1. Gravity
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  3. Hardware
  4. Hardware Accessories
  5. Fastenal

Brand page · Hardware Accessories · United States

Fastenal Top 1% worldwide Top 1% in Hardware Accessories
fastenal.com·🇺🇸 United States·Since 1995

Fastenal traffic, ads & competitors 771k visits a month, 12 active Meta ads.

Fastenal — Fastenal is an industrial supplier that provides local service, vending programs, and inventory management to help businesses strengthen their supply chains and streamline operations. In September 2026 fastenal.com drew an estimated 771k visits.

fastenal.com@fastenal_company 13.5kYouTube 7.2kFacebookLinkedIn 159kTrustpilot 2.9Meta Ad Library 12

Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026

Estimated traffic
771k
+0% vs. August 2026
Instagram followers
13.5k
1,087 posts · @fastenal_company
Trustpilot
2.9
2 reviews
Meta ads
12
active · on Google since 2023
Products
—
Data not available
Rank in the United States
—
Data not available
LinkedIn
159k
followers · 17,624 employees
Earned media value
€335.0
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Fastenal is an industrial supplier that provides local service, vending programs, and inventory management to help businesses strengthen their supply chains and streamline operations.

01 · Traffic

Fastenal website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Fastenal drew an estimated 771k visits in September 2026 and down 2% over three months.

  • Worldwide#17,761of 4.5m sites · Top 1%
  • In United States—Data not available
  • Hardware Accessories, worldwide#6of 17,290 brands · Top 1%
  • Hardware Accessories, United States—Data not available
Monthly visitssource Sept 2026

771k

estimated visits in September

1 mo ▲ +0.3%4 mo ▼ −1.9%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Fastenal reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Fastenal holds 2.9 out of 5 on Trustpilot over 2 reviews: 0% of customers give five stars and 100% one star.

Trustpilotread 21 Oct 2026
2.9TrustScore · 2 reviews
5 ★0%
4 ★0%
3 ★0%
2 ★0%
1 ★100%

Safety Equipment Supplier

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Fastenal best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Fastenal's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Hardware Accessories
Hardware Accessories89%
Business & Industrial2%
Material Handling1%

The dominant category places Fastenal in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Fastenal influencers

The creators who tag @fastenal_company on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @fastenal_company on Instagram, led by Eliminator LLC (204k followers, 0.0% engagement).

Influencersaccounts tagging @fastenal_company · Instagram
AccountProfileFollowersEngagementTagsRelationship
EEliminator LLC@eliminatorllc · 🇺🇸 USDecoration garden diy Creator204k0.0%2Tagged @fastenal_company
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Fastenal competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Fastenal among Hardware Accessories brands in the United States. The closest is Würth Group, then grainger.com, hdsupplysolutions.com, McMaster-Carr, Würth, fabory.com.

CompetitorsHardware Accessories · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Würth Groupwuerth.com
grainger.comgrainger.com
hdsupplysolutions.comhdsupplysolutions.com
McMaster-Carrmcmaster.com
Würthwurth.fi
fabory.comfabory.com
Competitors Gravity finds for Fastenal. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Fastenal with Würth Group

07 · Company

Who is behind Fastenal?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Fastenal is a company based in United States, founded in 1967 according to LinkedIn, on a domain registered in September 1995. It employs about 17,624 people and is listed at ipo stage.

Legal entityGravity index, Sept 2026
Entity country
🇺🇸 United States
Founded
1967, per LinkedIn
Domain registered
8 Sept 1995
Status
ipo
Employees
17,624 on LinkedIn · 10,001+
FundingGravity index, Sept 2026
Funding stage
Ipo
DistributionGravity index, Sept 2026
Own store
fastenal.com
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Fastenal

What people ask Google about Fastenal.

6 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Fastenal legit or a scam?

According to Gravity by Benchr, Fastenal is a brand based in the United States: its website has existed since September 1995, it employs 17,624 people on LinkedIn, it has 13,520 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What is Fastenal known for?

Fastenal is an industrial supplier that provides local service, vending programs, and inventory management to help businesses strengthen their supply chains and streamline operations. Gravity by Benchr classifies it under Hardware Accessories. Source: Gravity by Benchr product classification.

Is there a Fastenal discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Fastenal advertises on Facebook and Instagram and on Google, where its offers often run. Check fastenal.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns Fastenal?

Gravity by Benchr records a company based in United States, founded in 1967 according to LinkedIn, on a domain registered in 1995, with 17,624 employees on LinkedIn, listed at ipo stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Fastenal doing well?

Not at the moment. Gravity by Benchr estimates about 770,600 visits to fastenal.com in September 2026, up 0% in a month and down 2% over three months. Source: Gravity by Benchr estimated traffic, September 2026.

What is Fastenal's ad budget?

Gravity by Benchr does not publish a spend figure for Fastenal on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fastenal.