Brand page · Clothing
Etam traffic, ads & competitors 33.2k visits a month, 244 active Meta ads.
Etam — Etam is a French lingerie brand that sells underwear collections, clothing, swimwear, accessories, and women's fashion. In September 2026 etam.de drew an estimated 33.2k visits, down 13% on the month before. It ranks #413 of 7,326 Clothing brands.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Etam is a French lingerie brand that sells underwear collections, clothing, swimwear, accessories, and women's fashion.
01 · Traffic
Etam website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Etam drew an estimated 33.2k visits in September 2026, down 13% on the month before and down 24% over three months.
- Worldwide#241,729of 4.5m sites · Top 10%
- In Germany#10,611of 184k sites · Top 10%
- Clothing, worldwide#23,006of 459,295 brands · Top 10%
- Clothing, Germany#413of 7,326 brands · Top 10%
33.2k
estimated visits in September
1 mo ▼ −13.4%4 mo ▼ −23.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Etam reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Etam holds 2.9 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Etam best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Etam's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Etam in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Etam ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Etam runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2022 (image, text, video).
Etam s'engageETAM13 Oct 2026image
Ready for fallETAM13 Oct 2026video
Ready for fallETAM13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026INVESTINT SAverified
Image ad21 Oct 2026INVESTINT SAverified
Text ad21 Oct 2026INVESTINT SAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Etam influencers
The creators who tag @etam on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @etam on Instagram, led by Chloe Paquet (32.5k followers, 2.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CChloe Paquet@chlopaquet · 🇫🇷 FR | Pro sports athletes Creator | 32.5k | 2.6% | 7 | Tagged @etam |
06 · Competitors according to Gravity
Etam competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Etam among Clothing brands. The closest is La Femme, then douxstore.com, Salinas, Closer Couture, Sabina, STIUUS.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| La Femmelafemmefashion.com | |||||||
| douxstore.comdouxstore.com | |||||||
| Salinassalinas-rio.com.br | |||||||
| Closer Coutureclosercouture.com | |||||||
| Sabinasabina.co.th | |||||||
| STIUUSstiuus.com |
07 · Company
Who is behind Etam?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Etam is an e-commerce brand, founded in 1916 according to LinkedIn. It employs about 2,998 people.
- Founded
- 1916, per LinkedIn
- Employees
- 2,998 on LinkedIn
- Own store
- etam.de · Salesforce_commerce
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Etam
What people ask Google about Etam.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Etam legit or a scam?
According to Gravity by Benchr, Etam is a brand: it sells on a Salesforce_commerce store, it employs 2,998 people on LinkedIn, it has 1,466,996 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is Etam known for?
Etam is a French lingerie brand that sells underwear collections, clothing, swimwear, accessories, and women's fashion. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Etam promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Etam advertises on Facebook and Instagram and on Google, where its offers often run. Check etam.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Etam?
Etam sells on its own website, etam.de, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Etam?
Gravity by Benchr records a company, founded in 1916 according to LinkedIn, with 2,998 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Etam doing well?
Not at the moment. Gravity by Benchr estimates about 33,200 visits to etam.de in September 2026, down 13% in a month and down 24% over three months. Etam ranks #413 of 7,326 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Etam use?
Gravity by Benchr identifies etam.de as a Salesforce_commerce store. It advertises through Meta and on Google since March 2022. Source: Gravity by Benchr platform and advertising records.
How much does Etam spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Etam on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, Etam ranks #413 of 7,326 by estimated traffic. Its closest competitors on the same market are La Femme, douxstore.com, Salinas, Closer Couture and Sabina. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Etam.