Brand page · Food Items · United Kingdom
FieldGoods traffic, ads & competitors 58.8k visits a month, 25 active Meta ads, Gravity score 702.
FieldGoods — FieldGoods is a food company that sells sustainable frozen comfort meals with next day delivery to mainland Britain, featuring 100% free range meat and ready-to-cook frozen meals. In September 2026 fieldgoods.co.uk drew an estimated 58.8k visits, up 137% on the month before. It ranks #160 of 5,144 Food Items brands in the United Kingdom and holds a 4.6 Trustpilot rating over 628 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 213 peers: Food Items brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
FieldGoods is a food company that sells sustainable frozen comfort meals with next day delivery to mainland Britain, featuring 100% free range meat and ready-to-cook frozen meals.
01 · Traffic
FieldGoods website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
FieldGoods drew an estimated 58.8k visits in September 2026, up 137% on the month before and up 187% over three months.
- Worldwide#147,977of 4.5m sites · Top 5%
- In United Kingdom#7,786of 192k sites · Top 5%
- Food Items, worldwide#4,135of 260,714 brands · Top 5%
- Food Items, United Kingdom#160of 5,144 brands · Top 5%
58.8k
estimated visits in September
1 mo ▲ +136.5%4 mo ▲ +187.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
FieldGoods reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
FieldGoods holds 4.6 out of 5 on Trustpilot over 628 reviews, 168 of them in the last twelve months: 86% of customers give five stars and 3% one star. That volume places FieldGoods in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Frozen Food Manufacturer Meal Delivery e-Commerce Service Frozen Food Store Online Food Ordering Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
FieldGoods best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
FieldGoods sells on Shopify, 94% of its catalogue in stock. The best seller is Beef Lasagne, at £7.95–£13.25, followed by Sustainable Fish Pie and Gift Cards.
#1Beef LasagneFieldGoods£7.95–£13.25In stock
#2Sustainable Fish PieFieldGoods£7.95–£13.25In stock
#3Gift CardsFieldGoods£20.00–£300.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places FieldGoods in its comparison group.
- Average rating
- 4.28 / 5
- Rated products
- 72% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$10.26
- Currency
- GBP
04 · Ads
FieldGoods ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
FieldGoods runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2023 (image, text).
Frozen Ready Meals DeliveredFieldGoods6 Oct 2026video
Frozen Ready Meals DeliveredFieldGoods6 Oct 2026image
AD | Busy evenings without compromising on a proper dinner. 🍽️ Last week I tried FieldGoods, they make home-cooked meals using real ingrediFieldGoods6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Day Brothers Ltdverified
Text ad20 Oct 2026Day Brothers Ltdverified
Image ad20 Oct 2026Day Brothers Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
FieldGoods influencers
The creators who tag @fieldgoodsuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fieldgoodsuk on Instagram, led by Zapp (31.9k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ZZapp@justzapp · 🇬🇧 GB | Food cooking nutrition Creator | 31.9k | 0.1% | 1 | Tagged @fieldgoodsuk |
06 · Competitors according to Gravity
FieldGoods competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for FieldGoods among Food Items brands in the United Kingdom. The closest is WowzaBox, then HomeCooks, FuelHub, OOLiOS Frozen Asian Food Online Shop, NUUDA, Preptoplate.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| WowzaBoxwowzabox.com | |||||||
| HomeCookshome-cooks.co.uk | |||||||
| FuelHubfuelhub.co.uk | |||||||
| OOLiOS Frozen Asian Food Online Shopoolios.com | |||||||
| NUUDAnuudafood.com | |||||||
| Preptoplatepreptoplate.co.uk |
07 · Company
Who is behind FieldGoods?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
FieldGoods is a company based in London, United Kingdom, founded in 2022 according to LinkedIn, on a domain registered in October 2020. It employs about 7 people and is listed at seed stage.
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2022, per LinkedIn
- Domain registered
- 26 Oct 2020
- Status
- Operating
- Employees
- 7 on LinkedIn
- Funding stage
- Seed · last deal: angel
- Own store
- fieldgoods.co.uk · Shopify · GBP
- Catalogue
- 31 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about FieldGoods
What people ask Google about FieldGoods.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is FieldGoods legit?
According to Gravity by Benchr, FieldGoods is a brand based in London, United Kingdom: its website has existed since October 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 7 people on LinkedIn, it has 14,980 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
FieldGoods reviews
Customers rate FieldGoods 4.6 out of 5 on Trustpilot over 628 reviews, 168 of them in the last twelve months: 86% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is FieldGoods?
FieldGoods is a food company that sells sustainable frozen comfort meals with next day delivery to mainland Britain, featuring 100% free range meat and ready-to-cook frozen meals. Gravity by Benchr classifies it under Food Items, with Prepared Foods making up 60% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
FieldGoods prices: how much is it?
FieldGoods' best seller, Beef Lasagne, sells from £7.95 to £13.25 on fieldgoods.co.uk. 94% of the catalogue is in stock. Gravity does not track prices daily: check fieldgoods.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does FieldGoods have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: FieldGoods advertises on Facebook and Instagram and on Google, where its offers often run. Check fieldgoods.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy FieldGoods?
FieldGoods sells on its own website, fieldgoods.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind FieldGoods?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2022 according to LinkedIn, on a domain registered in 2020, with 7 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is FieldGoods doing well?
Yes. Gravity by Benchr estimates about 58,800 visits to fieldgoods.co.uk in September 2026, up 137% in a month and up 187% over three months. FieldGoods ranks #160 of 5,144 Food Items brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does FieldGoods use?
Gravity by Benchr identifies fieldgoods.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does FieldGoods spend on Meta ads?
Gravity by Benchr does not publish a spend figure for FieldGoods on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in the United Kingdom?
Among Food Items brands in the United Kingdom in the Gravity by Benchr index, FieldGoods ranks #160 of 5,144 by estimated traffic. Its closest competitors on the same market are WowzaBox, HomeCooks, FuelHub, OOLiOS Frozen Asian Food Online Shop and NUUDA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with FieldGoods.