Brand page · Clothing · United States
Fair Indigo: 146K visits a month, 45 active Meta ads, Gravity score 596.
Fair Indigo — Fair Indigo is a clothing brand that sells organic cotton tees and sustainable clothing, all ethically made by workers who are paid fairly. In September 2026 fairindigo.com drew an estimated 146K visits, down 3% on the month before. It ranks #1,044 of 97,158 Clothing brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Fair Indigo is a clothing brand that sells organic cotton tees and sustainable clothing, all ethically made by workers who are paid fairly.
01 · Traffic
How much traffic Fair Indigo gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fair Indigo drew an estimated 146K visits in September 2026, down 3% on the month before and up 3% over three months.
- Worldwide#68,141of 4.5M sites · Top 5%
- In United States#22,443of 1.2M sites · Top 5%
- Clothing, worldwide#6,353of 459,295 brands · Top 5%
- Clothing, United States#1,044of 97,158 brands · Top 5%
146K
estimated visits in September
1 mo ▼ −3.4%4 mo ▲ +2.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Fair Indigo.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fair Indigo holds 3.8 out of 5 on Trustpilot over 2 reviews, 2 of them in the last twelve months: 100% of customers give five stars and 0% one star.
Clothing Store Children's Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Fair Indigo sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Fair Indigo sells on Shopify, 81% of its catalogue in stock. The best seller is Women's Organic Cotton Scoop Neck Tee, at US$39.90, followed by Women's Organic 100% Cotton Leggings and Donation to FI Foundation.
#1Women's Organic Cotton Scoop Neck TeeFair IndigoUS$39.90In stock
#2Women's Organic 100% Cotton LeggingsFair IndigoUS$49.90In stock
#3Donation to FI FoundationFair IndigoUS$5.00–US$100.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Fair Indigo in its comparison group.
- Average rating
- 4.76 / 5
- Rated products
- 84% of the catalogue
- In stock
- 81%
- Upper price quartile
- US$69.90
- Currency
- USD
04 · Ads
What Fair Indigo is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fair Indigo runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2023 (image, text, video).
Upgrade Your WardrobeFair Indigo6 Oct 2026image
Womens Organic Cotton DressesFair Indigo2 Oct 2026image
Womens Organic Cotton SweatersFair Indigo1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Robert Paul Behnkeverified
Image ad21 Oct 2026Robert Paul Behnkeverified
Text ad21 Oct 2026Robert Paul Behnkeverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Fair Indigo.
The creators who tag @fairindigo on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fairindigo on Instagram, led by Good On You: sustainability ratings (239K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGood On You: sustainability ratings@goodonyou_app · 🇺🇸 US | Fashion style luxury Creator | 239K | 0.1% | 2 | Tagged @fairindigo |
06 · Competitors according to Gravity
Who Fair Indigo competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fair Indigo among Clothing brands in United States. The closest is Pact, then Baukjen, Colorful Standard, Kowtow Australia, 7thEarthStudios, ARMEDANGELS.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Pactwearpact.com | |||||||
| Baukjenbaukjen.com | |||||||
| Colorful Standardcolorfulstandard.com | |||||||
| Kowtow Australiaau.kowtowclothing.com | |||||||
| 7thEarthStudios7thearthstudios.com | |||||||
| ARMEDANGELSarmedangels.com |
07 · Company
The company behind Fair Indigo.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fair Indigo is a company based in MADISON, United States, founded in 2005 according to LinkedIn, on a domain registered in October 2005. It employs about 8 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · MADISON
- Founded
- 2005, per LinkedIn
- Domain registered
- 15 Oct 2005
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- fairindigo.com · Shopify · USD
- Catalogue
- 60 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fair Indigo
What people ask Google about Fair Indigo.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fair Indigo legit?
According to Gravity by Benchr, Fair Indigo is a brand based in MADISON, United States: its website has existed since October 2005, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 10,131 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Fair Indigo known for?
Fair Indigo is a clothing brand that sells organic cotton tees and sustainable clothing, all ethically made by workers who are paid fairly. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 61% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Fair Indigo prices: how much is it?
Fair Indigo's best seller, Women's Organic Cotton Scoop Neck Tee, sells US$39.90 on fairindigo.com. 81% of the catalogue is in stock. Gravity does not track prices daily: check fairindigo.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Fair Indigo have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Fair Indigo advertises on Facebook and Instagram and on Google, where its offers often run. Check fairindigo.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Fair Indigo?
Fair Indigo sells on its own website, fairindigo.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Fair Indigo?
Gravity by Benchr records a company based in MADISON, United States, founded in 2005 according to LinkedIn, on a domain registered in 2005, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Fair Indigo doing well?
Yes. Gravity by Benchr estimates about 146,300 visits to fairindigo.com in September 2026, down 3% in a month and up 3% over three months. Fair Indigo ranks #1,044 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Fair Indigo use?
Gravity by Benchr identifies fairindigo.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since June 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Fair Indigo's ad budget?
Gravity by Benchr does not publish a spend figure for Fair Indigo on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Fair Indigo ranks #1,044 of 97,158 by estimated traffic. Its closest competitors on the same market are Pact, Baukjen, Colorful Standard, Kowtow Australia, 7thEarthStudios. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fair Indigo.