Brand page · Jewelry · United Kingdom
London Diamonds: 39.1K visits a month, 185 active Meta ads, Gravity score 569.
London Diamonds — London Diamonds is a jewellery brand that specializes in diamond engagement rings and diamond jewellery, offering bespoke services with both lab and natural diamonds. In September 2026 londondiamonds.com drew an estimated 39.1K visits, down 35% on the month before. It ranks #266 of 6,772 Jewelry brands in United Kingdom and holds a 4.9 Trustpilot rating over 414 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 265 peers: Jewelry brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
London Diamonds is a jewellery brand that specializes in diamond engagement rings and diamond jewellery, offering bespoke services with both lab and natural diamonds.
01 · Traffic
How much traffic London Diamonds gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
London Diamonds drew an estimated 39.1K visits in September 2026, down 35% on the month before and up 43% over three months.
- Worldwide#209,549of 4.5M sites · Top 5%
- In United Kingdom#10,960of 192K sites · Top 10%
- Jewelry, worldwide#4,895of 132,285 brands · Top 5%
- Jewelry, United Kingdom#266of 6,772 brands · Top 5%
39.1K
estimated visits in September
1 mo ▼ −35.0%4 mo ▲ +42.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about London Diamonds.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
London Diamonds holds 4.9 out of 5 on Trustpilot over 414 reviews, 97 of them in the last twelve months: 100% of customers give five stars and 0% one star. That volume places London Diamonds in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5 %.
Jeweler Jewellery Manufacturer Jewelry Designer Jewelry Store Diamond Dealer Jewelry Engraver
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What London Diamonds sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
London Diamonds sells on Shopify, 100% of its catalogue in stock. The best seller is Eternity Band - 0.25ct, at £995.00, followed by Marquise & Round Cut Half Band - 0.60ct and Classic Band - 2mm.
#1Eternity Band - 0.25ctLondon Diamonds£995.00In stock
#2Marquise & Round Cut Half Band - 0.60ctLondon Diamonds£1,250.00In stock
#3Classic Band - 2mmLondon Diamonds£650.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places London Diamonds in its comparison group.
- Average rating
- 5.00 / 5
- Rated products
- 8% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$4,625.90
- Currency
- GBP
04 · Ads
What London Diamonds is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
London Diamonds runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since December 2023 (image, text, video).
Cathedral Set Classic Oval Cut Solitaire - 1.50ct+ (9mm+, D/E & VVS)London Diamonds6 Oct 2026image
London DiamondsLondon Diamonds5 Oct 2026image
London DiamondsLondon Diamonds4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026London Diamonds Holdings Limitedverified
Text ad20 Oct 2026London Diamonds Holdings Limitedverified
Image ad20 Oct 2026London Diamonds Holdings Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about London Diamonds.
The creators who tag @londondiamondsofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @londondiamondsofficial on Instagram, led by Together Journal (93.8K followers, 1.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTogether Journal@togetherjournal · 🇦🇺 AU | Fashion style luxury Creator | 93.8K | 1.6% | 1 | Tagged @londondiamondsofficial |
06 · Competitors according to Gravity
Who London Diamonds competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for London Diamonds among Jewelry brands in United Kingdom. The closest is Fenton, then Antique Ring Boutique, Taj Jewels, Lily Arkwright, Wave Antiques, Gemdaia.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Fentonfentonand.co | |||||||
| Antique Ring Boutiqueantiqueringboutique.com | |||||||
| Taj Jewelstajjewels.com | |||||||
| Lily Arkwrightlilyarkwright.com | |||||||
| Wave Antiqueswaveantiques.com | |||||||
| Gemdaiagemdaia.com |
07 · Company
The company behind London Diamonds.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
London Diamonds is a company based in London, United Kingdom, on a domain registered in December 2002.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- Data not available
- Domain registered
- 3 Dec 2002
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- londondiamonds.com · Shopify · GBP
- Catalogue
- 23 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about London Diamonds
What people ask Google about London Diamonds.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is London Diamonds legit or a scam?
According to Gravity by Benchr, London Diamonds is a brand based in London, United Kingdom: its website has existed since December 2002, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 224,676 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
London Diamonds reviews
Customers rate London Diamonds 4.9 out of 5 on Trustpilot over 414 reviews, 97 of them in the last twelve months: 100% give five stars, 0% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does London Diamonds sell?
London Diamonds is a jewellery brand that specializes in diamond engagement rings and diamond jewellery, offering bespoke services with both lab and natural diamonds. Gravity by Benchr classifies it under Jewelry, with Rings making up 85% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
London Diamonds prices: how much is it?
London Diamonds' best seller, Eternity Band - 0.25ct, sells £995.00 on londondiamonds.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check londondiamonds.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a London Diamonds discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: London Diamonds advertises on Facebook and Instagram and on Google, where its offers often run. Check londondiamonds.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy London Diamonds?
London Diamonds sells on its own website, londondiamonds.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind London Diamonds?
Gravity by Benchr records a company based in London, United Kingdom, whose domain was registered in 2002. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is London Diamonds growing?
Yes. Gravity by Benchr estimates about 39,100 visits to londondiamonds.com in September 2026, down 35% in a month and up 43% over three months. London Diamonds ranks #266 of 6,772 Jewelry brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does London Diamonds use?
Gravity by Benchr identifies londondiamonds.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does London Diamonds spend on Meta ads?
Gravity by Benchr does not publish a spend figure for London Diamonds on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United Kingdom?
Among Jewelry brands in United Kingdom in the Gravity by Benchr index, London Diamonds ranks #266 of 6,772 by estimated traffic. Its closest competitors on the same market are Fenton, Antique Ring Boutique, Taj Jewels, Lily Arkwright, Wave Antiques. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with London Diamonds.