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  5. Eternal Light Co

Brand page · Clothing · United States

Eternal Light Co Top 1% worldwide Top 5% in the United States Top 1% in Clothing Top 1% in Clothing in the United States
eternallightco.com·🇺🇸 Dora, United States· Shopify·Since 2018

Eternal Light Co traffic, ads & competitors 289k visits a month, 143 active Meta ads, Gravity score 579.

Eternal Light Co — Eternal Light Co is a Christian family-owned brand that sells apparel and merchandise including t-shirts and seasonal collections. In September 2026 eternallightco.com drew an estimated 289k visits, down 7% on the month before. It ranks #494 of 97,158 Clothing brands in the United States and holds a 2.0 Trustpilot rating over 76 reviews.

eternallightco.com@officialeternallightco 32.5kYouTube 950FacebookTrustpilot 2.0Meta Ad Library 143

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
289k
−7% vs. August 2026
Instagram followers
32.5k
480 posts · @officialeternallightco
Trustpilot
2.0
76 reviews · 18 in 12 months
Meta ads
143
active
Products
91%
in stock · 16 collections
Rank in the United States
#494
of 97,158 in Clothing
LinkedIn
—
Data not available
Earned media value
€3.8
per month, Instagram

Gravity score

579/ 1000 · 9 of 10 indicators rated
Brand Power465
Momentum742
Performance531

Percentiles within 1441 peers: Clothing brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Eternal Light Co is a Christian family-owned brand that sells apparel and merchandise including t-shirts and seasonal collections.

01 · Traffic

Eternal Light Co website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Eternal Light Co drew an estimated 289k visits in September 2026, down 7% on the month before and up 68% over three months.

  • Worldwide#38,657of 4.5m sites · Top 1%
  • In United States#12,582of 1.2m sites · Top 5%
  • Clothing, worldwide#3,380of 459,295 brands · Top 1%
  • Clothing, United States#494of 97,158 brands · Top 1%
Monthly visitssource Sept 2026

289k

estimated visits in September

1 mo ▼ −6.5%4 mo ▲ +67.8%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Eternal Light Co reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Eternal Light Co holds 2.0 out of 5 on Trustpilot over 76 reviews, 18 of them in the last twelve months: 21% of customers give five stars and 70% one star. That volume places Eternal Light Co in the top 40% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotread 20 Oct 2026
2.0TrustScore · 76 reviews · 18 in 12 months
Top 40% review volume
5 ★21%
4 ★1%
3 ★3%
2 ★5%
1 ★70%

Men's Clothing Store Clothing Store Women's Clothing Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Eternal Light Co best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Eternal Light Co sells on Shopify, 91% of its catalogue in stock. The best seller is Mystery Shirt, at US$12.95, followed by Free Surprise Gift and Replacement Solar Batteries.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Gift Cards0%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing84%
Books4%
Decor2%
Memorial Ceremony Supplies2%
Party & Celebration1%

The dominant category places Eternal Light Co in its comparison group.

Prices and ratingsstore data
Average rating
4.78 / 5
Rated products
71% of the catalogue
In stock
91%
Upper price quartile
US$24.95
Currency
USD

05 · Influencers

Eternal Light Co influencers

The creators who tag @officialeternallightco on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @officialeternallightco on Instagram, led by April Marie Amore (13k followers, 0.2% engagement).

Influencersaccounts tagging @officialeternallightco · Instagram
AccountProfileFollowersEngagementTagsRelationship
AApril Marie Amore@cookedwithlove.tv · 🇺🇸 USFood cooking nutrition Creator13k0.2%1Tagged @officialeternallightco
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Eternal Light Co competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Eternal Light Co among Clothing brands in the United States. The closest is Elevated Faith, then GuidingCross, Blessed Choice, kerusso.com, Soultt, Sanctus Threads.

CompetitorsClothing · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Elevated Faithelevatedfaith.com
GuidingCrossguidingcross.com
Blessed Choiceblessedchoice.com.br
kerusso.comkerusso.com
Soulttsoultt.com
Sanctus Threadssanctusthreads.co
Competitors Gravity finds for Eternal Light Co. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Eternal Light Co with Elevated Faith

07 · Company

Who is behind Eternal Light Co?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Eternal Light Co is a company based in Dora, United States, on a domain registered in October 2018.

Legal entityGravity index, Nov 2026
Entity country
🇺🇸 United States · Dora
Domain registered
8 Oct 2018
Status
Operating
DistributionGravity index, Nov 2026
Own store
eternallightco.com · Shopify · USD
Catalogue
16 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Eternal Light Co

What people ask Google about Eternal Light Co.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Eternal Light Co a legit company?

According to Gravity by Benchr, Eternal Light Co is a brand based in Dora, United States: its website has existed since October 2018, it sells on a Shopify store, it has 32,452 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Eternal Light Co reviews

Customers rate Eternal Light Co 2.0 out of 5 on Trustpilot over 76 reviews, 18 of them in the last twelve months: 21% give five stars, 70% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Eternal Light Co sell?

Eternal Light Co is a Christian family-owned brand that sells apparel and merchandise including t-shirts and seasonal collections. Gravity by Benchr classifies it under Clothing, with Gift Cards making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Eternal Light Co expensive?

Eternal Light Co's best seller, Mystery Shirt, sells US$12.95 on eternallightco.com. 91% of the catalogue is in stock. Gravity does not track prices daily: check eternallightco.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Eternal Light Co promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Eternal Light Co advertises on Facebook and Instagram, where its offers often run. Check eternallightco.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Eternal Light Co?

Eternal Light Co sells on its own website, eternallightco.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Eternal Light Co?

Gravity by Benchr records a company based in Dora, United States, whose domain was registered in 2018. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Eternal Light Co doing well?

Yes. Gravity by Benchr estimates about 289,400 visits to eternallightco.com in September 2026, down 7% in a month and up 68% over three months. Eternal Light Co ranks #494 of 97,158 Clothing brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Eternal Light Co use?

Gravity by Benchr identifies eternallightco.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Eternal Light Co spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Eternal Light Co on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in the United States?

Among Clothing brands in the United States in the Gravity by Benchr index, Eternal Light Co ranks #494 of 97,158 by estimated traffic. Its closest competitors on the same market are Elevated Faith, GuidingCross, Blessed Choice, kerusso.com and Soultt. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Eternal Light Co.