Brand page · Communications · Netherlands
Finex: 59.8k visits a month, 122 active Meta ads, Gravity score 578.
Finex — Finex is a Dutch company that develops smart security solutions for homes, including doorbells, security cameras, and smart door locks, all designed to work without subscriptions. In September 2026 finexhome.com drew an estimated 59.8k visits, up 85% on the month before. It ranks #13 of 194 Communications brands in Netherlands and holds a 4.3 Trustpilot rating over 3,002 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 14 peers: Communications brands in Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Finex is a Dutch company that develops smart security solutions for homes, including doorbells, security cameras, and smart door locks, all designed to work without subscriptions.
01 · Traffic
How much traffic Finex gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Finex drew an estimated 59.8k visits in September 2026, up 85% on the month before and up 77% over three months.
- Worldwide#145,730of 4.5m sites · Top 5%
- In Netherlands#2,020of 78.6k sites · Top 5%
- Communications, worldwide#1,464of 22,823 brands · Top 10%
- Communications, Netherlands#13of 194 brands · Top 10%
59.8k
estimated visits in September
1 mo ▲ +85.1%4 mo ▲ +77.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Finex.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Finex holds 4.3 out of 5 on Trustpilot over 3,002 reviews, 1,961 of them in the last twelve months: 69% of customers give five stars and 6% one star. That volume places Finex in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Security Equipment Store Security Guard Service Electronics Manufacturer Electronics Store Electronics Company
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Finex sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Finex sells on Shopify, 100% of its catalogue in stock. The best seller is Shipping Insurance, at €3.95, followed by Video Doorbell V2 and 64GB SD Card.
#1Shipping InsuranceFinex€3.95In stock
#2Video Doorbell V2Finex€89.95In stock
#364GB SD CardFinex€22.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Finex in its comparison group.
- Average rating
- 4.15 / 5
- Rated products
- 87% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$179.15
- Currency
- EUR
04 · Ads
What Finex is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Finex runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since June 2024 (image, text, video).
Betaal achteraf met KlarnaFinex7 Oct 2026image
Betaal achteraf met KlarnaFinex7 Oct 2026image
Betaal achteraf met KlarnaFinex7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026FinexHomeverified
Text ad20 Oct 2026FinexHomeverified
Text ad20 Oct 2026FinexHomeverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Finex.
The creators who tag @finex.home on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @finex.home on Instagram, led by Jennifer | M.O.M JOYN 2021 (39.2k followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJennifer | M.O.M JOYN 2021@xjeennie · 🇩🇪 DE | Travel tourism exploration Creator | 39.2k | 1.2% | 1 | Tagged @finex.home |
06 · Competitors according to Gravity
Who Finex competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Finex among Communications brands in Netherlands. The closest is nx.vet, then momanoutdoor.com, blaisesystem.com, BbTalkin Europe, activ24.eu, Zhongshan Anjielo Smart Technology Co., Ltd-Artificial intelligen,Robotics，IoT S.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| nx.vetnx.vet | |||||||
| momanoutdoor.commomanoutdoor.com | |||||||
| blaisesystem.comblaisesystem.com | |||||||
| BbTalkin Europebb-talkin.eu | |||||||
| activ24.euactiv24.eu | |||||||
| Zhongshan Anjielo Smart Technology Co., Ltd-Artificial intelligen,Robotics，IoT Sanjielo.com |
07 · Company
The company behind Finex.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Finex is a company based in Enschede, Netherlands, founded in 2022 according to LinkedIn, on a domain registered in September 2022. It employs about 6 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands · Enschede
- Founded
- 2022, per LinkedIn
- Domain registered
- 6 Sept 2022
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 6 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- finexhome.com · Shopify · EUR
- Catalogue
- 30 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Finex
What people ask Google about Finex.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Finex a legit company?
According to Gravity by Benchr, Finex is a brand based in Enschede, Netherlands: its website has existed since September 2022, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 6 people on LinkedIn, it has 16,785 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Finex reviews: is it worth it?
Customers rate Finex 4.3 out of 5 on Trustpilot over 3,002 reviews, 1,961 of them in the last twelve months: 69% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Finex known for?
Finex is a Dutch company that develops smart security solutions for homes, including doorbells, security cameras, and smart door locks, all designed to work without subscriptions. Gravity by Benchr classifies it under Communications, with Intercoms making up 84% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Finex cost?
Finex's best seller, Shipping Insurance, sells €3.95 on finexhome.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check finexhome.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Finex have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Finex advertises on Facebook and Instagram and on Google, where its offers often run. Check finexhome.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Finex?
Finex sells on its own website, finexhome.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Finex?
Gravity by Benchr records a company based in Enschede, Netherlands, founded in 2022 according to LinkedIn, on a domain registered in 2022, with 6 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Finex doing well?
Yes. Gravity by Benchr estimates about 59,800 visits to finexhome.com in September 2026, up 85% in a month and up 77% over three months. Finex ranks #13 of 194 Communications brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Finex use?
Gravity by Benchr identifies finexhome.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Finex spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Finex on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Communications brands in Netherlands?
Among Communications brands in Netherlands in the Gravity by Benchr index, Finex ranks #13 of 194 by estimated traffic. Its closest competitors on the same market are nx.vet, momanoutdoor.com, blaisesystem.com, BbTalkin Europe and activ24.eu. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Finex.