Brand page · Food Items
fairprice.com.sg: 2.5m visits a month, 29 active Meta ads.
fairprice.com.sg — FairPrice is a Singaporean grocery retailer that sells groceries, fresh food and home essentials. In September 2026 fairprice.com.sg drew an estimated 2.5m visits, up 13% on the month before. It ranks #1 of 685 Food Items brands and holds a 1.9 Trustpilot rating over 171 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
FairPrice is a Singaporean grocery retailer that sells groceries, fresh food and home essentials.
01 · Traffic
How much traffic fairprice.com.sg gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
fairprice.com.sg drew an estimated 2.5m visits in September 2026, up 13% on the month before and up 19% over three months.
- Worldwide#6,858of 4.5m sites · Top 1%
- In Singapore#10of 9.6k sites · Top 1%
- Food Items, worldwide#155of 260,714 brands · Top 1%
- Food Items, Singapore#1of 685 brands · Top 1%
2.5m
estimated visits in September
1 mo ▲ +13.4%4 mo ▲ +18.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about fairprice.com.sg.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
fairprice.com.sg holds 1.9 out of 5 on Trustpilot over 171 reviews, 28 of them in the last twelve months: 12% of customers give five stars and 75% one star. That volume places fairprice.com.sg in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Grocery Store Supermarket
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What fairprice.com.sg sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read fairprice.com.sg's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places fairprice.com.sg in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What fairprice.com.sg is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
fairprice.com.sg runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since May 2024 (image, video).
Catch 'Em All & Save Big!NTUC FairPrice8 Oct 2026image
Catch Pokémon Deals at FairPrice XtraNTUC FairPrice8 Oct 2026video
Catch Pokémon Deals at FairPrice XtraNTUC FairPrice8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Video ad21 Oct 2026NTUC FAIRPRICE CO-OPERATIVE LIMITEDverified
Video ad21 Oct 2026NTUC FAIRPRICE CO-OPERATIVE LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about fairprice.com.sg.
The creators who tag @fairpricesg on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fairpricesg on Instagram, led by Apple (14k followers, 1.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AApple@zappletale · 🇸🇬 SG | Photography visual arts Creator | 14k | 1.9% | 5 | Tagged @fairpricesg |
06 · Competitors according to Gravity
Who fairprice.com.sg competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for fairprice.com.sg among Food Items brands. The closest is My market, then tienda.mercadona.es, perekrestok.ru, Alcampo, Auto Mercado, combi.de.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| My marketmymarket.gr | |||||||
| tienda.mercadona.estienda.mercadona.es | |||||||
| perekrestok.ruperekrestok.ru | |||||||
| Alcampoalcampo.es | |||||||
| Auto Mercadoautomercado.cr | |||||||
| combi.decombi.de |
07 · Company
The company behind fairprice.com.sg.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
fairprice.com.sg is an e-commerce brand, founded in 1993 according to LinkedIn, on a domain registered in October 1998. It employs about 52 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1993, per LinkedIn
- Domain registered
- 29 Oct 1998
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 52 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- fairprice.com.sg
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about fairprice.com.sg
What people ask Google about fairprice.com.sg.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is fairprice.com.sg legit or a scam?
According to Gravity by Benchr, fairprice.com.sg is a brand: its website has existed since October 1998, it employs 52 people on LinkedIn, it has 96,472 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
fairprice.com.sg reviews: is it worth it?
Customers rate fairprice.com.sg 1.9 out of 5 on Trustpilot over 171 reviews, 28 of them in the last twelve months: 12% give five stars, 75% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does fairprice.com.sg sell?
FairPrice is a Singaporean grocery retailer that sells groceries, fresh food and home essentials. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Is there a fairprice.com.sg discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: fairprice.com.sg advertises on Facebook and Instagram and on Google, where its offers often run. Check fairprice.com.sg for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind fairprice.com.sg?
Gravity by Benchr records a company, founded in 1993 according to LinkedIn, on a domain registered in 1998, with 52 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is fairprice.com.sg doing well?
Yes. Gravity by Benchr estimates about 2,525,200 visits to fairprice.com.sg in September 2026, up 13% in a month and up 19% over three months. fairprice.com.sg ranks #1 of 685 Food Items brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is fairprice.com.sg's ad budget?
Gravity by Benchr does not publish a spend figure for fairprice.com.sg on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands?
Among Food Items brands in the Gravity by Benchr index, fairprice.com.sg ranks #1 of 685 by estimated traffic. Its closest competitors on the same market are My market, tienda.mercadona.es, perekrestok.ru, Alcampo and Auto Mercado. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with fairprice.com.sg.