravity
ESTHER competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ESTHER among Clothing brands in Australia. The closest is Ever New, then Klass, motivi.com, Ana Alcazar, aritzia.com, Udel NY.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Ever Newevernew.ca | |||||||
| Klassklass.co.uk | |||||||
| motivi.commotivi.com | |||||||
| Ana Alcazara-n-a.com | |||||||
| aritzia.comaritzia.com | |||||||
| Udel NYudelny.com |
07 · Company
Who is behind ESTHER?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ESTHER is a company based in Ingleburn, Australia, founded in 2004 according to LinkedIn. It employs about 27 people.
- Entity country
- 🇦🇺 Australia · Ingleburn
- Founded
- 2004, per LinkedIn
- Status
- Operating
- Employees
- 27 on LinkedIn
- Own store
- esther.com.au · Shopify · AUD
- Catalogue
- 305 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ESTHER
What people ask Google about ESTHER.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ESTHER legit or a scam?
According to Gravity by Benchr, ESTHER is a brand based in Ingleburn, Australia: it sells on a Shopify store, it employs 27 people on LinkedIn, it has 345,574 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
ESTHER reviews
Customers rate ESTHER 1.9 out of 5 on Trustpilot over 13 reviews, 1 of them in the last twelve months: 8% give five stars, 92% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is ESTHER?
ESTHER & CO. is an Australian online fashion brand that sells women's dresses, clothing, and accessories for various occasions including bridesmaid outfits and wedding guest attire. Gravity by Benchr classifies it under Clothing, with Dresses making up 40% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is ESTHER expensive?
ESTHER's best seller, Iolana Dress - Black, sells A$119.95 on esther.com.au. 89% of the catalogue is in stock. Gravity does not track prices daily: check esther.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a ESTHER discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: ESTHER advertises on Facebook and Instagram and on Google, where its offers often run. Check esther.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy ESTHER?
ESTHER sells on its own website, esther.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind ESTHER?
Gravity by Benchr records a company based in Ingleburn, Australia, founded in 2004 according to LinkedIn, with 27 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is ESTHER growing?
Yes. Gravity by Benchr estimates about 121,700 visits to esther.com.au in September 2026, up 59% in a month and up 34% over three months. ESTHER ranks #275 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does ESTHER use?
Gravity by Benchr identifies esther.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since July 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is ESTHER's ad budget?
Gravity by Benchr does not publish a spend figure for ESTHER on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, ESTHER ranks #275 of 12,275 by estimated traffic. Its closest competitors on the same market are Ever New, Klass, motivi.com, Ana Alcazar and aritzia.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ESTHER.