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  5. Finnmark Sauna

Brand page · Pool & Spa · United Kingdom

Finnmark Sauna Top 5% worldwide Top 5% in the United Kingdom Top 5% in Pool & Spa Top 5% in Pool & Spa in the United Kingdom
finnmarksauna.com·🇬🇧 Spennymoor, United Kingdom· Shopify·Since 2017

Finnmark Sauna traffic, ads & competitors 54.6k visits a month, 105 active Meta ads, Gravity score 696.

Finnmark Sauna — Finnmark Sauna specializes in luxury sauna installations, sauna cabins, wood burning and electric sauna heaters, as well as sauna parts and accessories. They offer high quality Finnish made sauna equipment and bespoke sauna installations. In September 2026 finnmarksauna.com drew an estimated 54.6k visits, down 21% on the month before. It ranks #6 of 166 Pool & Spa brands in the United Kingdom and holds a 4.8 Trustpilot rating over 61 reviews.

finnmarksauna.com@finnmarkltd 7.6kYouTube 1.2kFacebookLinkedIn 1.8kTrustpilot 4.8Meta Ad Library 105

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
54.6k
−21% vs. August 2026
Instagram followers
7.6k
641 posts · @finnmarkltd
Trustpilot
4.8
61 reviews · 15 in 12 months
Meta ads
105
active · on Google since 2021
Products
89%
in stock · 130 collections
Rank in the United Kingdom
#6
of 166 in Pool & Spa
LinkedIn
1.8k
followers · 35 employees
Earned media value
€197.8
per month, Instagram

Gravity score

696/ 1000 · 9 of 10 indicators rated
Brand Power748
Momentum580
Performance760

Percentiles within 9 peers: Pool & Spa brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Finnmark Sauna specializes in luxury sauna installations, sauna cabins, wood burning and electric sauna heaters, as well as sauna parts and accessories. They offer high quality Finnish made sauna equipment and bespoke sauna installations.

01 · Traffic

How much traffic Finnmark Sauna gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Finnmark Sauna drew an estimated 54.6k visits in September 2026, down 21% on the month before and down 24% over three months.

  • Worldwide#157,567of 4.5m sites · Top 5%
  • In United Kingdom#8,304of 192k sites · Top 5%
  • Pool & Spa, worldwide#152of 9,591 brands · Top 5%
  • Pool & Spa, United Kingdom#6of 166 brands · Top 5%
Monthly visitssource Sept 2026

54.6k

estimated visits in September

1 mo ▼ −20.9%4 mo ▼ −24.2%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Finnmark Sauna.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Finnmark Sauna holds 4.8 out of 5 on Trustpilot over 61 reviews, 15 of them in the last twelve months: 90% of customers give five stars and 2% one star. That volume places Finnmark Sauna in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.

Trustpilotclaimed page · read 20 Oct 2026
4.8TrustScore · 61 reviews · 15 in 12 months
Top 40% review volumeTop 30% rating quality
5 ★90%
4 ★7%
3 ★0%
2 ★2%
1 ★2%

Sauna Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Finnmark Sauna sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Finnmark Sauna sells on Shopify, 89% of its catalogue in stock. The best seller is HUUM Sauna Stones - Rounded Olivine Diabase 15kg (5-10 cm), at £56.99, followed by Everbuild Mammoth Aluminium Tape Heat Resistant and Sauna Paraffin Oil - Specialist Sauna Wood Treatment 3 Litre.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Sauna Accessories11%
Saunas1%
Pool & Spa1%
Bundles1%

Share of the catalogue by product family.

Activity mixdominant: Pool & Spa
Pool & Spa44%
Building Materials10%
Kitchen & Dining7%
Decor6%
Personal Care3%

The dominant category places Finnmark Sauna in its comparison group.

Prices and ratingsstore data
Average rating
4.90 / 5
Rated products
8% of the catalogue
In stock
89%
Upper price quartile
US$518.17
Currency
GBP

05 · Influencers

Who talks about Finnmark Sauna.

The creators who tag @finnmarkltd on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @finnmarkltd on Instagram, led by Unique, secluded treehouses & cabins, Glastonbury, Somerset, UK (89.1k followers, 0.1% engagement).

Influencersaccounts tagging @finnmarkltd · Instagram
AccountProfileFollowersEngagementTagsRelationship
UUnique, secluded treehouses & cabins, Glastonbury, Somerset, UK@theorchardatfenny · 🇬🇧 GBTravel tourism exploration Creator89.1k0.1%1Tagged @finnmarkltd
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Finnmark Sauna competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Finnmark Sauna among Pool & Spa brands in the United Kingdom. The closest is 123 Pools, then Outdoor Living, Lay-Z-Spa UK, Hamalainen, SaunaProShop, Hot Tub Village.

CompetitorsPool & Spa · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
123 Pools123pools.co.uk
Outdoor Livingoutdoorlivinghottubs.co.uk
Lay-Z-Spa UKlay-z-spa.co.uk
Hamalainenhamalainen.uk
SaunaProShopsaunaproshop.com
Hot Tub Villagehottubvillage.co.uk
Competitors Gravity finds for Finnmark Sauna. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Finnmark Sauna with 123 Pools

07 · Company

The company behind Finnmark Sauna.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Finnmark Sauna is a company based in Spennymoor, United Kingdom, on a domain registered in July 2017. It employs about 35 people.

Legal entityGravity index, Nov 2026
Entity country
🇬🇧 United Kingdom · Spennymoor
Domain registered
14 Jul 2017
Status
Operating
Employees
35 on LinkedIn
DistributionGravity index, Nov 2026
Own store
finnmarksauna.com · Shopify · GBP
Catalogue
130 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Finnmark Sauna

What people ask Google about Finnmark Sauna.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Finnmark Sauna legit?

According to Gravity by Benchr, Finnmark Sauna is a brand based in Spennymoor, United Kingdom: its website has existed since July 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 35 people on LinkedIn, it has 7,637 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Finnmark Sauna reviews

Customers rate Finnmark Sauna 4.8 out of 5 on Trustpilot over 61 reviews, 15 of them in the last twelve months: 90% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Finnmark Sauna?

Finnmark Sauna specializes in luxury sauna installations, sauna cabins, wood burning and electric sauna heaters, as well as sauna parts and accessories. They offer high quality Finnish made sauna equipment and bespoke sauna installations. Gravity by Benchr classifies it under Pool & Spa, with Sauna Accessories making up 11% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Finnmark Sauna cost?

Finnmark Sauna's best seller, HUUM Sauna Stones - Rounded Olivine Diabase 15kg (5-10 cm), sells £56.99 on finnmarksauna.com. 89% of the catalogue is in stock. Gravity does not track prices daily: check finnmarksauna.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Finnmark Sauna discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Finnmark Sauna advertises on Facebook and Instagram and on Google, where its offers often run. Check finnmarksauna.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Finnmark Sauna?

Finnmark Sauna sells on its own website, finnmarksauna.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Finnmark Sauna?

Gravity by Benchr records a company based in Spennymoor, United Kingdom, whose domain was registered in 2017, with 35 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Finnmark Sauna growing?

Not at the moment. Gravity by Benchr estimates about 54,600 visits to finnmarksauna.com in September 2026, down 21% in a month and down 24% over three months. Finnmark Sauna ranks #6 of 166 Pool & Spa brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Finnmark Sauna use?

Gravity by Benchr identifies finnmarksauna.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Finnmark Sauna spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Finnmark Sauna on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Pool & Spa brands in the United Kingdom?

Among Pool & Spa brands in the United Kingdom in the Gravity by Benchr index, Finnmark Sauna ranks #6 of 166 by estimated traffic. Its closest competitors on the same market are 123 Pools, Outdoor Living, Lay-Z-Spa UK, Hamalainen and SaunaProShop. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Finnmark Sauna.