Brand page · Outdoor Recreation · United States

e*thirteen Top 5% worldwide Top 10% in United States Top 5% in Outdoor Recreation Top 10% in Outdoor Recreation in United States
ethirteen.com·🇺🇸 Petaluma, United States· Shopify·Since 2005

e*thirteen: 44.5k visits a month, 14 active Meta ads, Gravity score 562.

e*thirteen — e*thirteen is a mountain bike components company that designs and engineers premium parts and components for off-road bicycles, including hubs, wheels, tires, and stems. In September 2026 ethirteen.com drew an estimated 44.5k visits, down 37% on the month before. It ranks #768 of 14,873 Outdoor Recreation brands in United States.

ethirteen.com@ethirteencomponents 130kYouTube 2.3kFacebookLinkedIn 535Trustpilot 3.9Meta Ad Library 14

Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
44.5k
−37% vs. August 2026
Instagram followers
130k
2,968 posts · @ethirteencomponents
Trustpilot
3.9
4 reviews · 1 in 12 months
Meta ads
14
active · on Google since 2023
Products
92%
in stock · 48 collections
Rank in United States
#768
of 14,873 in Outdoor Recreation
LinkedIn
535
followers · 31 employees
Earned media value
€123.2k
per month, Instagram

Gravity score

562/ 1000 · 10 of 10 indicators rated
Brand Power700
Momentum375
Performance613

Percentiles within 820 peers: Outdoor Recreation brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

e*thirteen is a mountain bike components company that designs and engineers premium parts and components for off-road bicycles, including hubs, wheels, tires, and stems.

01 · Traffic

How much traffic e*thirteen gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

e*thirteen drew an estimated 44.5k visits in September 2026, down 37% on the month before and down 35% over three months.

  • Worldwide#187,985of 4.5m sites · Top 5%
  • In United States#59,935of 1.2m sites · Top 10%
  • Outdoor Recreation, worldwide#4,143of 101,136 brands · Top 5%
  • Outdoor Recreation, United States#768of 14,873 brands · Top 10%
Monthly visitssource Sept 2026

44.5k

estimated visits in September

1 mo ▼ −37.4%4 mo ▼ −34.9%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
?

02 · Reviews

What customers say about e*thirteen.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

e*thirteen holds 3.9 out of 5 on Trustpilot over 4 reviews, 1 of them in the last twelve months: 75% of customers give five stars and 25% one star.

Trustpilotread 20 Oct 2026
3.9TrustScore · 4 reviews · 1 in 12 months
5 ★75%
4 ★0%
3 ★0%
2 ★0%
1 ★25%

Bicycle Wholesale Bicycle Store Bike Accessories Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What e*thirteen sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

e*thirteen sells on Shopify, 92% of its catalogue in stock. The best seller is Helix Race 3-Bolt Direct Mount Chainring for SRAM Cranks, at US$19.99–US$29.95, followed by Helix Race 12-Speed 9-50T Cassette for MTB, E-MTB and Base Composite MTB Flat Pedals.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cycling100%

Share of the catalogue by product family.

Activity mixdominant: Outdoor Recreation
Outdoor Recreation100%

The dominant category places e*thirteen in its comparison group.

Prices and ratingsstore data
Average rating
4.85 / 5
Rated products
46% of the catalogue
In stock
92%
Upper price quartile
US$247.45
Currency
USD

05 · Influencers

Who talks about e*thirteen.

The creators who tag @ethirteencomponents on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @ethirteencomponents on Instagram, led by Hugo Frixtalon (45.2k followers, 10.6% engagement).

Influencersaccounts tagging @ethirteencomponents · Instagram
AccountProfileFollowersEngagementTagsRelationship
HHugo Frixtalon@frix.frix · 🇫🇷 FRFitness sport bodybuilding Creator45.2k10.6%10Tagged @ethirteencomponents
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who e*thirteen competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for e*thirteen among Outdoor Recreation brands in United States. The closest is WHEELTOP, then GLERC BIKES, Kent International, Tern Bicycles, Happy EBikes, Vittoria.

CompetitorsOutdoor Recreation · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
WHEELTOPwheeltop.com
GLERC BIKESglercbikes.com
Kent Internationalkent.bike
Tern Bicyclesstore.ternbicycles.com
Happy EBikeshappyebikes.com
Vittoriavittoria.com
Competitors Gravity finds for e*thirteen. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare e*thirteen with WHEELTOP

07 · Company

The company behind e*thirteen.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

e*thirteen is a company based in Petaluma, United States, founded in 2001 according to LinkedIn, on a domain registered in March 2005. It employs about 31 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Petaluma
Founded
2001, per LinkedIn
Domain registered
14 Mar 2005
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
31 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
ethirteen.com · Shopify · USD
Catalogue
48 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about e*thirteen

What people ask Google about e*thirteen.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is e*thirteen legit?

According to Gravity by Benchr, e*thirteen is a brand based in Petaluma, United States: its website has existed since March 2005, it sells on a Shopify store, it employs 31 people on LinkedIn, it has 129,962 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is e*thirteen known for?

e*thirteen is a mountain bike components company that designs and engineers premium parts and components for off-road bicycles, including hubs, wheels, tires, and stems. Gravity by Benchr classifies it under Outdoor Recreation, with Cycling making up 100% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is e*thirteen expensive?

e*thirteen's best seller, Helix Race 3-Bolt Direct Mount Chainring for SRAM Cranks, sells from US$19.99 to US$29.95 on ethirteen.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check ethirteen.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

e*thirteen promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: e*thirteen advertises on Facebook and Instagram and on Google, where its offers often run. Check ethirteen.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy e*thirteen?

e*thirteen sells on its own website, ethirteen.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind e*thirteen?

Gravity by Benchr records a company based in Petaluma, United States, founded in 2001 according to LinkedIn, on a domain registered in 2005, with 31 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is e*thirteen growing?

Not at the moment. Gravity by Benchr estimates about 44,500 visits to ethirteen.com in September 2026, down 37% in a month and down 35% over three months. e*thirteen ranks #768 of 14,873 Outdoor Recreation brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does e*thirteen use?

Gravity by Benchr identifies ethirteen.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

What is e*thirteen's ad budget?

Gravity by Benchr does not publish a spend figure for e*thirteen on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Outdoor Recreation brands in United States?

Among Outdoor Recreation brands in United States in the Gravity by Benchr index, e*thirteen ranks #768 of 14,873 by estimated traffic. Its closest competitors on the same market are WHEELTOP, GLERC BIKES, Kent International, Tern Bicycles and Happy EBikes. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with e*thirteen.