Brand page · Personal Care · Canada
Fancii: 55.4k visits a month, 771 active Meta ads, Gravity score 574.
Fancii — Fancii & Co. is a beauty tool brand that designs and sells LED lighted mirrors and premium beauty tools, including compact mirrors, vanity mirrors, magnifying mirrors, and skincare tools. In September 2026 fancii.com drew an estimated 55.4k visits, up 4% on the month before. It ranks #1,288 of 33,626 Personal Care brands in Canada and holds a 4.8 Trustpilot rating over 176 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 171 peers: Personal Care brands in Canada with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Fancii & Co. is a beauty tool brand that designs and sells LED lighted mirrors and premium beauty tools, including compact mirrors, vanity mirrors, magnifying mirrors, and skincare tools.
01 · Traffic
How much traffic Fancii gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fancii drew an estimated 55.4k visits in September 2026, up 4% on the month before and down 18% over three months.
- Worldwide#155,804of 4.5m sites · Top 5%
- In United States#50,169of 1.2m sites · Top 5%
- Personal Care, worldwide#7,858of 215,119 brands · Top 5%
- Personal Care, United States#1,288of 33,626 brands · Top 5%
55.4k
estimated visits in September
1 mo ▲ +3.8%4 mo ▼ −18.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Fancii.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fancii holds 4.8 out of 5 on Trustpilot over 176 reviews, 138 of them in the last twelve months: 91% of customers give five stars and 3% one star. That volume places Fancii in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Pharmacy Wellness Center
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Fancii sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Fancii sells on Shopify, 79% of its catalogue in stock. The best seller is Taylor LED Compact Mirror, at CA$58.00, followed by Elle Satin Scrunchie and Fancii Glow Up Guide.
#1Taylor LED Compact MirrorFanciiCA$58.00In stock
#2Elle Satin ScrunchieFanciiCA$24.00In stock
#3Fancii Glow Up GuideFanciiCA$18.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Fancii in its comparison group.
- Average rating
- 4.67 / 5
- Rated products
- 97% of the catalogue
- In stock
- 79%
- Upper price quartile
- US$81.69
- Currency
- CAD
04 · Ads
What Fancii is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fancii runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2025 (image, text, video).
See Clearly. Feel Confident ✨Fancii & Co.7 Oct 2026video
Up To 35% Off + 2 Free Gifts 🎁Fancii & Co.7 Oct 2026video
Your Glow, Now Up to 25% Off ✨Fancii & Co.7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026RQ Innovasion Inc.verified
Text ad21 Oct 2026RQ Innovasion Inc.verified
Text ad21 Oct 2026RQ Innovasion Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Fancii.
The creators who tag @fanciico on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fanciico on Instagram, led by Kayleen Terry (19.7k followers, 1.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKayleen Terry@terrykay19 · 🇺🇸 US | Fashion style luxury Creator | 19.7k | 1.5% | 3 | Tagged @fanciico |
06 · Competitors according to Gravity
Who Fancii competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fancii among Personal Care brands in Canada. The closest is Hourglass Cosmetics, then skoah, MakarttPro, NUDA, No More Make-Up Skin Corrector, PAUME.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Hourglass Cosmeticshourglasscosmetics.ca | |||||||
| skoahskoah.com | |||||||
| MakarttPromakarttpro.com | |||||||
| NUDAnuda.com | |||||||
| No More Make-Up Skin Correctornomoremakeupskincorrector.com | |||||||
| PAUMEmypaume.com |
07 · Company
The company behind Fancii.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fancii is a company based in Edmonton, Canada, founded in 2015 according to LinkedIn, on a domain registered in September 2012. It employs about 14 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇦 Canada · Edmonton
- Founded
- 2015, per LinkedIn
- Domain registered
- 30 Sept 2012
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 14 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- fancii.com · Shopify · USD
- Catalogue
- 43 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fancii
What people ask Google about Fancii.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fancii legit?
According to Gravity by Benchr, Fancii is a brand based in Edmonton, Canada: its website has existed since September 2012, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 14 people on LinkedIn, it has 53,088 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Fancii reviews
Customers rate Fancii 4.8 out of 5 on Trustpilot over 176 reviews, 138 of them in the last twelve months: 91% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Fancii sell?
Fancii & Co. is a beauty tool brand that designs and sells LED lighted mirrors and premium beauty tools, including compact mirrors, vanity mirrors, magnifying mirrors, and skincare tools. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 75% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Fancii expensive?
Fancii's best seller, Taylor LED Compact Mirror, sells CA$58.00 on fancii.com. 79% of the catalogue is in stock. Gravity does not track prices daily: check fancii.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Fancii promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Fancii advertises on Facebook and Instagram and on Google, where its offers often run. Check fancii.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Fancii?
Fancii sells on its own website, fancii.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Fancii?
Gravity by Benchr records a company based in Edmonton, Canada, founded in 2015 according to LinkedIn, on a domain registered in 2012, with 14 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Fancii growing?
Not at the moment. Gravity by Benchr estimates about 55,400 visits to fancii.com in September 2026, up 4% in a month and down 18% over three months. Fancii ranks #1,288 of 33,626 Personal Care brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Fancii use?
Gravity by Benchr identifies fancii.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Fancii spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Fancii on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Canada?
Among Personal Care brands in Canada in the Gravity by Benchr index, Fancii ranks #1,288 of 33,626 by estimated traffic. Its closest competitors on the same market are Hourglass Cosmetics, skoah, MakarttPro, NUDA and No More Make-Up Skin Corrector. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fancii.