Brand page · Cosmetic & Toiletry Bags · Australia
ETOILE traffic, ads & competitors 102k visits a month, 158 active Meta ads.
ETOILE — ETOILE is a brand that creates beauty accessories including makeup bags, cosmetic cases, acrylic makeup organizers, storage solutions, and makeup mirrors for beauty enthusiasts and professionals. In September 2026 etoile.com drew an estimated 102k visits, down 39% on the month before. It ranks #10 of 699 Cosmetic & Toiletry Bags brands in Australia and holds a 2.4 Trustpilot rating over 18 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
ETOILE is a brand that creates beauty accessories including makeup bags, cosmetic cases, acrylic makeup organizers, storage solutions, and makeup mirrors for beauty enthusiasts and professionals.
01 · Traffic
ETOILE website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ETOILE drew an estimated 102k visits in September 2026, down 39% on the month before and down 22% over three months.
- Worldwide#92,222of 4.5m sites · Top 5%
- In United States#30,212of 1.2m sites · Top 5%
- Cosmetic & Toiletry Bags, worldwide#32of 2,232 brands · Top 5%
- Cosmetic & Toiletry Bags, United States#10of 699 brands · Top 5%
102k
estimated visits in September
1 mo ▼ −39.4%4 mo ▼ −22.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
ETOILE reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ETOILE holds 2.4 out of 5 on Trustpilot over 18 reviews, 12 of them in the last twelve months: 28% of customers give five stars and 72% one star. That volume places ETOILE in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Beauty Product Supplier Fashion Accessories Store Cosmetics Store Beauty Supply Store Shoe Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
ETOILE best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
ETOILE sells on Shopify, 100% of its catalogue in stock. The best seller is Personalisation Charge, at A$12.00, followed by Duo Vanity Case and Vanity Case.
#1Personalisation ChargeETOILEA$12.00In stock
#2Duo Vanity CaseETOILEA$120.00In stock
#3Vanity CaseETOILEA$100.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places ETOILE in its comparison group.
- Average rating
- 4.85 / 5
- Rated products
- 86% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$111.58
- Currency
- AUD
04 · Ads
ETOILE ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ETOILE runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2022 (image, text).
The Signature Artist KitEtoile8 Oct 2026video
Built For Every Kind Of RoutineEtoile7 Oct 2026video
Introducing: ÉTOILE PROEtoile6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026ETOILE COLLECTIVE USA, INCverified
Image ad19 Oct 2026ETOILE COLLECTIVE USA, INCverified
Text ad19 Oct 2026ETOILE COLLECTIVE USA, INCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
ETOILE influencers
The creators who tag @etoile on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @etoile on Instagram, led by karyna ˖ ࣪⊹ (54.5k followers, 2.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| kkaryna ˖ ࣪⊹@karyrommm · 🇰🇷 KR | Beauty cosmetics skincare Creator | 54.5k | 2.3% | 3 | Tagged @etoile |
06 · Competitors according to Gravity
ETOILE competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ETOILE among Cosmetic & Toiletry Bags brands in Australia. The closest is ESTETIKA, then The Case Lane, Mindful Marlo, Tu & kit, Astala Luna, vaskaa.com.au.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ESTETIKAestetika.com.au | |||||||
| The Case Lanethecaselane.com | |||||||
| Mindful Marlomindfulmarlo.com.au | |||||||
| Tu & kittuandkit.com.au | |||||||
| Astala Lunaastalaluna.com.au | |||||||
| vaskaa.com.auvaskaa.com.au |
07 · Company
Who is behind ETOILE?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ETOILE is a company based in Melbourne, Australia, on a domain registered in May 1998. It employs about 6 people.
- Entity country
- 🇦🇺 Australia · Melbourne
- Domain registered
- 30 May 1998
- Employees
- 6 on LinkedIn
- Own store
- etoile.com · Shopify · AUD
- Catalogue
- 99 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ETOILE
What people ask Google about ETOILE.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ETOILE legit or a scam?
According to Gravity by Benchr, ETOILE is a brand based in Melbourne, Australia: its website has existed since May 1998, it sells on a Shopify store, it employs 6 people on LinkedIn, it has 267,042 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
ETOILE reviews
Customers rate ETOILE 2.4 out of 5 on Trustpilot over 18 reviews, 12 of them in the last twelve months: 28% give five stars, 72% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does ETOILE sell?
ETOILE is a brand that creates beauty accessories including makeup bags, cosmetic cases, acrylic makeup organizers, storage solutions, and makeup mirrors for beauty enthusiasts and professionals. Gravity by Benchr classifies it under Cosmetic & Toiletry Bags, with Cosmetic & Toiletry Bags making up 29% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
ETOILE prices: how much is it?
ETOILE's best seller, Personalisation Charge, sells A$12.00 on etoile.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check etoile.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does ETOILE have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: ETOILE advertises on Facebook and Instagram and on Google, where its offers often run. Check etoile.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy ETOILE?
ETOILE sells on its own website, etoile.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind ETOILE?
Gravity by Benchr records a company based in Melbourne, Australia, whose domain was registered in 1998, with 6 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is ETOILE growing?
Not at the moment. Gravity by Benchr estimates about 102,000 visits to etoile.com in September 2026, down 39% in a month and down 22% over three months. ETOILE ranks #10 of 699 Cosmetic & Toiletry Bags brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does ETOILE use?
Gravity by Benchr identifies etoile.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since June 2022. Source: Gravity by Benchr platform and advertising records.
How much does ETOILE spend on Meta ads?
Gravity by Benchr does not publish a spend figure for ETOILE on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Cosmetic & Toiletry Bags brands in Australia?
Among Cosmetic & Toiletry Bags brands in Australia in the Gravity by Benchr index, ETOILE ranks #10 of 699 by estimated traffic. Its closest competitors on the same market are ESTETIKA, The Case Lane, Mindful Marlo, Tu & kit and Astala Luna. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ETOILE.