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Brand page · Clothing · United Kingdom

Father Sons Top 5% worldwide Top 5% in the United Kingdom Top 5% in Clothing Top 5% in Clothing in the United Kingdom
fathersonsclothing.com·🇬🇧 Brentwood, United Kingdom· Shopify·Since 2014

Father Sons traffic, ads & competitors 106k visits a month, 291 active Meta ads, Gravity score 702.

Father Sons — Father Sons is a London-based fashion brand specializing in men's formal designer wear, particularly shirts designed for gym goers seeking muscle fitted clothing. In September 2026 fathersonsclothing.com drew an estimated 106k visits, up 31% on the month before. It ranks #497 of 19,668 Clothing brands in the United Kingdom and holds a 4.1 Trustpilot rating over 336 reviews.

fathersonsclothing.com@fathersons_ 1mTrustpilot 4.1Meta Ad Library 291

Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
106k
+31% vs. August 2026
Instagram followers
1m
8,123 posts · @fathersons_
Trustpilot
4.1
336 reviews · 77 in 12 months
Meta ads
291
active
Products
93%
in stock · 331 collections
Rank in the United Kingdom
#497
of 19,668 in Clothing
LinkedIn
—
Data not available
Earned media value
—
Data not available

Gravity score

702/ 1000 · 8 of 10 indicators rated
Brand Power609
Momentum712
Performance785

Percentiles within 484 peers: Clothing brands in the United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Father Sons is a London-based fashion brand specializing in men's formal designer wear, particularly shirts designed for gym goers seeking muscle fitted clothing.

01 · Traffic

Father Sons website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Father Sons drew an estimated 106k visits in September 2026, up 31% on the month before and up 36% over three months.

  • Worldwide#89,611of 4.5m sites · Top 5%
  • In United Kingdom#4,649of 192k sites · Top 5%
  • Clothing, worldwide#8,513of 459,295 brands · Top 5%
  • Clothing, United Kingdom#497of 19,668 brands · Top 5%
Monthly visitssource Sept 2026

106k

estimated visits in September

1 mo ▲ +31.0%4 mo ▲ +35.6%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Father Sons reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Father Sons holds 4.1 out of 5 on Trustpilot over 336 reviews, 77 of them in the last twelve months: 60% of customers give five stars and 26% one star. That volume places Father Sons in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.

Trustpilotclaimed page · read 21 Oct 2026
4.1TrustScore · 336 reviews · 77 in 12 months
Top 20% review volumeTop 40% rating quality
5 ★60%
4 ★5%
3 ★4%
2 ★5%
1 ★26%

Shopping & Fashion

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Father Sons best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Father Sons sells on Shopify, 93% of its catalogue in stock. The best seller is Super Slim Stretch Classic White - FS099, at £39.95, followed by Super Slim Stretch Classic Black - FS100 and Super Slim Stretch Classic White Short Sleeve - FS126.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Clothing Tops79%
Pants6%
Activewear6%
Shorts3%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing99%
Clothing Accessories1%
Duffel Bags0%
Handbags, Wallets & Cases0%
Cosmetic & Toiletry Bags0%

The dominant category places Father Sons in its comparison group.

Prices and ratingsstore data
Average rating
4.77 / 5
Rated products
56% of the catalogue
In stock
93%
Upper price quartile
US$71.46
Currency
GBP

05 · Influencers

Father Sons influencers

The creators who tag @fathersons_ on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @fathersons_ on Instagram, led by Blu Phi Waddey (23k followers, 1.9% engagement).

Influencersaccounts tagging @fathersons_ · Instagram
AccountProfileFollowersEngagementTagsRelationship
BBlu Phi Waddey@iam_waddeystrong · 🇺🇸 USFitness sport bodybuilding Creator23k1.9%14Tagged @fathersons_
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Father Sons competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Father Sons among Clothing brands in the United Kingdom. The closest is Not Basics, then Farah, Eden Ashram, Tapered, Maverick, Muscle Fit Basics.

CompetitorsClothing · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Not Basicsnotbasics.co.uk
Farahfarah.co.uk
Eden Ashramedenashram.com
Taperedtaperedmenswear.com
Maverickmaverickclo.com
Muscle Fit Basicsmusclefitbasics.com
Competitors Gravity finds for Father Sons. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Father Sons with Not Basics

07 · Company

Who is behind Father Sons?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Father Sons is a company based in Brentwood, United Kingdom, on a domain registered in April 2014.

Legal entityGravity index, Nov 2026
Entity country
🇬🇧 United Kingdom · Brentwood
Domain registered
7 Apr 2014
Status
Operating
DistributionGravity index, Nov 2026
Own store
fathersonsclothing.com · Shopify · GBP
Catalogue
331 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Father Sons

What people ask Google about Father Sons.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Father Sons legit or a scam?

According to Gravity by Benchr, Father Sons is a brand based in Brentwood, United Kingdom: its website has existed since April 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 1,003,181 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Father Sons reviews

Customers rate Father Sons 4.1 out of 5 on Trustpilot over 336 reviews, 77 of them in the last twelve months: 60% give five stars, 26% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Father Sons sell?

Father Sons is a London-based fashion brand specializing in men's formal designer wear, particularly shirts designed for gym goers seeking muscle fitted clothing. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 79% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Father Sons expensive?

Father Sons' best seller, Super Slim Stretch Classic White - FS099, sells £39.95 on fathersonsclothing.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check fathersonsclothing.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Father Sons have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Father Sons advertises on Facebook and Instagram, where its offers often run. Check fathersonsclothing.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Father Sons?

Father Sons sells on its own website, fathersonsclothing.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Father Sons?

Gravity by Benchr records a company based in Brentwood, United Kingdom, whose domain was registered in 2014. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Father Sons growing?

Yes. Gravity by Benchr estimates about 105,500 visits to fathersonsclothing.com in September 2026, up 31% in a month and up 36% over three months. Father Sons ranks #497 of 19,668 Clothing brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Father Sons use?

Gravity by Benchr identifies fathersonsclothing.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Father Sons spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Father Sons on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in the United Kingdom?

Among Clothing brands in the United Kingdom in the Gravity by Benchr index, Father Sons ranks #497 of 19,668 by estimated traffic. Its closest competitors on the same market are Not Basics, Farah, Eden Ashram, Tapered and Maverick. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Father Sons.