Brand page · Flood, Fire & Gas Safety · United Kingdom
FireAngel traffic, ads & competitors 93.5k visits a month, 24 active Meta ads, Gravity score 741.
FireAngel — FireAngel Safety Technology is a UK-based company that develops smart home safety and security products including smoke alarms, heat alarms, and carbon monoxide alarms for homeowners and trade professionals. In September 2026 fireangel.co.uk drew an estimated 93.5k visits, up 40% on the month before. It ranks #1 of 49 Flood, Fire & Gas Safety brands in the United Kingdom and holds a 4.5 Trustpilot rating over 5,834 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 8 peers: Flood, Fire & Gas Safety brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
FireAngel Safety Technology is a UK-based company that develops smart home safety and security products including smoke alarms, heat alarms, and carbon monoxide alarms for homeowners and trade professionals.
01 · Traffic
FireAngel website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
FireAngel drew an estimated 93.5k visits in September 2026, up 40% on the month before and up 175% over three months.
- Worldwide#133,038of 4.5m sites · Top 5%
- In United Kingdom#6,943of 192k sites · Top 5%
- Flood, Fire & Gas Safety, worldwide#9of 2,027 brands · Top 1%
- Flood, Fire & Gas Safety, United Kingdom#1of 49 brands · Top 5%
93.5k
estimated visits in September
1 mo ▲ +40.4%4 mo ▲ +174.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
FireAngel reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
FireAngel holds 4.5 out of 5 on Trustpilot over 5,834 reviews, 663 of them in the last twelve months: 82% of customers give five stars and 11% one star. That volume places FireAngel in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Electronics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
FireAngel best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read FireAngel's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places FireAngel in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
FireAngel ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
FireAngel runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since April 2025 (image, text, video).
Protection that brings it all togetherFireAngel29 Sept 2026image
Protect what you loveFireAngel29 Sept 2026image
Protection that brings it all togetherFireAngel29 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026FireAngel Safety Technology Group PLCverified
Text ad21 Oct 2026FireAngel Safety Technology Group PLCverified
Text ad21 Oct 2026FireAngel Safety Technology Group PLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
FireAngel influencers
The creators who tag @fireangelsafety on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fireangelsafety on Instagram, led by Lily Sawyer Interiors (119k followers, 3.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLily Sawyer Interiors@layered.home · 🇬🇧 GB | Decoration garden diy Creator | 119k | 3.3% | 3 | Tagged @fireangelsafety |
06 · Competitors according to Gravity
FireAngel competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for FireAngel among Flood, Fire & Gas Safety brands in the United Kingdom. The closest is firstalertstore.com, then Ecofire Global Distributor, Shop Kidde, Firebee, kiddecanada.com, Brkelectronics.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| firstalertstore.comfirstalertstore.com | |||||||
| Ecofire Global Distributorecofireglobaldistributor.com | |||||||
| Shop Kiddeshopkidde.com | |||||||
| Firebeefirebee.com.br | |||||||
| kiddecanada.comkiddecanada.com | |||||||
| Brkelectronicsbrkelectronics.com |
07 · Company
Who is behind FireAngel?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
FireAngel is a company based in United Kingdom, founded in 2000 according to LinkedIn, on a domain registered in January 2000. It employs about 114 people.
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 2000, per LinkedIn
- Domain registered
- 11 Jan 2000
- Employees
- 114 on LinkedIn
- Own store
- fireangel.co.uk
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about FireAngel
What people ask Google about FireAngel.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is FireAngel legit?
According to Gravity by Benchr, FireAngel is a brand based in the United Kingdom: its website has existed since January 2000, its Trustpilot profile is claimed by the brand, it employs 114 people on LinkedIn, it has 2,580 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
FireAngel reviews: is it worth it?
Customers rate FireAngel 4.5 out of 5 on Trustpilot over 5,834 reviews, 663 of them in the last twelve months: 82% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is FireAngel?
FireAngel Safety Technology is a UK-based company that develops smart home safety and security products including smoke alarms, heat alarms, and carbon monoxide alarms for homeowners and trade professionals. Gravity by Benchr classifies it under Flood, Fire & Gas Safety. Source: Gravity by Benchr product classification.
Is there a FireAngel discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: FireAngel advertises on Facebook and Instagram and on Google, where its offers often run. Check fireangel.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind FireAngel?
Gravity by Benchr records a company based in United Kingdom, founded in 2000 according to LinkedIn, on a domain registered in 2000, with 114 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is FireAngel growing?
Yes. Gravity by Benchr estimates about 93,500 visits to fireangel.co.uk in September 2026, up 40% in a month and up 175% over three months. FireAngel ranks #1 of 49 Flood, Fire & Gas Safety brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does FireAngel spend on Meta ads?
Gravity by Benchr does not publish a spend figure for FireAngel on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Flood, Fire & Gas Safety brands in the United Kingdom?
Among Flood, Fire & Gas Safety brands in the United Kingdom in the Gravity by Benchr index, FireAngel ranks #1 of 49 by estimated traffic. Its closest competitors on the same market are firstalertstore.com, Ecofire Global Distributor, Shop Kidde, Firebee and kiddecanada.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with FireAngel.