Brand page · Clothing · Australia
FILA Australia: 103k visits a month, 27 active Meta ads, Gravity score 467.
FILA Australia — FILA Australia is a retailer of lifestyle sportswear, shoes and accessories, offering products for men, women and kids including classics, work wear, running gear and sports footwear. In September 2026 fila.com.au drew an estimated 103k visits, down 13% on the month before. It ranks #324 of 12,275 Clothing brands in Australia.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
FILA Australia is a retailer of lifestyle sportswear, shoes and accessories, offering products for men, women and kids including classics, work wear, running gear and sports footwear.
01 · Traffic
How much traffic FILA Australia gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
FILA Australia drew an estimated 103k visits in September 2026, down 13% on the month before and up 16% over three months.
- Worldwide#91,465of 4.5m sites · Top 5%
- In Australia#2,038of 105k sites · Top 5%
- Clothing, worldwide#8,681of 459,295 brands · Top 5%
- Clothing, Australia#324of 12,275 brands · Top 5%
103k
estimated visits in September
1 mo ▼ −13.1%4 mo ▲ +16.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about FILA Australia.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
FILA Australia holds 2.7 out of 5 on Trustpilot over 4 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 75% one star.
Sportswear Store Shoe Store Clothing Store Activewear Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What FILA Australia sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
FILA Australia sells on Shopify, 100% of its catalogue in stock. The best seller is Men's Memory Workshift, at A$65.00, followed by Women's Memory Workshift and Kid's FILA Graduate Strap.
#1Men's Memory WorkshiftFILA AustraliaA$65.00In stock
#2Women's Memory WorkshiftFILA AustraliaA$65.00In stock
#3Kid's FILA Graduate StrapFILA AustraliaA$50.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places FILA Australia in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 38% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$41.84
- Currency
- AUD
04 · Ads
What FILA Australia is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
FILA Australia runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2023 (image, text, video).
Bundle & Save: 2 For $60FILA Australia5 Oct 2026image
FILA Outlet From $15FILA Australia5 Oct 2026image
Minimum 50% OffFILA Australia4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026SM BRANDS PTY LTDverified
Text ad20 Oct 2026SM BRANDS PTY LTDverified
Text ad20 Oct 2026SM BRANDS PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about FILA Australia.
The creators who tag @fila_australia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fila_australia on Instagram, led by @filatennis (53.8k followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ffilatennis@filatennis · INTL | Fitness sport bodybuilding Creator | 53.8k | 0.8% | 5 | Tagged @fila_australia |
06 · Competitors according to Gravity
Who FILA Australia competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for FILA Australia among Clothing brands in Australia. The closest is Wilai, then Nikki Whoops Boutique, ATELIER HOUSE, Pawlie, Timeless Hype, littlecousin.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Wilaiwilai.com.au | |||||||
| Nikki Whoops Boutiquenikkiwhoopsboutique.com.au | |||||||
| ATELIER HOUSEshopatelierhouse.com.au | |||||||
| Pawliepawlie.com.au | |||||||
| Timeless Hypetimelesshype.store | |||||||
| littlecousinlittlecousin.com.au |
07 · Company
The company behind FILA Australia.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
FILA Australia is a company based in Tullamarine, Australia, founded in 1911 according to LinkedIn. It employs about 10 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Tullamarine
- Founded
- 1911, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- fila.com.au · Shopify · AUD
- Catalogue
- 272 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about FILA Australia
What people ask Google about FILA Australia.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is FILA Australia legit or a scam?
According to Gravity by Benchr, FILA Australia is a brand based in Tullamarine, Australia: it sells on a Shopify store, it employs 10 people on LinkedIn, it has 18,884 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is FILA Australia known for?
FILA Australia is a retailer of lifestyle sportswear, shoes and accessories, offering products for men, women and kids including classics, work wear, running gear and sports footwear. Gravity by Benchr classifies it under Clothing, with Pants making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is FILA Australia expensive?
FILA Australia's best seller, Men's Memory Workshift, sells A$65.00 on fila.com.au. 100% of the catalogue is in stock. Gravity does not track prices daily: check fila.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
FILA Australia promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: FILA Australia advertises on Facebook and Instagram and on Google, where its offers often run. Check fila.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy FILA Australia?
FILA Australia sells on its own website, fila.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns FILA Australia?
Gravity by Benchr records a company based in Tullamarine, Australia, founded in 1911 according to LinkedIn, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is FILA Australia doing well?
Yes. Gravity by Benchr estimates about 103,000 visits to fila.com.au in September 2026, down 13% in a month and up 16% over three months. FILA Australia ranks #324 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does FILA Australia use?
Gravity by Benchr identifies fila.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is FILA Australia's ad budget?
Gravity by Benchr does not publish a spend figure for FILA Australia on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, FILA Australia ranks #324 of 12,275 by estimated traffic. Its closest competitors on the same market are Wilai, Nikki Whoops Boutique, ATELIER HOUSE, Pawlie and Timeless Hype. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with FILA Australia.