Brand page · Kitchen & Dining · Canada
Fable traffic, ads & competitors 161k visits a month, 72 active Meta ads, Gravity score 704.
Fable — Fable is a lifestyle brand offering sustainably crafted artisan homeware including dinnerware, drinkware, rugs, and home decor that elevates everyday moments at home. In September 2026 fable.com drew an estimated 161k visits, down 10% on the month before. It ranks #191 of 25,135 Kitchen & Dining brands in Canada and holds a 4.0 Trustpilot rating over 122 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 31 peers: Kitchen & Dining brands in Canada with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Fable is a lifestyle brand offering sustainably crafted artisan homeware including dinnerware, drinkware, rugs, and home decor that elevates everyday moments at home.
01 · Traffic
Fable website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fable drew an estimated 161k visits in September 2026, down 10% on the month before and up 38% over three months.
- Worldwide#57,826of 4.5m sites · Top 5%
- In United States#19,017of 1.2m sites · Top 5%
- Kitchen & Dining, worldwide#1,386of 145,612 brands · Top 1%
- Kitchen & Dining, United States#191of 25,135 brands · Top 1%
161k
estimated visits in September
1 mo ▼ −9.5%4 mo ▲ +38.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Fable reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fable holds 4.0 out of 5 on Trustpilot over 122 reviews, 114 of them in the last twelve months: 63% of customers give five stars and 20% one star. That volume places Fable in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Countertop Store Kitchen Supply Store Decoration and Interior Design Store Home Goods Store Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Fable best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Fable sells on Shopify, 94% of its catalogue in stock. The best seller is Dinner Plates, at CA$109.00, followed by Salad Plates and Pasta Bowls.
#1Dinner PlatesFableCA$109.00In stock
#2Salad PlatesFableCA$99.00In stock
#3Pasta BowlsFableCA$109.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Fable in its comparison group.
- Average rating
- 4.93 / 5
- Rated products
- 82% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$94.66
- Currency
- CAD
04 · Ads
Fable ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fable runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since February 2023 (image, text, video).
Now Back In StockFable Home12 Oct 2026video
Drop-Tested GlasswareFable Home12 Oct 2026video
Wool Rugs, Made WashableFable Home12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Fable Home Goods Inc.verified
Text ad20 Oct 2026Fable Home Goods Inc.verified
Text ad20 Oct 2026Fable Home Goods Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Fable influencers
The creators who tag @fablehome on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fablehome on Instagram, led by Shey Nascimento Hutzler (388k followers, 3.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SShey Nascimento Hutzler@shey.hutzler · 🇺🇸 US | Food cooking nutrition Creator | 388k | 3.1% | 5 | Tagged @fablehome |
06 · Competitors according to Gravity
Fable competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fable among Kitchen & Dining brands in Canada. The closest is Mikasa, then noritakechina.com, Villeroy & Boch, dajar.pl, Vigneto, Ponto da Porcelana.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mikasamikasa.com | |||||||
| noritakechina.comnoritakechina.com | |||||||
| Villeroy & Bochvilleroy-boch.com | |||||||
| dajar.pldajar.pl | |||||||
| Vignetovigneto.in | |||||||
| Ponto da Porcelanapontodaporcelana.com.br |
07 · Company
Who is behind Fable?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fable is a company based in Vancouver, Canada, founded in 2019 according to LinkedIn, on a domain registered in July 1995. It employs about 34 people and is listed at seed stage.
- Entity country
- 🇨🇦 Canada · Vancouver
- Founded
- 2019, per LinkedIn
- Domain registered
- 30 Jul 1995
- Status
- Operating
- Employees
- 34 on LinkedIn
- Funding stage
- Seed · last deal: seed
- Own store
- fable.com · Shopify · CAD
- Catalogue
- 91 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fable
What people ask Google about Fable.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fable legit or a scam?
According to Gravity by Benchr, Fable is a brand based in Vancouver, Canada: its website has existed since July 1995, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 34 people on LinkedIn, it has 267,505 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Fable?
Customers rate Fable 4.0 out of 5 on Trustpilot over 122 reviews, 114 of them in the last twelve months: 63% give five stars, 20% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Fable?
Fable is a lifestyle brand offering sustainably crafted artisan homeware including dinnerware, drinkware, rugs, and home decor that elevates everyday moments at home. Gravity by Benchr classifies it under Kitchen & Dining, with Tableware making up 72% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Fable expensive?
Fable's best seller, Dinner Plates, sells CA$109.00 on fable.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check fable.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Fable have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Fable advertises on Facebook and Instagram and on Google, where its offers often run. Check fable.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Fable?
Fable sells on its own website, fable.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Fable?
Gravity by Benchr records a company based in Vancouver, Canada, founded in 2019 according to LinkedIn, on a domain registered in 1995, with 34 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Fable growing?
Yes. Gravity by Benchr estimates about 160,700 visits to fable.com in September 2026, down 10% in a month and up 38% over three months. Fable ranks #191 of 25,135 Kitchen & Dining brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Fable use?
Gravity by Benchr identifies fable.com as a Shopify store (standard plan, not Shopify Plus), selling in CAD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Fable spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Fable on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in Canada?
Among Kitchen & Dining brands in Canada in the Gravity by Benchr index, Fable ranks #191 of 25,135 by estimated traffic. Its closest competitors on the same market are Mikasa, noritakechina.com, Villeroy & Boch, dajar.pl and Vigneto. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fable.