Brand page · Health Care · Germany
Fairment traffic, ads & competitors 188k visits a month, 142 active Meta ads, Gravity score 631.
Fairment — Fairment is a German company that specializes in natural health products for gut health, including supplements, fermented foods, and DIY kits for making kombucha, yogurt, and sourdough. In September 2026 fairment.de drew an estimated 188k visits, down 8% on the month before. It ranks #26 of 1,792 Health Care brands in Germany and holds a 4.5 Trustpilot rating over 1,685 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 61 peers: Health Care brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Fairment is a German company that specializes in natural health products for gut health, including supplements, fermented foods, and DIY kits for making kombucha, yogurt, and sourdough.
01 · Traffic
Fairment website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fairment drew an estimated 188k visits in September 2026, down 8% on the month before and down 33% over three months.
- Worldwide#55,160of 4.5m sites · Top 5%
- In Germany#2,484of 184k sites · Top 5%
- Health Care, worldwide#1,210of 105,715 brands · Top 5%
- Health Care, Germany#26of 1,792 brands · Top 5%
188k
estimated visits in September
1 mo ▼ −7.8%4 mo ▼ −33.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Fairment reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fairment holds 4.5 out of 5 on Trustpilot over 1,685 reviews, 242 of them in the last twelve months: 75% of customers give five stars and 6% one star. That volume places Fairment in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, Fairment scores 4.5 over 22 reviews.
Vitamin and Supplements Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Fairment best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Fairment sells on Shopify, 96% of its catalogue in stock. The best seller is SuperMikroben® - Premium-Biotika, at €34.90–€188.46, followed by SuperFiber® - Premium Ballaststoff-Komplex and Bio Kombucha Pilz mit Starterflüssigkeit (250 ml).
#1SuperMikroben® - Premium-BiotikaFairment€34.90–€188.46In stock
#2SuperFiber® - Premium Ballaststoff-KomplexFairment€29.90–€161.46In stock
#3Bio Kombucha Pilz mit Starterflüssigkeit (250 ml)Fairment€19.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Fairment in its comparison group.
- Average rating
- 4.55 / 5
- Rated products
- 91% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$55.89
- Currency
- EUR
04 · Ads
Fairment ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fairment runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2023 (text).
15 % sparen bis SonntagFairment12 Oct 2026image
15 % Rabatt bis SonntagFairment12 Oct 2026image
15 % Rabatt bis SonntagFairment12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Fairment GmbHverified
Text ad20 Oct 2026Fairment GmbHverified
Text ad20 Oct 2026Fairment GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Fairment influencers
The creators who tag @fairment on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fairment on Instagram, led by JJD Interior & UGC (22.6k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJJD Interior & UGC@jjd.interior · 🇩🇪 DE | Decoration garden diy Creator | 22.6k | 0.2% | 2 | Tagged @fairment |
06 · Competitors according to Gravity
Fairment competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fairment among Health Care brands in Germany. The closest is Fuel Health, then Silver Fern™ Brand, Bioma, omni-biotic.com, The Gut Story, thegoodbug.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Fuel Healthfuelhealth.com | |||||||
| Silver Fern™ Brandsilverfernbrand.com | |||||||
| Biomabioma.health | |||||||
| omni-biotic.comomni-biotic.com | |||||||
| The Gut Storythegutstory.com | |||||||
| thegoodbugthegoodbug.com |
07 · Company
Who is behind Fairment?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fairment is a company based in Germany, founded in 2015 according to LinkedIn. It employs about 34 people.
- Entity country
- 🇩🇪 Germany
- Founded
- 2015, per LinkedIn
- Employees
- 34 on LinkedIn
- Own store
- fairment.de · Shopify · EUR
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fairment
What people ask Google about Fairment.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fairment legit or a scam?
According to Gravity by Benchr, Fairment is a brand based in Germany: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 34 people on LinkedIn, it has 122,824 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Fairment?
Customers rate Fairment 4.5 out of 5 on Trustpilot over 1,685 reviews, 242 of them in the last twelve months: 75% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. On Google, Fairment scores 4.5 over 22 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Fairment?
Fairment is a German company that specializes in natural health products for gut health, including supplements, fermented foods, and DIY kits for making kombucha, yogurt, and sourdough. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 52% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Fairment cost?
Fairment's best seller, SuperMikroben® - Premium-Biotika, sells from €34.90 to €188.46 on fairment.de. 96% of the catalogue is in stock. Gravity does not track prices daily: check fairment.de before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Fairment promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Fairment advertises on Facebook and Instagram and on Google, where its offers often run. Check fairment.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Fairment?
Fairment sells on its own website, fairment.de, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Fairment?
Gravity by Benchr records a company based in Germany, founded in 2015 according to LinkedIn, with 34 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Fairment doing well?
Not at the moment. Gravity by Benchr estimates about 188,200 visits to fairment.de in September 2026, down 8% in a month and down 33% over three months. Fairment ranks #26 of 1,792 Health Care brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Fairment use?
Gravity by Benchr identifies fairment.de as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Fairment's ad budget?
Gravity by Benchr does not publish a spend figure for Fairment on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in Germany?
Among Health Care brands in Germany in the Gravity by Benchr index, Fairment ranks #26 of 1,792 by estimated traffic. Its closest competitors on the same market are Fuel Health, Silver Fern™ Brand, Bioma, omni-biotic.com and The Gut Story. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fairment.