Brand page · Health Care · Italy
Farmae: 307K visits a month, 3 active Meta ads, Gravity score 448.
Farmae — Farmae is an online para-pharmacy that sells cosmetics, para-pharmaceuticals, herbal remedies, and homeopathy products. In September 2026 farmae.it drew an estimated 307K visits, down 22% on the month before. It ranks #3 of 634 Health Care brands in Italy and holds a 2.2 Trustpilot rating over 424,455 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 11 peers: Health Care brands in Italy with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Farmae is an online para-pharmacy that sells cosmetics, para-pharmaceuticals, herbal remedies, and homeopathy products.
01 · Traffic
How much traffic Farmae gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Farmae drew an estimated 307K visits in September 2026, down 22% on the month before and down 13% over three months.
- Worldwide#36,864of 4.5M sites · Top 1%
- In Italy#954of 138K sites · Top 1%
- Health Care, worldwide#698of 105,715 brands · Top 1%
- Health Care, Italy#3of 634 brands · Top 1%
307K
estimated visits in September
1 mo ▼ −22.0%4 mo ▼ −13.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Farmae.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Farmae holds 2.2 out of 5 on Trustpilot over 424,455 reviews, 854 of them in the last twelve months: 75% of customers give five stars and 9% one star. That volume places Farmae in the top 1 % of the 270,321 Trustpilot pages in the Gravity index. On Google, Farmae scores 3.7 over 132 reviews.
Health and Beauty Shop
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Farmae sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Farmae sells on Shopify, 42% of its catalogue in stock. The best seller is Tachipirina 30 Compresse 500mg, at €6.58, followed by Okitask Orosolubile 30 Buste 40mg and Daflon 120 Compresse Rivestite 500mg.
#1Tachipirina 30 Compresse 500mgFarmae€6.58In stock
#2Okitask Orosolubile 30 Buste 40mgFarmae€10.21In stock
#3Daflon 120 Compresse Rivestite 500mgFarmae€43.38In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Farmae in its comparison group.
- Average rating
- 4.71 / 5
- Rated products
- 0% of the catalogue
- In stock
- 42%
- Upper price quartile
- US$25.19
- Currency
- EUR
04 · Ads
What Farmae is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Farmae runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since November 2023 (image, text).
Rinazina Gocce Decongestionante Nafazolina Lavaggio Nasale AdultiFarmae8 Jul 2024image
Gooimp C Vitamina C 60 CompresseFarmae24 May 2024image
FarmaeFarmae24 May 2024image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Altea SRLverified
Text ad21 Oct 2026Altea SRLverified
Text ad21 Oct 2026Altea SRLverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Farmae.
The creators who tag @farmae.it on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @farmae.it on Instagram, led by @_gaia_mua (12.3K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| __gaia_mua@_gaia_mua · 🇮🇹 IT | Beauty cosmetics skincare Creator | 12.3K | — | 2 | Tagged @farmae.it |
06 · Competitors according to Gravity
Who Farmae competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Farmae among Health Care brands in Italy. The closest is viafarmaciaonline.it, then farmabe.it, openfarma.it, Farma.it, Farmasoler, FarmaWeb.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| viafarmaciaonline.itviafarmaciaonline.it | |||||||
| farmabe.itfarmabe.it | |||||||
| openfarma.itopenfarma.it | |||||||
| Farma.itfarma.it | |||||||
| Farmasolerfarmasoler.com | |||||||
| FarmaWebfarma-web.it |
07 · Company
The company behind Farmae.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Farmae is a company based in VIAREGGIO, Italy.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy · VIAREGGIO
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- farmae.it · Shopify · EUR
- Catalogue
- 1,196 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Farmae
What people ask Google about Farmae.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Farmae legit?
According to Gravity by Benchr, Farmae is a brand based in VIAREGGIO, Italy: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 40,873 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Farmae reviews: is it worth it?
Customers rate Farmae 2.2 out of 5 on Trustpilot over 424,455 reviews, 854 of them in the last twelve months: 75% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Farmae scores 3.7 over 132 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Farmae?
Farmae is an online para-pharmacy that sells cosmetics, para-pharmaceuticals, herbal remedies, and homeopathy products. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Farmae cost?
Farmae's best seller, Tachipirina 30 Compresse 500mg, sells €6.58 on farmae.it. 42% of the catalogue is in stock. Gravity does not track prices daily: check farmae.it before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Farmae promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Farmae advertises on Facebook and Instagram and on Google, where its offers often run. Check farmae.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Farmae?
Farmae sells on its own website, farmae.it, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is Farmae growing?
Not at the moment. Gravity by Benchr estimates about 306,900 visits to farmae.it in September 2026, down 22% in a month and down 13% over three months. Farmae ranks #3 of 634 Health Care brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Farmae use?
Gravity by Benchr identifies farmae.it as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Farmae's ad budget?
Gravity by Benchr does not publish a spend figure for Farmae on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in Italy?
Among Health Care brands in Italy in the Gravity by Benchr index, Farmae ranks #3 of 634 by estimated traffic. Its closest competitors on the same market are viafarmaciaonline.it, farmabe.it, openfarma.it, Farma.it, Farmasoler. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Farmae.