Brand page · Personal Care · Germany
Fielmann Group: 2.8M visits a month, 135 active Meta ads.
Fielmann Group — Fielmann is a German multinational optician and eyewear retail chain that sells glasses, sunglasses, and contact lenses both online and in physical stores. In September 2026 fielmann.de drew an estimated 2.8M visits, down 20% on the month before. It ranks #1 of 3,138 Personal Care brands in Germany and holds a 2.8 Trustpilot rating over 5,149 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Fielmann is a German multinational optician and eyewear retail chain that sells glasses, sunglasses, and contact lenses both online and in physical stores.
01 · Traffic
How much traffic Fielmann Group gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fielmann Group drew an estimated 2.8M visits in September 2026, down 20% on the month before and down 9% over three months.
- Worldwide#6,344of 4.5M sites · Top 1%
- In Germany#285of 184K sites · Top 1%
- Personal Care, worldwide#188of 215,119 brands · Top 1%
- Personal Care, Germany#1of 3,138 brands · Top 1%
2.8M
estimated visits in September
1 mo ▼ −19.9%4 mo ▼ −9.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Fielmann Group.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fielmann Group holds 2.8 out of 5 on Trustpilot over 5,149 reviews, 834 of them in the last twelve months: 48% of customers give five stars and 39% one star. That volume places Fielmann Group in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Optician
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Fielmann Group sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Fielmann Group's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Fielmann Group in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Fielmann Group is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fielmann Group runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since February 2022 (image, text, video).
Sonnenbrille mit GleitsichtFielmann7 Oct 2026image
Sehtest? Kostenlos!Fielmann7 Oct 2026video
Sonnenbrille mit GleitsichtFielmann7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Fielmann Ecom Services GmbHverified
Text ad21 Oct 2026Fielmann Ecom Services GmbHverified
Text ad21 Oct 2026Fielmann Ecom Services GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Fielmann Group.
The creators who tag @fielmann on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fielmann on Instagram, led by Leon Pharelle * Germany * NRW * Siegen (26.1K followers, 5.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLeon Pharelle * Germany * NRW * Siegen@pharelle2007 · 🇩🇪 DE | Fashion style luxury Creator | 26.1K | 5.8% | 3 | Tagged @fielmann |
06 · Competitors according to Gravity
Who Fielmann Group competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fielmann Group among Personal Care brands in Germany. The closest is optical-center.fr, then specsavers.co.uk, atol.fr, wutscher.com, opticalia.com, Optik Melawai.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| optical-center.froptical-center.fr | |||||||
| specsavers.co.ukspecsavers.co.uk | |||||||
| atol.fratol.fr | |||||||
| wutscher.comwutscher.com | |||||||
| opticalia.comopticalia.com | |||||||
| Optik Melawaioptikmelawai.com |
07 · Company
The company behind Fielmann Group.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fielmann Group is a company based in Germany, founded in 1972 according to LinkedIn. It employs about 4,296 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- 1972, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4,296 on LinkedIn · 10,001+
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- fielmann.de
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fielmann Group
What people ask Google about Fielmann Group.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fielmann Group a legit company?
According to Gravity by Benchr, Fielmann Group is a brand based in Germany: its Trustpilot profile is claimed by the brand, it employs 4,296 people on LinkedIn, it has 66,703 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Fielmann Group reviews
Customers rate Fielmann Group 2.8 out of 5 on Trustpilot over 5,149 reviews, 834 of them in the last twelve months: 48% give five stars, 39% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Fielmann Group known for?
Fielmann is a German multinational optician and eyewear retail chain that sells glasses, sunglasses, and contact lenses both online and in physical stores. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Fielmann Group promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Fielmann Group advertises on Facebook and Instagram and on Google, where its offers often run. Check fielmann.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Fielmann Group?
Gravity by Benchr records a company based in Germany, founded in 1972 according to LinkedIn, with 4,296 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Fielmann Group doing well?
Not at the moment. Gravity by Benchr estimates about 2,769,700 visits to fielmann.de in September 2026, down 20% in a month and down 9% over three months. Fielmann Group ranks #1 of 3,138 Personal Care brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Fielmann Group's ad budget?
Gravity by Benchr does not publish a spend figure for Fielmann Group on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Germany?
Among Personal Care brands in Germany in the Gravity by Benchr index, Fielmann Group ranks #1 of 3,138 by estimated traffic. Its closest competitors on the same market are optical-center.fr, specsavers.co.uk, atol.fr, wutscher.com, opticalia.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fielmann Group.