Brand page · Clothing · Germany
fila.de: 160k visits a month, 7 active Meta ads, Gravity score 547.
fila.de — FILA is an Italian cult brand that specializes in sports and streetwear, offering sportswear, casual urban looks, and trendy designs. In September 2026 fila.de drew an estimated 160k visits, down 6% on the month before. It ranks #102 of 7,326 Clothing brands in Germany.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 152 peers: Clothing brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
FILA is an Italian cult brand that specializes in sports and streetwear, offering sportswear, casual urban looks, and trendy designs.
01 · Traffic
How much traffic fila.de gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
fila.de drew an estimated 160k visits in September 2026, down 6% on the month before and down 3% over three months.
- Worldwide#63,200of 4.5m sites · Top 5%
- In Germany#2,837of 184k sites · Top 5%
- Clothing, worldwide#5,844of 459,295 brands · Top 5%
- Clothing, Germany#102of 7,326 brands · Top 5%
160k
estimated visits in September
1 mo ▼ −5.7%4 mo ▼ −3.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about fila.de.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
fila.de holds 2.5 out of 5 on Trustpilot over 6 reviews, 3 of them in the last twelve months: 17% of customers give five stars and 67% one star.
Sportswear Store Men's Clothing Store Clothing Store Shoe Store Activewear Store Streetwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What fila.de sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read fila.de's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places fila.de in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What fila.de is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
fila.de runs Meta ads on Instagram, and has advertised on Google since August 2022 (image, text, video).
Wherever the day takes you, take the look with you. Kayla Shyx in FILA's new Autumn/Winter collection.FILA Europe23 Sept 2026image
Low profile? Not our style. These FILA sneakers were made to be seen. 👟FILA Europe23 Sept 2026image
Street style, but make it FILA. Kayla Shyx turns the city into her personal runway in the new Autumn/Winter collection.🖤FILA Europe20 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026D/O Marken + Lizenzen GmbHverified
Image ad20 Oct 2026D/O Marken + Lizenzen GmbHverified
Text ad20 Oct 2026D/O Marken + Lizenzen GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about fila.de.
The creators who tag @filaeurope on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @filaeurope on Instagram, led by @filatennis (53.8k followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ffilatennis@filatennis · INTL | Fitness sport bodybuilding Creator | 53.8k | 0.8% | 7 | Tagged @filaeurope |
06 · Competitors according to Gravity
Who fila.de competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for fila.de among Clothing brands in Germany. The closest is Sergio Tacchini, then FILA India, ellesse.cl, Lotto Sport, Base, Reebok.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sergio Tacchinisergiotacchini.com | |||||||
| FILA Indiafila.co.in | |||||||
| ellesse.clellesse.cl | |||||||
| Lotto Sportlotto.it | |||||||
| Basebase.net | |||||||
| Reebokreebok.eu |
07 · Company
The company behind fila.de.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
fila.de is a company based in Germany, founded in 1911 according to LinkedIn. It employs about 1,000 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- 1911, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,000 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- fila.de
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about fila.de
What people ask Google about fila.de.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is fila.de legit?
According to Gravity by Benchr, fila.de is a brand based in Germany: it employs 1,000 people on LinkedIn, it has 755,237 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is fila.de?
FILA is an Italian cult brand that specializes in sports and streetwear, offering sportswear, casual urban looks, and trendy designs. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does fila.de have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: fila.de advertises on Facebook and Instagram and on Google, where its offers often run. Check fila.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns fila.de?
Gravity by Benchr records a company based in Germany, founded in 1911 according to LinkedIn, with 1,000 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is fila.de doing well?
Not at the moment. Gravity by Benchr estimates about 159,800 visits to fila.de in September 2026, down 6% in a month and down 3% over three months. fila.de ranks #102 of 7,326 Clothing brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does fila.de spend on Meta ads?
Gravity by Benchr does not publish a spend figure for fila.de on this page. What Gravity observes: an active Meta advertiser, on Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Germany?
Among Clothing brands in Germany in the Gravity by Benchr index, fila.de ranks #102 of 7,326 by estimated traffic. Its closest competitors on the same market are Sergio Tacchini, FILA India, ellesse.cl, Lotto Sport and Base. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with fila.de.