Brand page · General Office Supplies · United States
Field Notes traffic, ads & competitors 260k visits a month, 52 active Meta ads, Gravity score 612.
Field Notes — Field Notes Brand is an American stationery brand that creates smartly-designed, vintage-inspired pocket notebooks, notepads, journals, calendars, planners, and writing accoutrements. In September 2026 fieldnotesbrand.com drew an estimated 260k visits, up 28% on the month before. It ranks #16 of 3,465 General Office Supplies brands in the United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 50 peers: General Office Supplies brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Field Notes Brand is an American stationery brand that creates smartly-designed, vintage-inspired pocket notebooks, notepads, journals, calendars, planners, and writing accoutrements.
01 · Traffic
How much traffic Field Notes gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Field Notes drew an estimated 260k visits in September 2026, up 28% on the month before and up 41% over three months.
- Worldwide#42,049of 4.5m sites · Top 1%
- In United States#13,712of 1.2m sites · Top 5%
- General Office Supplies, worldwide#69of 19,660 brands · Top 1%
- General Office Supplies, United States#16of 3,465 brands · Top 1%
260k
estimated visits in September
1 mo ▲ +27.9%4 mo ▲ +41.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Field Notes.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Field Notes holds 3.6 out of 5 on Trustpilot over 2 reviews: 50% of customers give five stars and 0% one star.
Stationery Store Stationery Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Field Notes sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Field Notes's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Field Notes in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Field Notes is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Field Notes runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2023 (image, text, video).
In The TrenchesField Notes29 Sept 2026video
Fresh and Cool Memo BooksField Notes24 Sept 2026video
Fresh and Cool Memo BooksField Notes20 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026James N Coudalverified
Text ad21 Oct 2026James N Coudalverified
Text ad21 Oct 2026James N Coudalverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Field Notes.
The creators who tag @fieldnotesbrand on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fieldnotesbrand on Instagram, led by Rickshaw Bagworks (20.6k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRickshaw Bagworks@rickshawbags · 🇺🇸 US | Fashion style luxury Creator | 20.6k | 0.4% | 5 | Tagged @fieldnotesbrand |
06 · Competitors according to Gravity
Who Field Notes competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Field Notes among General Office Supplies brands in the United States. The closest is Moleskine, then LEUCHTTURM1917, Paperblanks, paper republic, travelerscompanyusa.com, LOUISE CARMEN PARIS.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Moleskinemoleskine.com | |||||||
| LEUCHTTURM1917leuchtturm1917.us | |||||||
| Paperblankspaperblanks.com | |||||||
| paper republicpaper-republic.com | |||||||
| travelerscompanyusa.comtravelerscompanyusa.com | |||||||
| LOUISE CARMEN PARISlouisecarmen.com |
07 · Company
The company behind Field Notes.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Field Notes is a company based in United States, founded in 2006 according to LinkedIn, on a domain registered in June 2005. It employs about 6 people.
- Entity country
- 🇺🇸 United States
- Founded
- 2006, per LinkedIn
- Domain registered
- 27 Jun 2005
- Employees
- 6 on LinkedIn
- Own store
- fieldnotesbrand.com
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Field Notes
What people ask Google about Field Notes.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Field Notes legit or a scam?
According to Gravity by Benchr, Field Notes is a brand based in the United States: its website has existed since June 2005, it employs 6 people on LinkedIn, it has 161,480 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Field Notes known for?
Field Notes Brand is an American stationery brand that creates smartly-designed, vintage-inspired pocket notebooks, notepads, journals, calendars, planners, and writing accoutrements. Gravity by Benchr classifies it under General Office Supplies. Source: Gravity by Benchr product classification.
Is there a Field Notes discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Field Notes advertises on Facebook and Instagram and on Google, where its offers often run. Check fieldnotesbrand.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Field Notes?
Gravity by Benchr records a company based in United States, founded in 2006 according to LinkedIn, on a domain registered in 2005, with 6 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Field Notes growing?
Yes. Gravity by Benchr estimates about 260,200 visits to fieldnotesbrand.com in September 2026, up 28% in a month and up 41% over three months. Field Notes ranks #16 of 3,465 General Office Supplies brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Field Notes spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Field Notes on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest General Office Supplies brands in the United States?
Among General Office Supplies brands in the United States in the Gravity by Benchr index, Field Notes ranks #16 of 3,465 by estimated traffic. Its closest competitors on the same market are Moleskine, LEUCHTTURM1917, Paperblanks, paper republic and travelerscompanyusa.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Field Notes.