Brand page · Clothing · United States
Filson: 1.7M visits a month, 500 active Meta ads, Gravity score 660.
Filson — Filson is an outdoor clothing brand that manufactures unfailing goods including clothes, bags, and accessories. In September 2026 filson.com drew an estimated 1.7M visits, up 6% on the month before. It ranks #72 of 97,158 Clothing brands in United States and holds a 1.4 Trustpilot rating over 107 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 128 peers: Clothing brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Filson is an outdoor clothing brand that manufactures unfailing goods including clothes, bags, and accessories.
01 · Traffic
How much traffic Filson gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Filson drew an estimated 1.7M visits in September 2026, up 6% on the month before and up 46% over three months.
- Worldwide#9,468of 4.5M sites · Top 1%
- In United States#3,160of 1.2M sites · Top 1%
- Clothing, worldwide#700of 459,295 brands · Top 1%
- Clothing, United States#72of 97,158 brands · Top 1%
1.7M
estimated visits in September
1 mo ▲ +6.4%4 mo ▲ +46.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Filson.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Filson holds 1.4 out of 5 on Trustpilot over 107 reviews, 16 of them in the last twelve months: 8% of customers give five stars and 82% one star. That volume places Filson in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Outdoor Clothing and Equipment Shop Clothing Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Filson sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Filson sells on Shopify, 88% of its catalogue in stock. The best seller is Oil Finish Wax - No Color, at US$10.00, followed by Electronic Gift Card and Tin Cloth Short Lined Cruiser Jacket - Dark Tan.
#1Oil Finish Wax - No ColorFilsonUS$10.00In stock
#2Electronic Gift CardFilsonUS$25.00–US$1,000.00In stock
#3Tin Cloth Short Lined Cruiser Jacket - Dark TanFilsonUS$359.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Filson in its comparison group.
- Average rating
- 4.59 / 5
- Rated products
- 90% of the catalogue
- In stock
- 88%
- Upper price quartile
- US$199.00
- Currency
- USD
04 · Ads
What Filson is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Filson runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2021 (image, text, video).
FilsonFilson6 Oct 2026image
default_collection_headlineFilson6 Oct 2026image
Filson Denim ShopFilson6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Zeta Global Corp.verified
Text ad21 Oct 2026Zeta Global Corp.verified
Text ad21 Oct 2026Zeta Global Corp.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Filson.
The creators who tag @filson1897 on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @filson1897 on Instagram, led by Barn Owl Vintage Goods (21.8K followers, 3.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBarn Owl Vintage Goods@barn.owl.vintage · 🇺🇸 US | Fashion style luxury Creator | 21.8K | 3.4% | 8 | Tagged @filson1897 |
06 · Competitors according to Gravity
Who Filson competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Filson among Clothing brands in United States. The closest is global.llbean.com, then Berghaus, Montbell UK, bergans.com, thenorthface.com.br, Outdoor Research.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| global.llbean.comglobal.llbean.com | |||||||
| Berghausberghaus.com | |||||||
| Montbell UKmontbell.co.uk | |||||||
| bergans.combergans.com | |||||||
| thenorthface.com.brthenorthface.com.br | |||||||
| Outdoor Researchoutdoorresearch.com |
07 · Company
The company behind Filson.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Filson is a company based in Detroit, United States, on a domain registered in February 1996. It employs about 307 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Detroit
- Founded
- Data not available
- Domain registered
- 11 Feb 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 307 on LinkedIn · 201-500
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- filson.com · Shopify · USD
- Catalogue
- 269 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Filson
What people ask Google about Filson.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Filson legit?
According to Gravity by Benchr, Filson is a brand based in Detroit, United States: its website has existed since February 1996, it sells on a Shopify store, it employs 307 people on LinkedIn, it has 696,960 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Filson reviews: is it worth it?
Customers rate Filson 1.4 out of 5 on Trustpilot over 107 reviews, 16 of them in the last twelve months: 8% give five stars, 82% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Filson?
Filson is an outdoor clothing brand that manufactures unfailing goods including clothes, bags, and accessories. Gravity by Benchr classifies it under Clothing, with Outerwear making up 11% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Filson cost?
Filson's best seller, Oil Finish Wax - No Color, sells US$10.00 on filson.com. 88% of the catalogue is in stock. Gravity does not track prices daily: check filson.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Filson promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Filson advertises on Facebook and Instagram and on Google, where its offers often run. Check filson.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Filson?
Filson sells on its own website, filson.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Filson?
Gravity by Benchr records a company based in Detroit, United States, whose domain was registered in 1996, with 307 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Filson doing well?
Yes. Gravity by Benchr estimates about 1,696,900 visits to filson.com in September 2026, up 6% in a month and up 46% over three months. Filson ranks #72 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Filson use?
Gravity by Benchr identifies filson.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since November 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Filson's ad budget?
Gravity by Benchr does not publish a spend figure for Filson on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Filson ranks #72 of 97,158 by estimated traffic. Its closest competitors on the same market are global.llbean.com, Berghaus, Montbell UK, bergans.com, thenorthface.com.br. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Filson.