Brand page · Clothing · United Kingdom
FILA: 53.7k visits a month, 27 active Meta ads, Gravity score 505.
FILA — FILA UK is the official UK site for the FILA brand, selling trainers, heritage clothing and tennis apparel. In September 2026 fila.co.uk drew an estimated 53.7k visits, down 20% on the month before. It ranks #936 of 19,668 Clothing brands in United Kingdom.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1008 peers: Clothing brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
FILA UK is the official UK site for the FILA brand, selling trainers, heritage clothing and tennis apparel.
01 · Traffic
How much traffic FILA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
FILA drew an estimated 53.7k visits in September 2026, down 20% on the month before and down 6% over three months.
- Worldwide#160,065of 4.5m sites · Top 5%
- In United Kingdom#8,433of 192k sites · Top 5%
- Clothing, worldwide#15,461of 459,295 brands · Top 5%
- Clothing, United Kingdom#936of 19,668 brands · Top 5%
53.7k
estimated visits in September
1 mo ▼ −20.2%4 mo ▼ −5.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about FILA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
FILA holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star.
Clothing Store Activewear Store Sportswear Store Shoe Store Women's Clothing Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What FILA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
FILA sells on Shopify, 94% of its catalogue in stock. The best seller is Black Disruptor 2 Edition Trainers, at £60.00, followed by Retro Headband and White Disruptor 2 Edition Trainer.
#1Black Disruptor 2 Edition TrainersFILA£60.00In stock
#2Retro HeadbandFILA£10.00In stock
#3White Disruptor 2 Edition TrainerFILA£60.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places FILA in its comparison group.
- Average rating
- 4.84 / 5
- Rated products
- 15% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$78.75
- Currency
- GBP
04 · Ads
What FILA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
FILA runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2022 (image, text, video).
default_collection_headlineFila UK6 Oct 2026image
UP TO 40% OFFFila UK1 Oct 2026image
FILA INTERUN SLEEK TRAINERFila UK15 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad19 Oct 2026BB UK LTDverified
Text ad19 Oct 2026BB UK LTDverified
Text ad19 Oct 2026BB UK LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about FILA.
The creators who tag @filauk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @filauk on Instagram, led by @filatennis (53.8k followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ffilatennis@filatennis · INTL | Fitness sport bodybuilding Creator | 53.8k | 0.8% | 8 | Tagged @filauk |
06 · Competitors according to Gravity
Who FILA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for FILA among Clothing brands in United Kingdom. The closest is Quadrant, then 11 Degrees, MERCIER, Vincentius, DJK International LTD, Oscar Jacobson Golf.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Quadrantquadrant.gg | |||||||
| 11 Degrees11degrees.com | |||||||
| MERCIERmercierworld.com | |||||||
| Vincentiusvincentiusbespoke.co.uk | |||||||
| DJK International LTDdavidjameskerr.com | |||||||
| Oscar Jacobson Golfoscarjacobsongolf.co.uk |
07 · Company
The company behind FILA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
FILA is a company based in Southend-on-Sea, United Kingdom, founded in 1911 according to LinkedIn, on a domain registered in October 1995. It employs about 1,000 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Southend-on-Sea
- Founded
- 1911, per LinkedIn
- Domain registered
- 13 Oct 1995
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,000 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- fila.co.uk · Shopify · GBP
- Catalogue
- 181 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about FILA
What people ask Google about FILA.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is FILA legit or a scam?
According to Gravity by Benchr, FILA is a brand based in Southend-on-Sea, United Kingdom: its website has existed since October 1995, it sells on a Shopify store, it employs 1,000 people on LinkedIn, it has 295,279 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does FILA sell?
FILA UK is the official UK site for the FILA brand, selling trainers, heritage clothing and tennis apparel. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 36% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does FILA cost?
FILA's best seller, Black Disruptor 2 Edition Trainers, sells £60.00 on fila.co.uk. 94% of the catalogue is in stock. Gravity does not track prices daily: check fila.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a FILA discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: FILA advertises on Facebook and Instagram and on Google, where its offers often run. Check fila.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy FILA?
FILA sells on its own website, fila.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns FILA?
Gravity by Benchr records a company based in Southend-on-Sea, United Kingdom, founded in 1911 according to LinkedIn, on a domain registered in 1995, with 1,000 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is FILA growing?
Not at the moment. Gravity by Benchr estimates about 53,700 visits to fila.co.uk in September 2026, down 20% in a month and down 6% over three months. FILA ranks #936 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does FILA use?
Gravity by Benchr identifies fila.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since June 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is FILA's ad budget?
Gravity by Benchr does not publish a spend figure for FILA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, FILA ranks #936 of 19,668 by estimated traffic. Its closest competitors on the same market are Quadrant, 11 Degrees, MERCIER, Vincentius and DJK International LTD. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with FILA.