Brand page · Clothing Accessories
Lids Online Store: 3.8M visits a month, 118 active Meta ads.
Lids Online Store — Lids is a sports retail company that sells officially licensed headwear and apparel from collegiate and professional teams, along with top brands like Champion, Nike, New Era, and Lululemon Athletica. In September 2026 lids.com drew an estimated 3.8M visits, up 9% on the month before. It ranks #4 of 34,142 Clothing Accessories brands and holds a 1.6 Trustpilot rating over 167 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Lids is a sports retail company that sells officially licensed headwear and apparel from collegiate and professional teams, along with top brands like Champion, Nike, New Era, and Lululemon Athletica.
01 · Traffic
How much traffic Lids Online Store gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lids Online Store drew an estimated 3.8M visits in September 2026, up 9% on the month before and down 19% over three months.
- Worldwide#5,191of 4.5M sites · Top 1%
- In United States#1,755of 1.2M sites · Top 1%
- Clothing Accessories, worldwide#4of 85,207 brands · Top 1%
- Clothing Accessories, United States#4of 34,142 brands · Top 1%
3.8M
estimated visits in September
1 mo ▲ +9.2%4 mo ▼ −19.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lids Online Store.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lids Online Store holds 1.6 out of 5 on Trustpilot over 167 reviews, 44 of them in the last twelve months: 10% of customers give five stars and 81% one star. That volume places Lids Online Store in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Fashion Accessories Store Headwear Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lids Online Store sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Lids Online Store's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Lids Online Store in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Lids Online Store is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lids Online Store runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since October 2021 (image, text).
Four Teams Remain. One Champion.Lids14 Oct 2026image
Chase the Neon ✨Lids14 Oct 2026image
Four Teams Remain. One Champion.Lids13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026武汉旺永电子商务有限公司verified
Text ad21 Oct 2026Fanatics, LLCverified
Text ad21 Oct 2026武汉旺永电子商务有限公司verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lids Online Store.
The creators who tag @lids on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lids on Instagram, led by Pierre Morin (79.5K followers, 1.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPierre Morin@thecappedwonder · 🇺🇸 US | Fashion style luxury Creator | 79.5K | 1.4% | 17 | Tagged @lids |
06 · Competitors according to Gravity
Who Lids Online Store competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lids Online Store among Clothing Accessories brands. The closest is fanatics.com, then Sports Treasures, Pro Standard, Rally House, '47, mlbshop.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| fanatics.comfanatics.com | |||||||
| Sports Treasuressportstreasures.com | |||||||
| Pro Standardteamprostandard.com | |||||||
| Rally Houserallyhouse.com | |||||||
| '4747brand.com | |||||||
| mlbshop.commlbshop.com |
07 · Company
The company behind Lids Online Store.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lids Online Store is an e-commerce brand, founded in 1995 according to LinkedIn, on a domain registered in August 1998. It employs about 5,289 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1995, per LinkedIn
- Domain registered
- 19 Aug 1998
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5,289 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lids.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lids Online Store
What people ask Google about Lids Online Store.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lids Online Store legit or a scam?
According to Gravity by Benchr, Lids Online Store is a brand: its website has existed since August 1998, it employs 5,289 people on LinkedIn, it has 760,275 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Lids Online Store?
Customers rate Lids Online Store 1.6 out of 5 on Trustpilot over 167 reviews, 44 of them in the last twelve months: 10% give five stars, 81% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Lids Online Store known for?
Lids is a sports retail company that sells officially licensed headwear and apparel from collegiate and professional teams, along with top brands like Champion, Nike, New Era, and Lululemon Athletica. Gravity by Benchr classifies it under Clothing Accessories. Source: Gravity by Benchr product classification.
Is there a Lids Online Store discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lids Online Store advertises on Facebook and Instagram and on Google, where its offers often run. Check lids.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Lids Online Store?
Gravity by Benchr records a company, founded in 1995 according to LinkedIn, on a domain registered in 1998, with 5,289 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Lids Online Store doing well?
Not at the moment. Gravity by Benchr estimates about 3,829,400 visits to lids.com in September 2026, up 9% in a month and down 19% over three months. Lids Online Store ranks #4 of 34,142 Clothing Accessories brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Lids Online Store's ad budget?
Gravity by Benchr does not publish a spend figure for Lids Online Store on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands?
Among Clothing Accessories brands in the Gravity by Benchr index, Lids Online Store ranks #4 of 34,142 by estimated traffic. Its closest competitors on the same market are fanatics.com, Sports Treasures, Pro Standard, Rally House, '47. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lids Online Store.