Brand page · Games · United States

Exploding Kittens Top 1% worldwide Top 1% in United States Top 1% in Games Top 1% in Games in United States
explodingkittens.com·🇺🇸 Los Angeles, United States· Shopify·Since 2014

Exploding Kittens: 416k visits a month, 47 active Meta ads, Gravity score 768.

Exploding Kittens — Exploding Kittens is a game and entertainment company that creates party card games, puzzles, greeting cards and other fun games for people to connect and play together. In September 2026 explodingkittens.com drew an estimated 416k visits, down 16% on the month before. It ranks #2 of 3,092 Games brands in United States and holds a 3.1 Trustpilot rating over 14 reviews.

explodingkittens.com@gameofkittens 215kYouTube 154kFacebookLinkedIn 10.4kTrustpilot 3.1Meta Ad Library 47

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
416k
−16% vs. August 2026
Instagram followers
215k
1,811 posts · @gameofkittens
Trustpilot
3.1
14 reviews · 1 in 12 months
Meta ads
47
active
Products
54%
in stock · 59 collections
Rank in United States
#2
of 3,092 in Games
LinkedIn
10.4k
followers · 67 employees
Earned media value
€6.7k
per month, Instagram

Gravity score

768/ 1000 · 10 of 10 indicators rated
Brand Power704
Momentum866
Performance735

Percentiles within 56 peers: Games brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Exploding Kittens is a game and entertainment company that creates party card games, puzzles, greeting cards and other fun games for people to connect and play together.

01 · Traffic

How much traffic Exploding Kittens gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Exploding Kittens drew an estimated 416k visits in September 2026, down 16% on the month before and up 26% over three months.

  • Worldwide#28,812of 4.5m sites · Top 1%
  • In United States#9,386of 1.2m sites · Top 1%
  • Games, worldwide#35of 13,383 brands · Top 1%
  • Games, United States#2of 3,092 brands · Top 1%
Monthly visitssource Sept 2026

416k

estimated visits in September

1 mo ▼ −16.1%4 mo ▲ +25.7%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Exploding Kittens.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Exploding Kittens holds 3.1 out of 5 on Trustpilot over 14 reviews, 1 of them in the last twelve months: 57% of customers give five stars and 29% one star.

Trustpilotread 21 Oct 2026
3.1TrustScore · 14 reviews · 1 in 12 months
5 ★57%
4 ★0%
3 ★14%
2 ★0%
1 ★29%

Toy Store Game Store Toy and Game Manufacturer Children's Party Service Gaming service Provider

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Exploding Kittens sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Exploding Kittens sells on Shopify, 54% of its catalogue in stock. The best seller is Poetry for Neanderthals Card Game, at US$19.99, followed by A Little Wordy and Streaking Kittens: Expansion.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Card Games48%
Gift Giving31%
Bundles4%
Games4%

Share of the catalogue by product family.

Activity mixdominant: Games
Games56%
Party & Celebration32%
Puzzles7%
Bundles4%
Clothing1%

The dominant category places Exploding Kittens in its comparison group.

Prices and ratingsstore data
Average rating
4.77 / 5
Rated products
79% of the catalogue
In stock
54%
Upper price quartile
US$19.99
Currency
USD

05 · Influencers

Who talks about Exploding Kittens.

The creators who tag @gameofkittens on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @gameofkittens on Instagram, led by Inventor of Bop It (62.7k followers, 0.2% engagement).

Influencersaccounts tagging @gameofkittens · Instagram
AccountProfileFollowersEngagementTagsRelationship
IInventor of Bop It@bopitinventor · 🇺🇸 USParenting family Creator62.7k0.2%2Tagged @gameofkittens
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Exploding Kittens competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Exploding Kittens among Games brands in United States. The closest is Tales.com, then Mad Party Games, Cards Against Humanity, The Pandemonium Institute, koreaboardgames.com, Good Games.

CompetitorsGames · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Tales.comtales.com
Mad Party Gamesmadpartygames.com
Cards Against Humanitycardsagainsthumanity.com
The Pandemonium Institutebloodontheclocktower.com
koreaboardgames.comkoreaboardgames.com
Good Gamesgoodgames.com.au
Competitors Gravity finds for Exploding Kittens. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Exploding Kittens with Tales.com

07 · Company

The company behind Exploding Kittens.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Exploding Kittens is a company based in Los Angeles, United States, on a domain registered in November 2014. It employs about 67 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Los Angeles
Founded
Data not available
Domain registered
5 Nov 2014
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
67 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
explodingkittens.com · Shopify · USD
Catalogue
59 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Exploding Kittens

What people ask Google about Exploding Kittens.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Exploding Kittens legit?

According to Gravity by Benchr, Exploding Kittens is a brand based in Los Angeles, United States: its website has existed since November 2014, it sells on a Shopify store, it employs 67 people on LinkedIn, it has 214,810 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Exploding Kittens?

Customers rate Exploding Kittens 3.1 out of 5 on Trustpilot over 14 reviews, 1 of them in the last twelve months: 57% give five stars, 29% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Exploding Kittens known for?

Exploding Kittens is a game and entertainment company that creates party card games, puzzles, greeting cards and other fun games for people to connect and play together. Gravity by Benchr classifies it under Games, with Card Games making up 48% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Exploding Kittens cost?

Exploding Kittens' best seller, Poetry for Neanderthals Card Game, sells US$19.99 on explodingkittens.com. 54% of the catalogue is in stock. Gravity does not track prices daily: check explodingkittens.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Exploding Kittens have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Exploding Kittens advertises on Facebook and Instagram, where its offers often run. Check explodingkittens.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Exploding Kittens?

Exploding Kittens sells on its own website, explodingkittens.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Exploding Kittens?

Gravity by Benchr records a company based in Los Angeles, United States, whose domain was registered in 2014, with 67 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Exploding Kittens growing?

Yes. Gravity by Benchr estimates about 415,700 visits to explodingkittens.com in September 2026, down 16% in a month and up 26% over three months. Exploding Kittens ranks #2 of 3,092 Games brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Exploding Kittens use?

Gravity by Benchr identifies explodingkittens.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Exploding Kittens spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Exploding Kittens on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Games brands in United States?

Among Games brands in United States in the Gravity by Benchr index, Exploding Kittens ranks #2 of 3,092 by estimated traffic. Its closest competitors on the same market are Tales.com, Mad Party Games, Cards Against Humanity, The Pandemonium Institute and koreaboardgames.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Exploding Kittens.