Brand page · Clothing · Netherlands
Fashion Musthaves: 134K visits a month, 561 active Meta ads.
Fashion Musthaves — Fashion Musthaves is an online fashion store for women's clothing, offering trendy and affordable fashion items including dresses, tops, pants, accessories and shoes. In September 2026 fashionmusthaves.nl drew an estimated 134K visits, down 20% on the month before. It ranks #94 of 4,523 Clothing brands in Netherlands and holds a 4.2 Trustpilot rating over 1,751 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Fashion Musthaves is an online fashion store for women's clothing, offering trendy and affordable fashion items including dresses, tops, pants, accessories and shoes.
01 · Traffic
How much traffic Fashion Musthaves gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fashion Musthaves drew an estimated 134K visits in September 2026, down 20% on the month before and down 52% over three months.
- Worldwide#60,838of 4.5M sites · Top 5%
- In Netherlands#801of 78.6K sites · Top 5%
- Clothing, worldwide#6,877of 459,295 brands · Top 5%
- Clothing, Netherlands#94of 4,523 brands · Top 5%
134K
estimated visits in September
1 mo ▼ −20.0%4 mo ▼ −52.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Fashion Musthaves.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fashion Musthaves holds 4.2 out of 5 on Trustpilot over 1,751 reviews, 147 of them in the last twelve months: 66% of customers give five stars and 12% one star. That volume places Fashion Musthaves in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Women's Clothing Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Fashion Musthaves sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Fashion Musthaves's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Fashion Musthaves in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Fashion Musthaves is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fashion Musthaves runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
App-only dealFashion Musthaves14 Oct 2026image
Enorm Gewild! 😍Fashion Musthaves14 Oct 2026image
Enorm Gewild! 😍Fashion Musthaves14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026E-Fashionverified
Text ad20 Oct 2026E-Fashionverified
Text ad20 Oct 2026E-Fashionverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Fashion Musthaves.
The creators who tag @fashionmusthaves.official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fashionmusthaves.official on Instagram, led by Liafail Wijnen (27.7K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLiafail Wijnen@liafailwijnen · 🇳🇱 NL | Fashion style luxury Creator | 27.7K | 0.2% | 3 | Tagged @fashionmusthaves.official |
06 · Competitors according to Gravity
Who Fashion Musthaves competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fashion Musthaves among Clothing brands in Netherlands. The closest is thestorewoerden, then shein.se, JustFashionNow, The Self Styler, fashiondays.hu, pleasefashion.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| thestorewoerdenthestorewoerden.nl | |||||||
| shein.seshein.se | |||||||
| JustFashionNowjustfashionnow.com | |||||||
| The Self Stylertheselfstyler.com | |||||||
| fashiondays.hufashiondays.hu | |||||||
| pleasefashion.compleasefashion.com |
07 · Company
The company behind Fashion Musthaves.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fashion Musthaves is a company based in Netherlands, founded in 2013 according to LinkedIn, on a domain registered in March 2009. It employs about 20 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 2013, per LinkedIn
- Domain registered
- 24 Mar 2009
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 20 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- fashionmusthaves.nl
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fashion Musthaves
What people ask Google about Fashion Musthaves.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fashion Musthaves legit or a scam?
According to Gravity by Benchr, Fashion Musthaves is a brand based in Netherlands: its website has existed since March 2009, its Trustpilot profile is claimed by the brand, it employs 20 people on LinkedIn, it has 149,848 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Fashion Musthaves reviews
Customers rate Fashion Musthaves 4.2 out of 5 on Trustpilot over 1,751 reviews, 147 of them in the last twelve months: 66% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Fashion Musthaves known for?
Fashion Musthaves is an online fashion store for women's clothing, offering trendy and affordable fashion items including dresses, tops, pants, accessories and shoes. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Fashion Musthaves promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Fashion Musthaves advertises on Facebook and Instagram and on Google, where its offers often run. Check fashionmusthaves.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Fashion Musthaves?
Gravity by Benchr records a company based in Netherlands, founded in 2013 according to LinkedIn, on a domain registered in 2009, with 20 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Fashion Musthaves growing?
Not at the moment. Gravity by Benchr estimates about 133,700 visits to fashionmusthaves.nl in September 2026, down 20% in a month and down 52% over three months. Fashion Musthaves ranks #94 of 4,523 Clothing brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Fashion Musthaves' ad budget?
Gravity by Benchr does not publish a spend figure for Fashion Musthaves on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Netherlands?
Among Clothing brands in Netherlands in the Gravity by Benchr index, Fashion Musthaves ranks #94 of 4,523 by estimated traffic. Its closest competitors on the same market are thestorewoerden, shein.se, JustFashionNow, The Self Styler, fashiondays.hu. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fashion Musthaves.