Brand page · Shoes · Sweden
EYTYS traffic, ads & competitors 55.3k visits a month, 68 active Meta ads, Gravity score 593.
EYTYS — EYTYS is an independent footwear brand that creates unisex collections including sneakers, boots, and sartorial footwear by refining and elevating classics to fit contemporary contexts. In September 2026 eytys.com drew an estimated 55.3k visits, down 14% on the month before. It ranks #478 of 6,771 Shoes brands in Sweden and holds a 4.1 Trustpilot rating over 62 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 14 peers: Shoes brands in Sweden with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
EYTYS is an independent footwear brand that creates unisex collections including sneakers, boots, and sartorial footwear by refining and elevating classics to fit contemporary contexts.
01 · Traffic
EYTYS website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
EYTYS drew an estimated 55.3k visits in September 2026, down 14% on the month before and down 26% over three months.
- Worldwide#155,948of 4.5m sites · Top 5%
- In United States#50,214of 1.2m sites · Top 5%
- Shoes, worldwide#3,238of 46,962 brands · Top 10%
- Shoes, United States#478of 6,771 brands · Top 10%
55.3k
estimated visits in September
1 mo ▼ −13.5%4 mo ▼ −26.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
EYTYS reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
EYTYS holds 4.1 out of 5 on Trustpilot over 62 reviews, 10 of them in the last twelve months: 29% of customers give five stars and 55% one star. That volume places EYTYS in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%.
Shopping & Fashion
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
EYTYS best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
EYTYS sells on Shopify, 100% of its catalogue in stock. The best seller is Doja Slip-On Black Suede, at SEK 2,200.00, followed by Anthem Off-White Canvas and Angel Black Leather.
#1Doja Slip-On Black SuedeEYTYSSEK 2,200.00In stock
#2Anthem Off-White CanvasEYTYSSEK 2,000.00In stock
#3Angel Black LeatherEYTYSSEK 3,000.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places EYTYS in its comparison group.
- Average rating
- 4.74 / 5
- Rated products
- 43% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$429.70
- Currency
- SEK
04 · Ads
EYTYS ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
EYTYS runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since June 2025 (image).
Meet fall in new sneakersEYTYS13 Oct 2026image
Meet fall in new sneakersEYTYS12 Oct 2026image
EYTYS Doja Lace-Up Leather Sneaker BlackEYTYS12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
EYTYS influencers
The creators who tag @eytys on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @eytys on Instagram, led by だー (24k followers, 2.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| だだー@daaa.grm · 🇯🇵 JP | Fashion style luxury Creator | 24k | 2.5% | 7 | Tagged @eytys |
06 · Competitors according to Gravity
EYTYS competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for EYTYS among Shoes brands in Sweden. The closest is UMBERTO LUCE, then DLS-, Cole Haan, wayart.it, Fluchos Oficial, Cole Haan Colombia.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| UMBERTO LUCEumbertoluce.com | |||||||
| DLS-dls.it | |||||||
| Cole Haancolehaan.co.za | |||||||
| wayart.itwayart.it | |||||||
| Fluchos Oficialfluchos.fr | |||||||
| Cole Haan Colombiacolehaan.com.co |
07 · Company
Who is behind EYTYS?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
EYTYS is a company based in Stockholm, Sweden, founded in 2013 according to LinkedIn, on a domain registered in August 2012. It employs about 10 people.
- Entity country
- 🇸🇪 Sweden · Stockholm
- Founded
- 2013, per LinkedIn
- Domain registered
- 23 Aug 2012
- Status
- Operating
- Employees
- 10 on LinkedIn
- Own store
- eytys.com · Shopify · SEK
- Catalogue
- 58 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about EYTYS
What people ask Google about EYTYS.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is EYTYS legit or a scam?
According to Gravity by Benchr, EYTYS is a brand based in Stockholm, Sweden: its website has existed since August 2012, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 344,280 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
EYTYS reviews: is it worth it?
Customers rate EYTYS 4.1 out of 5 on Trustpilot over 62 reviews, 10 of them in the last twelve months: 29% give five stars, 55% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is EYTYS?
EYTYS is an independent footwear brand that creates unisex collections including sneakers, boots, and sartorial footwear by refining and elevating classics to fit contemporary contexts. Gravity by Benchr classifies it under Shoes, with Sneakers making up 51% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is EYTYS expensive?
EYTYS' best seller, Doja Slip-On Black Suede, sells SEK 2,200.00 on eytys.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check eytys.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
EYTYS promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: EYTYS advertises on Facebook and Instagram and on Google, where its offers often run. Check eytys.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy EYTYS?
EYTYS sells on its own website, eytys.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind EYTYS?
Gravity by Benchr records a company based in Stockholm, Sweden, founded in 2013 according to LinkedIn, on a domain registered in 2012, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is EYTYS doing well?
Not at the moment. Gravity by Benchr estimates about 55,300 visits to eytys.com in September 2026, down 14% in a month and down 26% over three months. EYTYS ranks #478 of 6,771 Shoes brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does EYTYS use?
Gravity by Benchr identifies eytys.com as a Shopify store (standard plan, not Shopify Plus), selling in SEK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is EYTYS' ad budget?
Gravity by Benchr does not publish a spend figure for EYTYS on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in Sweden?
Among Shoes brands in Sweden in the Gravity by Benchr index, EYTYS ranks #478 of 6,771 by estimated traffic. Its closest competitors on the same market are UMBERTO LUCE, DLS-, Cole Haan, wayart.it and Fluchos Oficial. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with EYTYS.