Brand page · Linens & Bedding · Finland
Finlayson: 153K visits a month, 33 active Meta ads.
Finlayson — Finlayson is a Finnish textile company that designs and manufactures home textiles including bed, kitchen, bathroom and interior design products, combining Finnish design with everyday comfort. In September 2026 finlayson.fi drew an estimated 153K visits, down 46% on the month before. It ranks #1 of 61 Linens & Bedding brands in Finland and holds a 1.9 Trustpilot rating over 61 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Finlayson is a Finnish textile company that designs and manufactures home textiles including bed, kitchen, bathroom and interior design products, combining Finnish design with everyday comfort.
01 · Traffic
How much traffic Finlayson gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Finlayson drew an estimated 153K visits in September 2026, down 46% on the month before and down 33% over three months.
- Worldwide#65,552of 4.5M sites · Top 5%
- In Finland#232of 20.4K sites · Top 5%
- Linens & Bedding, worldwide#296of 24,680 brands · Top 5%
- Linens & Bedding, Finland#1of 61 brands · Top 5%
153K
estimated visits in September
1 mo ▼ −46.4%4 mo ▼ −33.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Finlayson.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Finlayson holds 1.9 out of 5 on Trustpilot over 61 reviews, 18 of them in the last twelve months: 10% of customers give five stars and 72% one star. That volume places Finlayson in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Fashion Accessories Store Women's Clothing Store Children's Clothing Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Finlayson sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Finlayson sells on Shopify, 93% of its catalogue in stock. The best seller is Yksivärinen satiinialuslakana, at €49.95–€69.95, followed by Yksivärinen Muotoonommeltu Twill Aluslakana and Yksivärinen aluslakana.
#1Yksivärinen satiinialuslakanaFinlayson€49.95–€69.95In stock
#2Yksivärinen Muotoonommeltu Twill AluslakanaFinlayson€29.95–€54.95In stock
#3Yksivärinen aluslakanaFinlayson€14.98–€46.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Finlayson in its comparison group.
- Average rating
- 4.54 / 5
- Rated products
- 45% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$68.00
- Currency
- EUR
04 · Ads
What Finlayson is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Finlayson runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Ihastu syksyn uutuuksiinFinlayson7 Oct 2026image
Ihastu syksyn uutuuksiinFinlayson7 Oct 2026image
Ihastu syksyn uutuuksiinFinlayson7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Finlayson Oyverified
Text ad21 Oct 2026Finlayson Oyverified
Text ad21 Oct 2026Finlayson Oyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Finlayson.
The creators who tag @finlayson on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @finlayson on Instagram, led by Mall of Tripla (15.9K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMall of Tripla@malloftripla · 🇫🇮 FI | Pro sports athletes Creator | 15.9K | 0.5% | 1 | Tagged @finlayson |
06 · Competitors according to Gravity
Who Finlayson competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Finlayson among Linens & Bedding brands in Finland. The closest is The Linen Company New York, then Bonsoirs, Fine Linens, Onuia, Christy, Linens And Hutch.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Linen Company New Yorkpk.thelinen.company | |||||||
| Bonsoirsbonsoirs.com | |||||||
| Fine Linensfinelinens.com | |||||||
| Onuiaonuia.com | |||||||
| Christychristy.co.uk | |||||||
| Linens And Hutchlinensandhutch.com |
07 · Company
The company behind Finlayson.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Finlayson is a company based in Helsinki, Finland, founded in 1820 according to LinkedIn, on a domain registered in August 1999. It employs about 87 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇮 Finland · Helsinki
- Founded
- 1820, per LinkedIn
- Domain registered
- 24 Aug 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 87 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- finlayson.fi · Shopify · EUR
- Catalogue
- 432 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Finlayson
What people ask Google about Finlayson.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Finlayson a legit company?
According to Gravity by Benchr, Finlayson is a brand based in Helsinki, Finland: its website has existed since August 1999, it sells on a Shopify store, it employs 87 people on LinkedIn, it has 68,178 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Finlayson reviews
Customers rate Finlayson 1.9 out of 5 on Trustpilot over 61 reviews, 18 of them in the last twelve months: 10% give five stars, 72% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Finlayson sell?
Finlayson is a Finnish textile company that designs and manufactures home textiles including bed, kitchen, bathroom and interior design products, combining Finnish design with everyday comfort. Gravity by Benchr classifies it under Linens & Bedding, with Bedding making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Finlayson expensive?
Finlayson's best seller, Yksivärinen satiinialuslakana, sells from €49.95 to €69.95 on finlayson.fi. 93% of the catalogue is in stock. Gravity does not track prices daily: check finlayson.fi before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Finlayson promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Finlayson advertises on Facebook and Instagram and on Google, where its offers often run. Check finlayson.fi for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Finlayson?
Finlayson sells on its own website, finlayson.fi, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Finlayson?
Gravity by Benchr records a company based in Helsinki, Finland, founded in 1820 according to LinkedIn, on a domain registered in 1999, with 87 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Finlayson doing well?
Not at the moment. Gravity by Benchr estimates about 153,100 visits to finlayson.fi in September 2026, down 46% in a month and down 33% over three months. Finlayson ranks #1 of 61 Linens & Bedding brands in Finland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Finlayson use?
Gravity by Benchr identifies finlayson.fi as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
How much does Finlayson spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Finlayson on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Linens & Bedding brands in Finland?
Among Linens & Bedding brands in Finland in the Gravity by Benchr index, Finlayson ranks #1 of 61 by estimated traffic. Its closest competitors on the same market are The Linen Company New York, Bonsoirs, Fine Linens, Onuia, Christy. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Finlayson.