Brand page · Hobbies & Creative Arts · Italy
F.I.L.A. traffic, ads & competitors 36.1k visits a month, 10 active Meta ads, Gravity score 542.
F.I.L.A. — FILA GROUP is an international company specializing in visual arts and plastic arts products, creativity and drawing materials. In September 2026 fila.it drew an estimated 36.1k visits, down 8% on the month before. It ranks #39 of 963 Hobbies & Creative Arts brands in Italy.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 35 peers: Hobbies & Creative Arts brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
FILA GROUP is an international company specializing in visual arts and plastic arts products, creativity and drawing materials.
01 · Traffic
F.I.L.A. website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
F.I.L.A. drew an estimated 36.1k visits in September 2026, down 8% on the month before and down 32% over three months.
- Worldwide#224,885of 4.5m sites · Top 10%
- In Italy#5,203of 138k sites · Top 5%
- Hobbies & Creative Arts, worldwide#5,491of 136,278 brands · Top 5%
- Hobbies & Creative Arts, Italy#39of 963 brands · Top 5%
36.1k
estimated visits in September
1 mo ▼ −7.9%4 mo ▼ −31.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
F.I.L.A. reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
F.I.L.A. holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star.
Art Handcraft Art Supply Store Art Dealer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
F.I.L.A. best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read F.I.L.A.'s catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places F.I.L.A. in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
F.I.L.A. ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
F.I.L.A. runs Meta ads on Facebook, Instagram, and has advertised on Google since November 2025 (image, text, video).
📚“Quest’anno per il Back to School mi servono solo poche cose…” 🖍 Sempre io: wishlist piena di matite colorate, pennarelli, acquerelli, gomGIOTTO_Fila14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026FILA IBERIA , S.L.verified
Text ad30 Sept 2026Lifonti & Companyverified
Image ad30 Sept 2026Lifonti & Companyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
F.I.L.A. influencers
The creators who tag @giotto_fila on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @giotto_fila on Instagram, led by Katie 💚 (14.6k followers, 1.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKatie 💚@the_play_adventures_ · 🇬🇧 GB | Decoration garden diy Creator | 14.6k | 1.5% | 4 | Tagged @giotto_fila |
06 · Competitors according to Gravity
F.I.L.A. competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for F.I.L.A. among Hobbies & Creative Arts brands in Italy. The closest is Felix Comic Art, then Conchology, Colefax and Fowler, artesdalucineia.com.br, Scalamandré, Gwyn.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Felix Comic Artfelixcomicart.com | |||||||
| Conchologyconchology.be | |||||||
| Colefax and Fowlercolefax.com | |||||||
| artesdalucineia.com.brartesdalucineia.com.br | |||||||
| Scalamandréscalamandre.com | |||||||
| Gwyngwynsfoxynest.com |
07 · Company
Who is behind F.I.L.A.?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
F.I.L.A. is a company based in Italy, founded in 1920 according to LinkedIn. It employs about 11 people.
- Entity country
- 🇮🇹 Italy
- Founded
- 1920, per LinkedIn
- Employees
- 11 on LinkedIn
- Own store
- fila.it
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about F.I.L.A.
What people ask Google about F.I.L.A..
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is F.I.L.A. legit?
According to Gravity by Benchr, F.I.L.A. is a brand based in Italy: it employs 11 people on LinkedIn, it has 42,727 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is F.I.L.A. known for?
FILA GROUP is an international company specializing in visual arts and plastic arts products, creativity and drawing materials. Gravity by Benchr classifies it under Hobbies & Creative Arts. Source: Gravity by Benchr product classification.
Does F.I.L.A. have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: F.I.L.A. advertises on Facebook and Instagram and on Google, where its offers often run. Check fila.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns F.I.L.A.?
Gravity by Benchr records a company based in Italy, founded in 1920 according to LinkedIn, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is F.I.L.A. doing well?
Not at the moment. Gravity by Benchr estimates about 36,100 visits to fila.it in September 2026, down 8% in a month and down 32% over three months. F.I.L.A. ranks #39 of 963 Hobbies & Creative Arts brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is F.I.L.A.'s ad budget?
Gravity by Benchr does not publish a spend figure for F.I.L.A. on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in Italy?
Among Hobbies & Creative Arts brands in Italy in the Gravity by Benchr index, F.I.L.A. ranks #39 of 963 by estimated traffic. Its closest competitors on the same market are Felix Comic Art, Conchology, Colefax and Fowler, artesdalucineia.com.br and Scalamandré. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with F.I.L.A..