Brand page · Filing & Organization · United Kingdom
FILOFAX traffic, ads & competitors 310k visits a month, 2 active Meta ads, Gravity score 636.
FILOFAX — Filofax UK is a brand that sells personal organisers, diaries, notebooks, refills and stationery accessories. In September 2026 filofax.com drew an estimated 310k visits, up 28% on the month before. It ranks #7 of 1,013 Filing & Organization brands in the United Kingdom.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 4 peers: Filing & Organization brands in the United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Filofax UK is a brand that sells personal organisers, diaries, notebooks, refills and stationery accessories.
01 · Traffic
FILOFAX website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
FILOFAX drew an estimated 310k visits in September 2026, up 28% on the month before and up 28% over three months.
- Worldwide#36,574of 4.5m sites · Top 1%
- In United States#11,891of 1.2m sites · Top 5%
- Filing & Organization, worldwide#17of 4,231 brands · Top 1%
- Filing & Organization, United States#7of 1,013 brands · Top 1%
310k
estimated visits in September
1 mo ▲ +27.7%4 mo ▲ +27.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
FILOFAX reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
FILOFAX holds 2.7 out of 5 on Trustpilot over 9 reviews, 9 of them in the last twelve months: 11% of customers give five stars and 67% one star.
Stationery Store Stationery Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
FILOFAX best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
FILOFAX sells on Shopify, 86% of its catalogue in stock. The best seller is Design Your Own Refill, at £4.49–£47.00, followed by Design Your Own Refill Product and Planning Stencil.
#1Design Your Own RefillFILOFAX£4.49–£47.00In stock
#2Design Your Own Refill ProductFILOFAX£4.49–£52.00In stock
#3Planning StencilFILOFAX£3.75In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places FILOFAX in its comparison group.
- Average rating
- 4.61 / 5
- Rated products
- 67% of the catalogue
- In stock
- 86%
- Upper price quartile
- US$31.77
- Currency
- GBP
04 · Ads
FILOFAX ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
FILOFAX runs Meta ads on Facebook, Instagram, whatsapp, and has advertised on Google since May 2022 (image, text, video).
Pet Journal Refill A5Filofax8 Oct 2026image
Pet Journal Refill A5Filofax25 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Harolde Savoyverified
Text ad20 Oct 2026Rediform, Inc.verified
Text ad20 Oct 2026Filofax GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
FILOFAX influencers
The creators who tag @officialfilofax on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @officialfilofax on Instagram, led by Marsia Bramucci (84.1k followers, 1.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMarsia Bramucci@marsiabramucci · 🇺🇸 US | Photography visual arts Creator | 84.1k | 1.4% | 9 | Tagged @officialfilofax |
06 · Competitors according to Gravity
FILOFAX competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for FILOFAX among Filing & Organization brands in the United Kingdom. The closest is Day Designer, then The Happy Planner, Erin Condren, laurel denise, Passion Planner, Aura Estelle.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Day Designerdaydesigner.com | |||||||
| The Happy Plannerthehappyplanner.com | |||||||
| Erin Condrenerincondren.com | |||||||
| laurel deniselaureldenise.com | |||||||
| Passion Plannerpassionplanner.com | |||||||
| Aura Estelleauraestelle.com |
07 · Company
Who is behind FILOFAX?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
FILOFAX is a company based in Dalkeith, United Kingdom, on a domain registered in May 1999. It employs about 10 people.
- Entity country
- 🇬🇧 United Kingdom · Dalkeith
- Domain registered
- 3 May 1999
- Status
- Operating
- Employees
- 10 on LinkedIn
- Own store
- filofax.com · Shopify · GBP
- Catalogue
- 176 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about FILOFAX
What people ask Google about FILOFAX.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is FILOFAX legit or a scam?
According to Gravity by Benchr, FILOFAX is a brand based in Dalkeith, United Kingdom: its website has existed since May 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 131,567 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does FILOFAX sell?
Filofax UK is a brand that sells personal organisers, diaries, notebooks, refills and stationery accessories. Gravity by Benchr classifies it under Filing & Organization, with Calendars, Organizers & Planners making up 84% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does FILOFAX cost?
FILOFAX's best seller, Design Your Own Refill, sells from £4.49 to £47.00 on filofax.com. 86% of the catalogue is in stock. Gravity does not track prices daily: check filofax.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
FILOFAX promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: FILOFAX advertises on Facebook and Instagram and on Google, where its offers often run. Check filofax.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy FILOFAX?
FILOFAX sells on its own website, filofax.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind FILOFAX?
Gravity by Benchr records a company based in Dalkeith, United Kingdom, whose domain was registered in 1999, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is FILOFAX growing?
Yes. Gravity by Benchr estimates about 309,500 visits to filofax.com in September 2026, up 28% in a month and up 28% over three months. FILOFAX ranks #7 of 1,013 Filing & Organization brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does FILOFAX use?
Gravity by Benchr identifies filofax.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does FILOFAX spend on Meta ads?
Gravity by Benchr does not publish a spend figure for FILOFAX on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Filing & Organization brands in the United Kingdom?
Among Filing & Organization brands in the United Kingdom in the Gravity by Benchr index, FILOFAX ranks #7 of 1,013 by estimated traffic. Its closest competitors on the same market are Day Designer, The Happy Planner, Erin Condren, laurel denise and Passion Planner. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with FILOFAX.