Brand page · United States
Fanatics: 17.5M visits a month, 1,530 active Meta ads.
Fanatics — Fanatics is a sports apparel and fan gear store that sells officially licensed merchandise including jerseys, T-shirts, hats, and collectibles for NFL, MLB, NBA, NHL, Soccer, College, WWE, WNBA, NASCAR, and F1 teams. In September 2026 fanatics.com drew an estimated 17.5M visits, up 14% on the month before.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Trustpilot Oct 2026
About the store
Fanatics is a sports apparel and fan gear store that sells officially licensed merchandise including jerseys, T-shirts, hats, and collectibles for NFL, MLB, NBA, NHL, Soccer, College, WWE, WNBA, NASCAR, and F1 teams.
01 · Traffic
How much traffic Fanatics gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fanatics drew an estimated 17.5M visits in September 2026, up 14% on the month before and down 3% over three months.
- Worldwide#1,445of 4.5M sites · Top 1%
- In United States#540of 1.2M sites · Top 1%
- Category, worldwide—Data not available
- Category, United States—Data not available
17.5M
estimated visits in September
1 mo ▲ +14.0%4 mo ▼ −3.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Fanatics.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fanatics holds 3.0 out of 5 on Trustpilot over 14,139 reviews, 1,007 of them in the last twelve months: 34% of customers give five stars and 54% one star. That volume places Fanatics in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Sportswear Store Streetwear Store Sports Memorabilia Store Sportwear Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Fanatics sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Fanatics's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
Data not available
The dominant category places Fanatics in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Fanatics is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fanatics runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp.
Not a throwback. The original.Fanatics14 Oct 2026video
Youth Fanatics Kevin Durant Red Houston Rockets Fast Break Jersey - Icon EditionFanatics14 Oct 2026image
WinCraft Toronto Tempo Collector's PinFanatics14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Fanatics.
The creators who tag @fanatics on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fanatics on Instagram, led by Stephanie McMahon (2.7M followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SStephanie McMahon@stephaniemcmahon · 🇺🇸 US | Pro sports athletes Creator | 2.7M | 0.7% | 26 | Tagged @fanatics |
06 · Competitors according to Gravity
Who Fanatics competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fanatics. The closest is Sports Treasures, then Rally House, Lids Online Store, Pro Standard, mlbshop.com, Ujersey.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sports Treasuressportstreasures.com | |||||||
| Rally Houserallyhouse.com | |||||||
| Lids Online Storelids.com | |||||||
| Pro Standardteamprostandard.com | |||||||
| mlbshop.commlbshop.com | |||||||
| Ujerseyujersey.net |
07 · Company
The company behind Fanatics.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fanatics is a company based in United States, on a domain registered in September 1998.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- Data not available
- Domain registered
- 22 Sept 1998
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- fanatics.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fanatics
What people ask Google about Fanatics.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fanatics legit or a scam?
According to Gravity by Benchr, Fanatics is a brand based in United States: its website has existed since September 1998, its Trustpilot profile is claimed by the brand, it has 1,021,715 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Fanatics?
Customers rate Fanatics 3.0 out of 5 on Trustpilot over 14,139 reviews, 1,007 of them in the last twelve months: 34% give five stars, 54% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Fanatics?
Fanatics is a sports apparel and fan gear store that sells officially licensed merchandise including jerseys, T-shirts, hats, and collectibles for NFL, MLB, NBA, NHL, Soccer, College, WWE, WNBA, NASCAR, and F1 teams. Source: Gravity by Benchr product classification.
Fanatics promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Fanatics advertises on Facebook and Instagram, where its offers often run. Check fanatics.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Fanatics?
Gravity by Benchr records a company based in United States, whose domain was registered in 1998. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Fanatics growing?
Not at the moment. Gravity by Benchr estimates about 17,483,100 visits to fanatics.com in September 2026, up 14% in a month and down 3% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
What is Fanatics' ad budget?
Gravity by Benchr does not publish a spend figure for Fanatics on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fanatics.