Brand page · Jewelry · United Kingdom
Fenton: 37.2K visits a month, 50 active Meta ads, Gravity score 456.
Fenton — Fenton is a fine jeweller specialising in customisable rings with responsibly-sourced coloured gemstones and lab-grown diamonds, offering over 5,000+ combinations for unique engagement rings and fine jewellery. In September 2026 fentonand.co drew an estimated 37.2K visits, down 18% on the month before. It ranks #277 of 6,772 Jewelry brands in United Kingdom and holds a 4.8 Trustpilot rating over 660 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 265 peers: Jewelry brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Fenton is a fine jeweller specialising in customisable rings with responsibly-sourced coloured gemstones and lab-grown diamonds, offering over 5,000+ combinations for unique engagement rings and fine jewellery.
01 · Traffic
How much traffic Fenton gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fenton drew an estimated 37.2K visits in September 2026, down 18% on the month before and down 43% over three months.
- Worldwide#218,997of 4.5M sites · Top 5%
- In United Kingdom#11,451of 192K sites · Top 10%
- Jewelry, worldwide#5,141of 132,285 brands · Top 5%
- Jewelry, United Kingdom#277of 6,772 brands · Top 5%
37.2K
estimated visits in September
1 mo ▼ −17.9%4 mo ▼ −43.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Fenton.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fenton holds 4.8 out of 5 on Trustpilot over 660 reviews, 95 of them in the last twelve months: 98% of customers give five stars and 1% one star. That volume places Fenton in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.
Jewelry Store Fashion Accessories Store Jewellery Manufacturer Jewelry Engraver Jewelry Designer Jeweler
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Fenton sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Fenton sells on Shopify, 99% of its catalogue in stock. The best seller is Trilogy Emerald Aquamarine Platinum Ring, at £2,100.00–£6,050.00, followed by Aftercare and The Thick Band, Platinum Ring.
Trilogy Emerald Aquamarine Platinum RingFenton£2,100.00–£6,050.00In stock
AftercareFenton£105.00In stock
The Thick Band, Platinum RingFenton£1,300.00–£1,500.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Fenton in its comparison group.
- Average rating
- 4.84 / 5
- Rated products
- 0% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$4,116.32
- Currency
- GBP
04 · Ads
What Fenton is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fenton runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since October 2021 (image, text, video).
Engagement rings to match your love story. Explore exceptional designs crafted to be treasured for generations.Fenton7 Oct 2026video
Engagement rings to match your love story. Explore exceptional designs crafted to be treasured for generations.Fenton12 Sept 2026video
Create Something Uniquely YoursFenton9 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026L Lambert Holdings TA Fentonverified
Video ad20 Oct 2026L Lambert Holdings TA Fentonverified
Text ad20 Oct 2026L Lambert Holdings TA Fentonverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Fenton.
The creators who tag @fentonandco on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fentonandco on Instagram, led by 💋 𝙰𝙼𝚈.𝙽𝙴𝚅𝙸𝙻𝙻𝙴 💋 © (512K followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �💋 𝙰𝙼𝚈.𝙽𝙴𝚅𝙸𝙻𝙻𝙴 💋 ©@amynevfashiondiaries · 🇬🇧 GB | Fashion style luxury Creator | 512K | 0.4% | 1 | Tagged @fentonandco |
06 · Competitors according to Gravity
Who Fenton competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fenton among Jewelry brands in United Kingdom. The closest is London Diamonds, then Lily Arkwright, Holts Jewellery, The London Victorian Ring Co, Antique Ring Boutique, Taj Jewels.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| London Diamondslondondiamonds.com | |||||||
| Lily Arkwrightlilyarkwright.com | |||||||
| Holts Jewelleryholtsjewellery.co.uk | |||||||
| The London Victorian Ring Colondon-victorian-ring.com | |||||||
| Antique Ring Boutiqueantiqueringboutique.com | |||||||
| Taj Jewelstajjewels.com |
07 · Company
The company behind Fenton.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fenton is a company based in London, United Kingdom, founded in 2018 according to LinkedIn, on a domain registered in June 2017. It employs about 26 people, is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2018, per LinkedIn
- Domain registered
- 14 Jun 2017
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 26 on LinkedIn
- Funding stage
- Seed · last deal: seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- fentonand.co · Shopify · GBP
- Catalogue
- 406 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fenton
What people ask Google about Fenton.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fenton a legit company?
According to Gravity by Benchr, Fenton is a brand based in London, United Kingdom: its website has existed since June 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 26 people on LinkedIn, it has 52,123 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Fenton reviews: is it worth it?
Customers rate Fenton 4.8 out of 5 on Trustpilot over 660 reviews, 95 of them in the last twelve months: 98% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Fenton?
Fenton is a fine jeweller specialising in customisable rings with responsibly-sourced coloured gemstones and lab-grown diamonds, offering over 5,000+ combinations for unique engagement rings and fine jewellery. Gravity by Benchr classifies it under Jewelry, with Rings making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Fenton cost?
Fenton's best seller, Trilogy Emerald Aquamarine Platinum Ring, sells from £2,100.00 to £6,050.00 on fentonand.co. 99% of the catalogue is in stock. Gravity does not track prices daily: check fentonand.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Fenton discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Fenton advertises on Facebook and Instagram and on Google, where its offers often run. Check fentonand.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Fenton?
Fenton sells on its own website, fentonand.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Fenton?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2018 according to LinkedIn, on a domain registered in 2017, with 26 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Fenton doing well?
Not at the moment. Gravity by Benchr estimates about 37,200 visits to fentonand.co in September 2026, down 18% in a month and down 43% over three months. Fenton ranks #277 of 6,772 Jewelry brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Fenton use?
Gravity by Benchr identifies fentonand.co as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Fenton's ad budget?
Gravity by Benchr does not publish a spend figure for Fenton on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United Kingdom?
Among Jewelry brands in United Kingdom in the Gravity by Benchr index, Fenton ranks #277 of 6,772 by estimated traffic. Its closest competitors on the same market are London Diamonds, Lily Arkwright, Holts Jewellery, The London Victorian Ring Co, Antique Ring Boutique. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fenton.