Brand page · Kitchen & Dining · United States
ezpz traffic, ads & competitors 54.6k visits a month, 30 active Meta ads, Gravity score 642.
ezpz — ezpz is a baby and toddler feeding products company that offers silicone mats, cups, utensils, and sensory tools designed to support baby-led weaning, starting solids, and self-feeding milestones. In September 2026 ezpzfun.com drew an estimated 54.6k visits, down 7% on the month before. It ranks #575 of 25,135 Kitchen & Dining brands in the United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 728 peers: Kitchen & Dining brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
ezpz is a baby and toddler feeding products company that offers silicone mats, cups, utensils, and sensory tools designed to support baby-led weaning, starting solids, and self-feeding milestones.
01 · Traffic
ezpz website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ezpz drew an estimated 54.6k visits in September 2026, down 7% on the month before and up 37% over three months.
- Worldwide#157,662of 4.5m sites · Top 5%
- In United States#50,737of 1.2m sites · Top 5%
- Kitchen & Dining, worldwide#3,977of 145,612 brands · Top 5%
- Kitchen & Dining, United States#575of 25,135 brands · Top 5%
54.6k
estimated visits in September
1 mo ▼ −6.9%4 mo ▲ +37.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
ezpz reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ezpz holds 3.2 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 50% of customers give five stars and 50% one star.
Baby Store Children's Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
ezpz best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
ezpz sells on Shopify, 93% of its catalogue in stock. The best seller is Mini Cup + Straw Training System, at US$17.49, followed by First Foods Set and Mini Mat.
#1Mini Cup + Straw Training SystemezpzUS$17.49In stock
#2First Foods SetezpzUS$37.49In stock
#3Mini MatezpzUS$22.49In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places ezpz in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 97% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$46.25
- Currency
- USD
04 · Ads
ezpz ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ezpz runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2024 (image, text).
Worried about choking?ezpz4 Oct 2026video
Safer First Bites 🍌ezpz29 Sept 2026image
Stressed About Starting Solids? 👀ezpz29 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026EAZY-PZ LLCverified
Text ad20 Oct 2026EAZY-PZ LLCverified
Text ad20 Oct 2026EAZY-PZ LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
ezpz influencers
The creators who tag @ezpzfun on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ezpzfun on Instagram, led by Dawn Winkelmann (37.3k followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDawn Winkelmann@msdawnslp · 🇺🇸 US | Parenting family Creator | 37.3k | 1.2% | 2 | Tagged @ezpzfun |
06 · Competitors according to Gravity
ezpz competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ezpz among Kitchen & Dining brands in the United States. The closest is Elk and Friends, then Tots Ground, WeeSprout, Bumkins, EKOBO, Mason Bottle.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Elk and Friendselkandfriends.com | |||||||
| Tots Groundtotsground.com | |||||||
| WeeSproutweesprout.com | |||||||
| Bumkinsbumkins.com | |||||||
| EKOBOekobo.co | |||||||
| Mason Bottlemasonbottle.com |
07 · Company
Who is behind ezpz?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ezpz is a company based in Parker, United States, founded in 2014 according to LinkedIn, on a domain registered in August 2014. It employs about 64 people.
- Entity country
- 🇺🇸 United States · Parker
- Founded
- 2014, per LinkedIn
- Domain registered
- 13 Aug 2014
- Status
- Operating
- Employees
- 64 on LinkedIn
- Own store
- ezpzfun.com · Shopify · USD
- Catalogue
- 93 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ezpz
What people ask Google about ezpz.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ezpz a legit company?
According to Gravity by Benchr, ezpz is a brand based in Parker, United States: its website has existed since August 2014, it sells on a Shopify store, it employs 64 people on LinkedIn, it has 272,278 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is ezpz?
ezpz is a baby and toddler feeding products company that offers silicone mats, cups, utensils, and sensory tools designed to support baby-led weaning, starting solids, and self-feeding milestones. Gravity by Benchr classifies it under Kitchen & Dining, with Tableware making up 26% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
ezpz prices: how much is it?
ezpz's best seller, Mini Cup + Straw Training System, sells US$17.49 on ezpzfun.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check ezpzfun.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does ezpz have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: ezpz advertises on Facebook and Instagram and on Google, where its offers often run. Check ezpzfun.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy ezpz?
ezpz sells on its own website, ezpzfun.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns ezpz?
Gravity by Benchr records a company based in Parker, United States, founded in 2014 according to LinkedIn, on a domain registered in 2014, with 64 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is ezpz doing well?
Yes. Gravity by Benchr estimates about 54,600 visits to ezpzfun.com in September 2026, down 7% in a month and up 37% over three months. ezpz ranks #575 of 25,135 Kitchen & Dining brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does ezpz use?
Gravity by Benchr identifies ezpzfun.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is ezpz's ad budget?
Gravity by Benchr does not publish a spend figure for ezpz on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in the United States?
Among Kitchen & Dining brands in the United States in the Gravity by Benchr index, ezpz ranks #575 of 25,135 by estimated traffic. Its closest competitors on the same market are Elk and Friends, Tots Ground, WeeSprout, Bumkins and EKOBO. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ezpz.